NEE006

Marketing

DE&GS
35 pages
6 units

This course introduces students to the fundamental principles and practices of marketing. It covers market analysis, strategy development, branding, digital marketing, customer relationship management, and advertising. Students will learn how to identify target markets, create effective marketing plans, build strong brand identities, and leverage digital channels to reach customers. The course also emphasizes the importance of customer relationships and ethical marketing practices.

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About this course

Difficulty: Intermediate
Study hours: 78 hours
Maths: None
Content: Theoretical, practical, case study
Practical work: Yes

How it is assessed

Assignments
Final examination

What you'll read

The real module and unit structure of NEE006, taken from the course material NOUN publishes.

Module 1

One paragraph, so you can see how it reads

NEE006 · Unit 1: Market Analysis and Research

Marketing is defined by Kotler & Armstrong (2010) as a social and managerial process through which individuals and organisations get what they need and want by creating and exchanging value with others.

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What you should be able to do

Define the concept of marketing and its key principles.
Conduct market analysis to identify target customer segments.
Develop effective marketing strategies and plans.
Build a strong brand identity and position it in the market.
Utilize digital marketing tools and techniques to reach customers online.

What it prepares you for

Careers

Marketing Manager
Brand Manager
Digital Marketing Specialist
Sales Manager
Customer Relationship Manager

Where it is applied

Retail
E-commerce
Advertising
Consulting
Technology

Tools

CRM Software
Social Media Platforms
Web Analytics Tools

Where it gets hard

The units students slow down on, and what makes each one heavy.

Module 1: Introduction to Marketing
Unit 1: Market Analysis and Research
Requires understanding of various market structures and competitive forces, demanding analytical skills.
Module 2: Branding and Digital Marketing
Unit 3: Branding and Positioning
Requires a deep understanding of consumer psychology and brand perception, which can be subjective and complex.

A suggested way through it

Suggested

13 weeks, about 74 hours in total. Yours will differ.

Week 1Module 1: Introduction to Marketing
- Unit 1: Market Analysis and Research · 3 hours
  Understand the concept of marketing and its importance.. Learn how to analyze markets by identifying market size, growth, trends, and structure.. Practice segmenting markets based on demographics, psychographics, and behavior..
Week 2Module 1: Introduction to Marketing
- Unit 2: Marketing Strategy and Planning · 3 hours
  Develop effective marketing strategies by conducting market research and segmenting target markets.. Set marketing objectives using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound).. Create comprehensive marketing plans that align with business goals by conducting situation analysis..
Week 3Module 2: Branding and Digital Marketing
- Unit 3: Branding and Positioning · 3 hours
  Define the concept of branding and its importance in creating a distinct identity.. Discuss the importance of branding in building trust and differentiating from competitors.. Explain how to build a strong brand identity by defining brand mission, values, and personality..
Week 4Module 2: Branding and Digital Marketing
- Unit 4: Digital Marketing and Online Presence · 3 hours
  Explain website development, including design, content creation, mobile optimization, and SEO.. Discuss the concept of social media marketing, including platform selection, content strategy, and engagement.. Define the term content marketing, including content strategy, content types, and distribution..
Week 5Module 3: Customer Relations and Advertising
- Unit 5: Customer Relationship Management · 3 hours
  Discuss the significance of building and maintaining strong customer relationships.. Explain how to use Customer Relationship Management (CRM) tools effectively.. Practice using CRM tools for data collection, segmentation, personalization, and automation..
Week 6Module 3: Customer Relations and Advertising
- Unit 6: Advertising and Promotion · 3 hours
  Define the concept of advertising and promotion and their role in the marketing mix.. Discuss various advertising and promotion techniques, including paid advertising, content marketing, and social media advertising.. Explain social media advertising, including platform selection, ad formats, and audience targeting..
Week 7Module 1: Introduction to Marketing
- Unit 1: Market Analysis and Research · 4 hours
  Review key concepts from Units 1 and 2.. Practice market analysis and strategy development.. Work on assignment 1..
- Unit 2: Marketing Strategy and Planning · 4 hours
  Review key concepts from Units 1 and 2.. Practice market analysis and strategy development.. Work on assignment 1..
Week 8Module 2: Branding and Digital Marketing
- Unit 3: Branding and Positioning · 4 hours
  Review key concepts from Units 3 and 4.. Practice branding and digital marketing techniques.. Work on assignment 2..
- Unit 4: Digital Marketing and Online Presence · 4 hours
  Review key concepts from Units 3 and 4.. Practice branding and digital marketing techniques.. Work on assignment 2..
Week 9Module 3: Customer Relations and Advertising
- Unit 5: Customer Relationship Management · 4 hours
  Review key concepts from Units 5 and 6.. Practice customer relationship management and advertising techniques.. Work on assignment 3..
- Unit 6: Advertising and Promotion · 4 hours
  Review key concepts from Units 5 and 6.. Practice customer relationship management and advertising techniques.. Work on assignment 3..
Week 10Module 1: Introduction to Marketing
- Unit 1: Market Analysis and Research · 8 hours
  Complete all assignments.. Prepare for final examinations..
Week 11Module 2: Branding and Digital Marketing
- Unit 3: Branding and Positioning · 8 hours
  Complete all assignments.. Prepare for final examinations..
Week 12Module 3: Customer Relations and Advertising
- Unit 5: Customer Relationship Management · 8 hours
  Complete all assignments.. Prepare for final examinations..
Week 13Module 3: Customer Relations and Advertising
- Unit 6: Advertising and Promotion · 8 hours
  Final revision and exam preparation.. Review all course materials and assignments..

Preparing for the exam

What to do

Review all unit summaries and key concepts.
Practice answering self-assessment exercises.
Create a study schedule to allocate time for each module.
Focus on understanding the differences between marketing strategies.
Use case studies to apply marketing concepts to real-world scenarios.

Questions students ask about this course

What is NEE006 about?

How many units does NEE006 have?

NEE006, Marketing, has 6 units across 1 module, over 35 pages of course material. You can read it one unit at a time.

Is NEE006 hard?

NEE006 is rated intermediate level, with no mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.

How long does NEE006 take to study?

About 78 hours of study, spread across its 6 units.

How is NEE006 assessed?

NEE006 is assessed by assignments and final examination.

What can I do with NEE006?

Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager and Customer Relationship Manager.