Tourist Sites: Products & Operations Ii

1. Analyze tourism development strategies.
2. Manage tour operations effectively.
3. Understand tourism distribution channels.
4. Apply marketing principles to tourism.
5. Manage finances in tourism businesses.
6. Address ethical issues in tourism.
7. Develop crisis management plans.

13 weeks, about 48 hours in total. Yours will differ.

1. Week 1Module 1: Managing Tourism for Development

   • Unit 1: Managing Tourism for Development · 3 hours

     Understand the evolution of tourism development.. Examine the impact of destination environment and government regulations.. Analyze industry management decisions for development optimization..

2. Week 2Module 1: Managing Tourism for Development

   • Unit 2: Tour Operations Management · 3 hours

     Explore the UK tour operating industry as a case study.. Analyze the tour operating value chain.. Evaluate strategic approaches adopted by tour operators..

3. Week 3Module 1: Managing Tourism for Development

   • Unit 3: Managing Tourism Distribution · 3 hours

     Identify problems in tourism services distribution.. Examine the role of information in tourism distribution.. Analyze the role of intermediaries in tourism..

   • Unit 4: Managing Tourism Businesses · 3 hours

     Analyze channel management issues.. Explore channel design and member selection.. Understand the management of conflict in distribution channels..

4. Week 4Module 1: Managing Tourism for Development

   • Unit 4: Human Resource Management in Tourism · 3 hours

     Understand the characteristics of tourism and their impact on human resources.. Examine tourism's image as an employer.. Identify skills shortages in tourism..

5. Week 5Module 1: Managing Tourism for Development

   • Unit 5: Site and Visitor Management at the Natural Attractions · 3 hours

     Consider the context within which operational site management is located.. Describe different techniques that managers can use.. Stress the importance of proper care in the implementation of these policies..

6. Week 6Module 2: Strategy for Tourism Management

   • Unit 1: Strategy for Tourism Management · 3 hours

     Describe the importance of mission and stakeholders in tourism management.. Identify techniques of strategic analysis and choice.. Enumerate the process of strategic implementation..

7. Week 7Module 2: Strategy for Tourism Management

   • Unit 2: Managing Urban Tourism · 3 hours

     Identify key issues in the management of urban tourism.. Highlight the need for a systematic and holistic framework for managing tourism in urban spaces.. Identify the challenges of promoting urban tourism..

8. Week 8Module 2: Strategy for Tourism Management

   • Unit 3: Managing the Countryside for Tourism: A Governance Perspective · 3 hours

     Identify the challenges inherent in the management of rural tourism.. Apply the concept of governance to the management of rural tourism.. Consider the relative importance of local control and national policy..

9. Week 9Module 2: Strategy for Tourism Management

   • Unit 4: Tourism and the Environment · 3 hours

     Define tourism environment.. Describe the multidimensional and variable nature of the tourism environment.. Highlight the need for a destination-specific focus in environmental management policies..

10. Week 10Module 2: Strategy for Tourism Management

    • Unit 5: Marketing Management for Tourism · 3 hours

      Explain the process of marketing in tourism.. Describe marketing plan in tourism.. Explain branding as a focus for marketing plan..

11. Week 11Module 3: Managing Finance for Tourism

    • Unit 1: Managing Finance for Tourism · 3 hours

      Explain the importance of financial management for business operating in the travel and tourism industry.. Discuss the importance of long term capital investment decisions.. Explain the information requirements for decision-makers..

12. Week 12Module 3: Managing Finance for Tourism

    • Unit 2: Ethics in Tourism Management · 3 hours

      Describe the various ethical issues in tourism management.. Identify the problem of ethics implementation.. Explain the conflicts surrounding ethics..

    • Unit 3: The Role of Government in the Management of Tourism · 3 hours

      Appreciate the role of government in tourism.. Identify linkages between different level of states.. Understand the changing dimensions of central government involvement in tourism..

13. Week 13Module 3: Managing Finance for Tourism

    • Unit 4: Information and Communications Technologies for Tourism · 3 hours

      Recognize how ICT support business functions.. Identify the impacts of ICTs on the marketing mix.. Recognize the application of ICTs to airlines, the hospitality industry, tour operators, travel agencies and destination..

    • Unit 5: The Management of Crisis in International Tourism · 3 hours

      Understand the relationship between disaster, crises and tourism.. Identify the impacts of crisis on tourism.. Highlight and explain the crisis management framework in tourism..