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BUS825

Research Methodology

This course introduces students to research design and methodology within the business context. It covers the research process, proposal writing, research designs, data collection, and analysis. Ethical considerations in business research are emphasized, along with challenges specific to developing countries. The course aims to equip students with practical skills for conducting research and making informed business decisions in a global environment.

About this course

Difficulty
Intermediate
Study hours
208 hours
Maths
Intermediate
Content
Theoretical, practical, case study
Practical work
Yes
How it is assessed
  • Assignments
  • Tutor Marked Assignments
  • Final Examination

One paragraph, so you can see how it reads

BUS825 · UNIT 2 ESSENTIAL PARTS OF A RESEARCH PROJECT

The scientific approach to research relies on the observations and methods employed in generating observations. This approach assumes that the world can be known only as experience is processed through human intelligence.

What you should be able to do

  1. Define research problems and formulate research questions.
  2. Develop a research proposal.
  3. Select appropriate research designs.
  4. Collect and analyze data.
  5. Interpret research findings.
  6. Apply ethical principles in research.

What it prepares you for

Careers
  • Business Analyst
  • Market Researcher
  • Management Consultant
  • Data Analyst
  • Research Manager
Where it is applied
  • Marketing
  • Finance
  • Management
  • Economics
  • Social Sciences

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 2: Overview of Data Collection, Variables, and Sample Selection

    Unit 3: Sampling Design and Determination of the Sample Size

    Sampling design requires understanding of statistical concepts and probability theory, which can be challenging for students without a strong mathematical background.

  • Module 3: Hypotheses and Hypotheses Testing II

    Unit 1: Hypotheses and Hypothesis Testing II

    Chi-square tests involve complex calculations and interpretation of results, requiring a solid understanding of statistical inference.

A suggested way through it

Suggested

13 weeks, about 60 hours in total. Yours will differ.

  1. Week 1Module 1: Introduction to the Research Process
    • Unit 1: Introduction to the Research Process · 4 hours

      Define research, understand conceptual and operational definitions.. Differentiate between variables and constants.. Explain the research process..

  2. Week 2Module 1: Introduction to the Research Process
    • Unit 2: Essential Parts of a Research Project · 4 hours

      Identify sources of research topics.. Apply guidelines for selecting a research topic.. Understand the components of a research proposal..

  3. Week 3Module 1: Introduction to the Research Process
    • Unit 3: The Research Proposal · 4 hours

      State the purpose of a research proposal.. Describe the content and types of research proposals.. Evaluate the quality of a research proposal..

  4. Week 4Module 1: Introduction to the Research Process
    • Unit 4: Structuring and Evaluating a Research Proposal · 4 hours

      Describe how an acceptable research proposal can be structured.. Discuss the necessary parts of a research proposal.. Learn how to impress a research sponsor and win a research grant..

  5. Week 5Module 1: Introduction to the Research Process
    • Unit 5: Research Design · 4 hours

      Describe research designs.. Discuss why a research design is necessary in research activities.. Recognise when a research design is valid and acceptable.. Select the appropriate design for your research activities..

  6. Week 6Module 2: Overview of Data Collection, Variables, and Sample Selection
    • Unit 1: Components of a Research Design · 4 hours

      Describe the basic components of a research design.. Explain relevant research designs.. Describe research principles more than before looking at this unit..

  7. Week 7Module 2: Overview of Data Collection, Variables, and Sample Selection
    • Unit 2: Overview of Data Collection, Variables, and Sample Selection · 4 hours

      Choose a data collection method.. Identify and classify the variables you want to collect data for.. Select a suitable sample..

  8. Week 8Module 2: Overview of Data Collection, Variables, and Sample Selection
    • Unit 3: Sampling Design and Determination of the Sample Size · 4 hours

      List the different types of sampling designs.. Discover how you can determine your sample size.. Explain how to select your survey samples statistically..

  9. Week 9Module 2: Overview of Data Collection, Variables, and Sample Selection
    • Unit 4: Research Questions and Questionnaire Design · 4 hours

      Explain more about derivation of research questions.. Describe how you can construct and write questionnaires.. State the different types of questionnaires.. Outline the general rules for designing questionnaire questions.. Design questionnaire for your specific study..

  10. Week 10Module 2: Overview of Data Collection, Variables, and Sample Selection
    • Unit 5: Hypotheses and Hypotheses Testing I · 4 hours

      State what hypotheses are all about.. Discuss the statement of research hypotheses.. List the different classifications of hypotheses.. Explain the classical methods or strategies for testing hypotheses.. State and test hypotheses relevant to your research activities..

  11. Week 11Module 3: Hypotheses and Hypotheses Testing II
    • Unit 1: Hypotheses and Hypothesis Testing II · 4 hours

      Distinguish tools in testing a hypothesis.. Differentiate between parametric and non-parametric hypotheses.. Discuss hypotheses testing..

  12. Week 12Module 3: Hypotheses and Hypotheses Testing II
    • Unit 2: Data Presentation and Analysis · 4 hours

      List the first things to do before presenting and analysing a research data.. Describe the acceptable tools for presentation and analysis of data.. Present and analyse your data for a given research..

    • Unit 3: Presentation of the Research Report for Student Thesis · 4 hours

      Plan the research report.. Design a time table.. Prepare content of individual sections of the report..

  13. Week 13Module 3: Hypotheses and Hypotheses Testing II
    • Unit 4: Ethics in Business Research · 4 hours

      Describe what ethics in research is all about.. Demonstrate how to treat respondents and subjects in an ethical manner.. Specify your ethical responsibility to your team members in your research activities.. State professional ethical standards..

    • Unit 5: Problems of Research in Developing Countries · 4 hours

      Identify the problems facing researchers in developing countries in general and, specifically, in Nigeria.. Draw up an acceptable research proposal on the research environment of developing countries.. Write propositions on the way forward on carrying out research in developing countries in general and specifically, in Nigeria..

Preparing for the exam

What to do
  • Create concept maps linking research designs to appropriate data analysis techniques (Units 5-7).
  • Practice formulating null and alternative hypotheses for different research questions (Units 8-9).
  • Review ethical guidelines for data collection and analysis (Unit 12).
  • Focus on understanding the assumptions and limitations of different statistical tests (Units 10-11).
  • Solve practice problems involving sample size determination and statistical inference (Units 6-9).

Questions students ask about this course

What is BUS825 about?

This course introduces students to research design and methodology within the business context. It covers the research process, proposal writing, research designs, data collection, and analysis. Ethical considerations in business research are emphasized, along with challenges specific to developing countries. The course aims to equip students with practical skills for conducting research and making informed business decisions in a global environment.

How many units does BUS825 have?

BUS825, Research Methodology, has 14 units across 3 modules, over 144 pages of course material. You can read it one unit at a time.

Is BUS825 hard?

BUS825 is rated intermediate level, with intermediate mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.

How long does BUS825 take to study?

About 208 hours of study, spread across its 14 units.

How is BUS825 assessed?

BUS825 is assessed by Assignments, Tutor Marked Assignments and Final Examination.

What can I do with BUS825?

Business Analyst, Market Researcher, Management Consultant, Data Analyst and Research Manager.

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