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HCM437

Advanced Food & Beverage Services

This course provides an in-depth exploration of advanced food and beverage service techniques. It covers topics such as customer satisfaction, service personnel roles, dining room service types, and equipment management. Students will learn about order-taking procedures, meal service protocols, restaurant design, and health and safety standards. The course aims to equip students with the skills and knowledge necessary for excellence in the hospitality industry.

About this course

Difficulty
Intermediate
Study hours
45 hours
Maths
None
Content
Theoretical, practical, case study
Practical work
Yes
How it is assessed
  • Assignments
  • Tutor marked assessments
  • Final examination

One paragraph, so you can see how it reads

HCM437 · UNIT I MEAL EXPERIENCE AND CUSTOMER SATISFACTION

The needs that customers might be seeking to satisfy include: Physiological: for example, the need to satiate one's appetite or quench one's thirst, or the need for special foods such as diabetic or vegetarian. � Economic: for example, the need for good value; rapid, fast service; a convenient location.

What you should be able to do

  1. Identify and apply customer service best practices in food and beverage operations.
  2. Describe the roles and responsibilities of various food and beverage service personnel.
  3. Distinguish between different types of dining room service and their appropriate applications.
  4. Manage food serving areas and equipment effectively.
  5. Design and decorate a restaurant to create a positive dining experience.
  6. Implement health, safety, and security procedures in a food and beverage establishment.

What it prepares you for

Careers
  • Restaurant Manager
  • Food and Beverage Manager
  • Catering Supervisor
  • Event Planner
  • Hospitality Consultant
Where it is applied
  • Restaurants
  • Hotels
  • Catering companies
  • Event management
  • Cruise lines

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 2: Equipment and Service

    Unit 2: Equipment for operating restaurant service equipment

    Understanding the nuances of different glassware types and their appropriate uses requires memorization and attention to detail.

  • Module 2: Equipment and Service

    Unit 5: Styles and techniques of service

    Mastering the various styles and techniques of service requires hands-on practice and coordination.

A suggested way through it

Suggested

13 weeks, about 40 hours in total. Yours will differ.

  1. Week 1Module 1: Introduction
    • Unit 1: Meal experience and customer satisfaction · 2 hours

      Read the introduction to understand the importance of customer satisfaction in food and beverage operations.. Identify and analyze the five needs that customers seek to satisfy (physiological, economic, social, psychological, convenience).. Define customer service and list the five characteristics that define customer service in foodservice operations (service level, availability, standards, reliability, flexibility)..

  2. Week 2Module 1: Introduction
    • Unit 1: Meal experience and customer satisfaction · 2 hours

      Study the keys to good customer service, including exceeding expectations, knowing your customer, and treating customers with respect.. Outline at least 10 'moments of truth' in a food service operation, from reservation to departure.. Describe at least five factors that affect a customer's meal experience, such as food quality, service level, and cleanliness..

  3. Week 3Module 1: Introduction
    • Unit 2: Food and beverage personnel · 3 hours

      Analyze the organizational charts of small and large hotels to understand the hierarchy of food and beverage service personnel.. Identify at least 15 personnel involved in food and beverage service, such as food and beverage manager, restaurant manager, and station waiter.. Describe the roles and responsibilities of the various food and beverage service personnel, including duties related to menu planning, purchasing, and staff training..

  4. Week 4Module 1: Introduction
    • Unit 3: Types of dining room service · 3 hours

      Outline the sequence of food and beverage service, from preparation to clearing.. Categorize the customer process in food and beverage service, including ordering, service, consumption, and clearing.. Analyze the 3 main modern food and beverage service methods: table service, self-service, and assisted service..

  5. Week 5Module 2: Equipment and Service
    • Unit 1: Food serving areas and equipment · 3 hours

      State at least 10 points to consider when purchasing equipment for a food and beverage service area, such as flexibility, durability, and cost.. Identify and describe 3 back-of-house service areas: still room, hotplate, and wash-up.. Explain the different hotplate language and terminology used to communicate orders between service and kitchen staff..

  6. Week 6Module 2: Equipment and Service
    • Unit 2: Equipment for operating restaurant service equipment · 3 hours

      State at least 10 factors to consider when selecting restaurant equipment, such as standard, service type, and durability.. Identify and describe at least 15 types of glassware used for different purposes, including Collins glass, highball glass, and wine glasses.. Describe the different types of chinaware (porcelain, bone china, earthenware, stoneware) and tableware (flatware, cutlery, hollowware)..

