Strategic Management In Hospitality And Tourism

1. Analyze the historical origins of strategic management
2. Evaluate the characteristics and types of Hospitality and Tourism Organizations
3. Explain the role of the external environment in the context of hospitality and tourism businesses
4. Identify the techniques of strategic analysis and choice
5. Explain strategy formulation from a contingency perspective
6. Analyze the growth of ICT in the tourism and hospitality industry

13 weeks, about 28 hours in total. Yours will differ.

1. Week 1Module 1: Introduction to Strategic Management

   • Unit 1: Introduction to Strategic Management · 2 hours

     Read the unit introduction to understand the scope of strategic management.. Study the historical origins of strategy and strategic management.. Define key terms such as mission, vision, goals, and objectives.. Review the case study and answer the related questions..

2. Week 2Module 1: Introduction to Strategic Management

   • Unit 2: Strategic Management in Hospitality and Tourism · 2 hours

     Define the hospitality and tourism context.. Evaluate the characteristics and types of Hospitality and Tourism organizations.. Discuss the impact of these characteristics on strategic management practices.. Review strategic management literature in the Hospitality and Tourism field..

3. Week 3Module 1: Introduction to Strategic Management

   • Unit 3: Corporate Strategy for Hospitality and Tourism · 2 hours

     Understand the importance of corporate strategy in tourism.. Analyze the consequences of failing to monitor and respond to the changing external environment.. Discuss the impact of ad hoc decisions in the absence of strategic planning..

4. Week 4Module 1: Introduction to Strategic Management

   • Unit 4: The Hospitality and Tourism Industry Context · 2 hours

     Examine the role of the environment and its impact on hospitality and tourism firms.. Define the internal and external environment.. Describe the impact of the external environment on business from a strategic formulation perspective..

5. Week 5Module 1: Introduction to Strategic Management

   • Unit 5: Macro Environment & Hospitality and Tourism · 2 hours

     Discuss the macro environment and its components.. Analyze the different types of environment and their impact on the hospitality and tourism industry..

6. Week 6Module 2: The Task Environment and its influence

   • Unit 1: The Task Environment and its influence · 2 hours

     Understand how firms are influenced by the task environment.. Analyze the external environment of hospitality and tourism organizations.. Apply the Five Forces Model to the hospitality and tourism industry..

7. Week 7Module 2: The Task Environment and its influence

   • Unit 2: The Organization Context · 2 hours

     Understand the influence of an organization's internal environment on strategy formation.. Highlight the importance of different stakeholders.. Discuss organizational structure, resources, core competencies, and distinctive competencies..

8. Week 8Module 2: The Task Environment and its influence

   • Unit 3: Business Level Strategies · 2 hours

     Define competitive strategy.. Explain positioning and generic business strategies.. Assess business-level strategy in hospitality and tourism firms..

9. Week 9Module 2: The Task Environment and its influence

   • Unit 4: Corporate Level Strategies · 2 hours

     Understand corporate strategy and identify its competences.. Evaluate different approaches to corporate strategy development.. Reflect on portfolio and competence approaches..

10. Week 10Module 2: The Task Environment and its influence

    • Unit 5: Network Level Strategies · 2 hours

      Identify motivations for forming strategic alliances.. Discuss the advantages and disadvantages of strategic alliances.. Explain management contracting, franchising, and joint ventures..

11. Week 11Module 3: Strategy Formation-Formulation Approaches

    • Unit 1: Strategy Formation-Formulation Approaches · 2 hours

      Define strategy formation, formulation, and implementation.. Discuss and evaluate different approaches to strategy formation, including planning, learning, contingency, configurational, and complexity approaches..

12. Week 12Module 3: Strategy Formation-Formulation Approaches

    • Unit 2: Strategy Implementation and change · 2 hours

      Explain the need for a strategy implementation framework.. Evaluate strategy formulation and implementation from a holistic perspective.. Discuss potential barriers and challenges in developing and implementing strategies..

13. Week 13Module 3: Strategy Formation-Formulation Approaches

    • Unit 3: Strategic Management problems · 2 hours

      Explain the challenges of strategic management in the hospitality and tourism context.. Define the terms Dynamics, Content, Context, Process, and Outcome.. Discuss how hospitality and tourism organizations can sustain competitiveness..

    • Unit 4: Strategy and ICT Application · 2 hours

      Discuss the growth of ICT in the tourism and hospitality industry.. Analyze the benefits of ICT in the strategic management of airlines.. Explain how ICT facilitates airline operations..