Management of Innovation and Creativity
- Management Sciences
- 400 level
- 2 credit units
- 140 pages
- 14 units
This course exposes students to the concepts of innovation, management strategies, and the management of change. It explores various aspects of management strategies, including their formulation and implementation. The course also covers the environmental aspects of innovation, the role of technology, and the importance of leadership in driving change. Students will also learn about entrepreneurship, branding, and proactive marketing.
About this course
- Difficulty
- Intermediate
- Study hours
- 45 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of ENT402, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
ENT402 · Unit 2: MANAGEMENT STRATEGY
The definitions are endless; while some corroborates themselves; other are contrary to one another. What appears to be indisputable is the fact that management is a process by which responsible people (managers) in an organization get things done through the effort of other people in grouped activities.
What you should be able to do
- Explain the meaning, scope, and concepts of innovation
- Identify key management strategies for business operation challenges
- Understand the concept of change as a management function
- Apply branding strategies for effective marketing
- Analyze the influence of environmental factors on business strategies
What it prepares you for
- Business Development Manager
- Innovation Manager
- Entrepreneur
- Marketing Manager
- Management Consultant
- Technology
- Manufacturing
- Consulting
- Retail
- E-commerce
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 1: The Concept of Management An Overview
Unit 1: The Concept of Management – An Overview
Understanding the various approaches to management requires critical analysis and comparison of different theoretical perspectives.
- Module 2: The Concept of Innovation – An Overview
Unit 3: The Environmental Aspects of Innovation
Requires understanding of complex interactions between economic policies, technological advancements, and cultural values.
A suggested way through it
13 weeks, about 45 hours in total. Yours will differ.
- Week 1Module 1: The Concept of Management An Overview
Unit 1: The Concept of Management – An Overview · 3 hours
Read Unit 1: Understand the nature and scope of management.. Identify key concepts and approaches to management.. Complete Self-Assessment Exercises 1..
- Week 2Module 1: The Concept of Management An Overview
Unit 2: Management Strategy · 3 hours
Study Unit 2: Understand the strategic process and different approaches to management strategy.. Analyze SWOT analysis and its application.. Complete Self-Assessment Exercises 1..
- Week 3Module 1: The Concept of Management An Overview
Unit 3: Management Succession as a Factor of Change · 3 hours
Read Unit 3: Understand the need for management succession and its impact on change.. Identify problems associated with management succession.. Complete Self-Assessment Exercises 1..
- Week 4Module 1: The Concept of Management An Overview
Unit 4: Management of Change–The Human Resources Angle · 3 hours
Study Unit 4: Understand the role of human resources in managing change.. Identify causes of changing attitudes concerning personnel.. Complete Self-Assessment Exercises 1..
- Week 5Module 1: The Concept of Management An Overview
Unit 5: Productivity · 3 hours
Read Unit 5: Understand the concept of productivity and its relation to cost reduction.. Explore total quality management and materials management.. Complete Self-Assessment Exercises 1..
- Week 6Module 2: The Concept of Innovation – An Overview
Unit 1: The Concept of Innovation – An Overview · 3 hours
Study Unit 1: Understand the nature and scope of innovation.. Differentiate between invention and innovation.. Complete Self-Assessment Exercises 1..
- Week 7Module 2: The Concept of Innovation – An Overview
Unit 2: Innovation and Management Strategies · 3 hours
Read Unit 2: Understand the meaning and types of management strategies related to innovation.. Identify constraints to effective innovation.. Complete Self-Assessment Exercises 1..
- Week 8Module 2: The Concept of Innovation – An Overview
Unit 3: The Environmental Aspects of Innovation · 3 hours
Study Unit 3: Understand the role of the economy, state, and culture in innovation.. Analyze state intervention in innovation.. Complete Self-Assessment Exercises 1..
- Week 9Module 2: The Concept of Innovation – An Overview
Unit 4: Technology as a Factor of Change · 3 hours
Read Unit 4: Understand technology as a factor of change in production and innovation.. Analyze the impact of technology on the labor force.. Complete Self-Assessment Exercises 1..
- Week 10Module 2: The Concept of Innovation – An Overview
Unit 5: Change as a Function of Leadership · 3 hours
Study Unit 5: Understand change as a function of leadership.. Explain leading with impact and its challenges.. Complete Self-Assessment Exercises 1..
- Week 11Module 3: Entrepreneurship
Unit 1: Entrepreneurship · 3 hours
Read Unit 1: Define entrepreneurship and the role of the entrepreneur.. Understand the functions of an entrepreneur.. Complete Self-Assessment Exercises 1..
- Week 12Module 3: Entrepreneurship
Unit 2: Branding A Creative Approach to Marketing · 3 hours
Study Unit 2: Understand branding as a creative approach to marketing.. Learn how to differentiate products and build strong brands.. Complete Self-Assessment Exercises 1..
- Week 13Module 3: Entrepreneurship
Unit 3: Changing the Competitive Position of an Existing Business · 3 hours
Read Unit 3: Understand how to change the competitive position of an existing business.. Learn about new product development and market penetration.. Complete Self-Assessment Exercises 1..
Unit 4: The Influence of Environmental Factors on Business Strategies · 3 hours
Study Unit 4: Understand the influence of environmental factors on business strategies.. Identify environmental threats and opportunities.. Complete Self-Assessment Exercises 1..
Unit 5: Proactive Marketing · 3 hours
Read Unit 5: Understand proactive marketing and its strategic aspects.. Analyze the role of cultural and social influences in marketing.. Complete Self-Assessment Exercises 1..
Preparing for the exam
- Create concept maps linking innovation, management, and entrepreneurship concepts.
- Review case studies in Units 2 and 3, analyzing strategic decisions.
- Practice applying SWOT analysis to different business scenarios.
- Focus on understanding the key differences between leadership styles in Unit 5.
- Summarize the main points of each unit and review them regularly.
Questions students ask about this course
What is ENT402 about?
This course exposes students to the concepts of innovation, management strategies, and the management of change. It explores various aspects of management strategies, including their formulation and implementation. The course also covers the environmental aspects of innovation, the role of technology, and the importance of leadership in driving change. Students will also learn about entrepreneurship, branding, and proactive marketing.
How many units does ENT402 have?
ENT402, Management of Innovation and Creativity, has 14 units across 3 modules, over 140 pages of course material. You can read it one unit at a time.
How many credit units is ENT402?
ENT402 carries 2 credit units, at 400 level in Management Sciences.
Is ENT402 hard?
ENT402 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work.
How long does ENT402 take to study?
About 45 hours of study, spread across its 14 units.
How is ENT402 assessed?
ENT402 is assessed by assignments, tutor marked assessments and final examination.
What can I do with ENT402?
Business Development Manager, Innovation Manager, Entrepreneur, Marketing Manager and Management Consultant.