  7. Week 7Module 2: Equipment and Service
    • Unit 3: Equipment for operating restaurant furniture, fixtures, and linen · 3 hours

      Analyze how to care for glassware, chinaware, and tableware to maintain their quality and appearance.. Identify at least 5 furniture items that are used in a restaurant, such as tables, chairs, and side stations.. Describe various types of table linen, including tablecloths, napkins, and slip cloths..

  8. Week 8Module 2: Equipment and Service
    • Unit 4: Preparation for service · 3 hours

      Explain the ways of handling different equipment to prevent damage and ensure safety.. Describe the sanitation standards in handling equipment to maintain hygiene.. Describe how mise-en-scene is carried out in a restaurant, including preparing the environment for service..

  9. Week 9Module 2: Equipment and Service
    • Unit 4: Preparation for service · 3 hours

      Describe how mise-en-place is carried out in a restaurant, including preparing the service station.. Identify at least 5 etiquette rules to be observed during and after service, such as greeting guests and clearing tables.. Practice table setting according to established standards..

  10. Week 10Module 2: Equipment and Service
    • Unit 5: Styles and techniques of service · 3 hours

      Identify and explain the five styles of service: French, American, English, Russian, and Buffet.. Describe at least two service techniques, such as serving food with one hand and serving food with both hands.. Outline the procedures for carrying plates and trays safely and efficiently..

  11. Week 11Module 3: Operations and Design
    • Unit 1: Order taking procedures in a restaurant · 3 hours

      Analyze the general rules to be observed while serving, including serving women first and placing beverages on the right.. Describe the order taking procedures in a restaurant, including receiving guests and attending to orders.. State the methods of taking food and beverage orders in a restaurant: triplicate, duplicate, service with order, and pre-ordered..

  12. Week 12Module 3: Operations and Design
    • Unit 2: Order of serving meals · 3 hours

      State the order of serving breakfast, lunch, and dinner, noting the differences in service protocols.. Identify at least 6 special things to observe in service, such as serving hot food hot and refilling water glasses.. Lay covers for different foods, including hors d'oeuvres, soups, and poultry..

  13. Week 13Module 3: Operations and Design
    • Unit 3: Designing and decorating a restaurant · 3 hours

      Describe the procedures to follow in decorating a restaurant, including developing a theme and using lighting effectively.. State the 7 mistakes people make in decorating a restaurant, such as using cheap furnishings and bad lighting.. Explain how to maintain a secure environment, including dealing with suspicious items and bomb threats..

    • Unit 4: Health, safety and security · 3 hours

      Identify at least 15 things that could arise when working, such as spillages and broken glass.. Describe the procedures to take in case of fire, including evacuation protocols.. Suggest some cleaning tasks that are carried out in a food and beverage outlet and categorize them into daily, weekly, and monthly tasks..

Preparing for the exam

What to do
  • Create detailed notes summarizing the roles and responsibilities of different food and beverage personnel (Unit 2, Module 1).
  • Practice setting tables for various meal services (breakfast, lunch, dinner) as described in Unit 2, Module 3.
  • Develop a checklist for health, safety, and security procedures (Unit 4, Module 3) and review it regularly.
  • Review case studies related to customer satisfaction (Unit 1, Module 1) and identify strategies for improving service.
  • Create concept maps linking lighting, color, and furniture choices to restaurant ambiance (Unit 3, Module 3).
  • Practice order-taking procedures and memorize common menu items and modifications (Unit 1, Module 3).
  • Review the different styles of service (French, American, English, Russian, Buffet) and their advantages/disadvantages (Unit 5, Module 2).

Questions students ask about this course

What is HCM437 about?

This course provides an in-depth exploration of advanced food and beverage service techniques. It covers topics such as customer satisfaction, service personnel roles, dining room service types, and equipment management. Students will learn about order-taking procedures, meal service protocols, restaurant design, and health and safety standards. The course aims to equip students with the skills and knowledge necessary for excellence in the hospitality industry.

How many units does HCM437 have?

HCM437, Advanced Food & Beverage Services, has 12 units across 3 modules, over 137 pages of course material. You can read it one unit at a time.

How many credit units is HCM437?

HCM437 carries 2 credit units, at 400 level in Agricultural Sciences.

Is HCM437 hard?

HCM437 is rated intermediate level, with no mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.

How long does HCM437 take to study?

About 45 hours of study, spread across its 12 units.

How is HCM437 assessed?

HCM437 is assessed by Assignments, Tutor marked assessments and Final examination.

What can I do with HCM437?

Restaurant Manager, Food and Beverage Manager, Catering Supervisor, Event Planner and Hospitality Consultant.

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