Introduction To Airline Management

1. Explain the basic elements of air transportation.
2. Identify the scope of airline management.
3. Describe the historical development of the aviation industry.
4. Explain the factors affecting demand and supply of airline services.
5. Discuss marketing strategies for airlines.
6. Appreciate the importance of safety and security in airline operations.

13 weeks, about 30 hours in total. Yours will differ.

1. Week 1Module 1: Overview of Air Transportation

   • Unit 1: Overview of Air Transportation · 2 hours

     Understand the elements of transportation: route way, terminal facilities, mobile facilities, and institutional framework.. Define air transportation and its components: civil and military aviation..

2. Week 2Module 1: Overview of Air Transportation

   • Unit 2: The Management Functions · 2 hours

     Define management and discuss the role of a manager.. Understand the concepts of productivity, effectiveness, and efficiency.. Explore the functions of managers: planning, organizing, motivating, and controlling..

3. Week 3Module 1: Overview of Air Transportation

   • Unit 3: Historical Perspective of Aviation Industry in Nigeria · 2 hours

     Trace the historical development of the aviation industry in Nigeria from pre-independence to deregulation.. Explain the roles of government and key aviation parastatals like FAAN and NAMA.. Understand airport configuration and air traffic control systems..

4. Week 4Module 1: Overview of Air Transportation

   • Unit 4: Regulation in Air Transport · 2 hours

     List the requirements for registering an airline business.. Identify economic controls and the freedoms of the air.. Examine national legal requirements for airline operations, including pre-flight actions and aerodrome usage..

5. Week 5MODEL 2:

   • Unit 5: Economic Characteristics of Airlines · 2 hours

     Discuss the concepts of demand and supply in airline services.. Explain factors affecting demand: population, income, location, price, and service quality.. Understand demand elasticity and sensitivity to price changes..

6. Week 6MODEL 2:

   • Unit 6: Air Traffic and the Aviation Market · 2 hours

     Highlight the nature and composition of air traffic.. Discuss the needs of airline customers.. Describe different types of freight and critical factors in air freight management.. Understand the role of airline agents and computer reservation systems..

7. Week 7MODEL 2:

   • Unit 7: Marketing · 2 hours

     Define marketing and explain the marketing concept.. Discuss the marketing mix: product, pricing, promotion, and place (distribution channels)..

8. Week 8MODEL 2:

   • Unit 8: Airline Marketing Analysis · 2 hours

     State and explain marketing strategies linking customers with airline services.. Identify sources of airline markets.. Describe the products or services airlines sell..

9. Week 9MODULE 3:

   • Unit 9: Airline Corporate Strategies and Analysis · 2 hours

     Explain the nature and purpose of strategies and policies in airline management.. Identify major characteristics of airline route structures.. Appreciate fuel efficiency and the importance of industrial harmony..

10. Week 10MODULE 3:

    • Unit 10: Cost Characteristics of Air Transport · 2 hours

      Identify main cost categories in airline operations.. Appreciate the influence of route length on operating costs.. Calculate the breakeven load factor.. State the importance of fleet improvement programs..

11. Week 11MODULE 3:

    • Unit 12: The Airline Yield · 2 hours

      Explain the meaning of Revenue Passenger Mile (RPM).. Understand sources of improving airline yield.. Appreciate the use of Computer Reservation Systems (CRS) and Internet-Based Systems.. Explain the Airline Share Gap..

12. Week 12MODULE 3:

    • Unit 11: Performance Analysis · 2 hours

      Explain the elements forming the basis of performance analysis.. Appreciate the importance of major areas of the airline mission statement.. Understand economic issues involved in performance analysis.. Know technical standards airlines must meet..

13. Week 13MODULE 4:

    • Unit 13: Socio-Economic Importance of Airlines · 2 hours

      Explain the socio-economic importance of air transportation to a nation.. Appreciate the advantages of air transport over other modes.. Recognize the role of air transport in the oil sector..

    • Unit 14: Aviation Safety and Security · 2 hours

      Appreciate the overall security environment of airline operations.. Discuss safety issues of airports.. Assess the safety health of an airline.. Know airport facilities for security and safety..

    • Unit 15: International Bodies and Associations · 2 hours

      Appreciate the international nature of the aviation industry.. Know the administrative structure of ICAO.. Explain the functions of ICAO.. Appreciate the role of IATA in establishing fares and rates..