Visual Language Of Film

1. Define visual communication and its elements
2. Apply visual communication theories to analyze images
3. Understand the principles of visual language
4. Evaluate the effectiveness of visual messages
5. Create effective visual communication strategies

13 weeks, about 30 hours in total. Yours will differ.

1. Week 1Module 1: Starting Point: Overview Of Communication

   • Unit 1: Meaning of Communication · 2 hours

     Read the definitions of communication by various scholars.. Examine the inherent features in the definitions of communication.. Define communication in your own words..

2. Week 2Module 1: Starting Point: Overview Of Communication

   • Unit 2: Types of Communication · 2 hours

     Distinguish the different levels or types of communication.. Explain each type of communication with examples.. Critically outline the processes involved in intrapersonal communication..

3. Week 3Module 1: Starting Point: Overview Of Communication

   • Unit 3: Forms of Communication · 2 hours

     Identify the forms of communication.. Differentiate the forms from the types of communication.. Explain verbal, nonverbal and visual communication with examples..

4. Week 4Module 1: Starting Point: Overview Of Communication

   • Unit 4: Motives of Communication · 2 hours

     Discuss the motives behind communication activities.. Think about what to communicate before engaging in any communication activity.. Explain five other motives behind communication activities which were not discussed in this unit..

5. Week 5Module 1: Starting Point: Overview Of Communication

   • Unit 5: Barriers to Effective Communication · 2 hours

     Discuss the factors that pose as barriers to effective communication.. Explain how to handle such barriers.. Critically, analyse the particular factor that poses a barrier to your interaction with your friends..

6. Week 6Module 2: Visual Communication

   • Unit 1: Defining Visual Communication · 2 hours

     Discuss the meaning of visual communication.. Explain the proper way to define visual communication.. Identify the difference/s in the definitions presented..

7. Week 7Module 2: Visual Communication

   • Unit 2: History of Visual Communication · 2 hours

     Discuss the history of visual communication.. Explain how it spans across different disciplines, organisations and industries.. Critically narrate the major events in the history of visual communication..

8. Week 8Module 2: Visual Communication

   • Unit 3: Forms of Visual Communication · 2 hours

     Know the different forms of visual communication.. How would knowledge of the forms of visual communication help you in choosing a particular form to use in communicating to kids between the ages of two to five?. Get a daily newspaper of your choice and identify forms of visual communication employed in the adverts..

9. Week 9Module 2: Visual Communication

   • Unit 4: Advantages and Disadvantages of Visual Communication · 2 hours

     Discuss the advantages of visual communication forms.. Explain the disadvantages of visual communication forms.. Critically study the advantages of visual communication forms..

10. Week 10Module 2: Visual Communication

    • Unit 5: Perspectives of Image Analysis in Visual Communication · 2 hours

      Discuss the perspectives to the analysis of images in visual communication. Explain how to make visual communication forms appealing.. Which of the perspectives is more interesting to you and why?.

11. Week 11Module 3: Theories Of Visual Communication

    • Unit 1: What is a Theory? · 2 hours

      Study the various definitions and descriptions of a theory by some authors.. Briefly state five definitions of a theory..

12. Week 12Module 3: Theories Of Visual Communication

    • Unit 2: Importance of Theories in the Study of Visual Communication · 2 hours

      Discuss the importance of theories in the study of visual communication.. Explain why they are applied in this aspect of human communication.. Answer the true or false questions at the end of the unit..

    • Unit 3: Categories of Visual Communication · 2 hours

      Examine the two major categories of visual communication.. Differentiate between the perceptual and the sensual theories and the groupings under them.. Differentiate perceptual from sensual theories..

13. Week 13Module 3: Theories Of Visual Communication

    • Unit 4: Discussing the Perceptual Theories · 2 hours

      Discuss the various theories under the perceptual theory of visual communication which are cognitive and semiotic theories, with examples.. Point out the major difference between semiotic and cognitive theories..

    • Unit 5: Discussing the Sensual Theories · 2 hours

      Discuss the two theories under the sensual category of visual communication.. Answer the true or false questions at the end of the unit..