Business Creation And Growth

1. Develop a comprehensive business plan.
2. Identify and evaluate business opportunities.
3. Apply theories of growth to expand a business.
4. Identify and secure appropriate sources of funding.
5. Develop effective marketing strategies.
6. Apply ethical principles in business decision-making.
7. Understand and utilize e-commerce and e-business opportunities.

13 weeks, about 64 hours in total. Yours will differ.

1. Week 1Module 1: Concept of Business and New Value Creation

   • Unit 1: Business Planning Process · 3 hours

     Understand the meaning of business plan.. Identify the importance of a business plan.. List the components of a written business plan..

   • Unit 2: Start-up Decision – What Motivate people to begin new businesses · 3 hours

     Explore the intrinsic motivation for starting a business.. Discuss the importance of passion and value creation.. Identify the factors that motivate people to begin new businesses..

2. Week 2Module 1: Concept of Business and New Value Creation

   • Unit 3: Opportunity Search and Identification · 3 hours

     Evaluate opportunities for business start-up.. Understand the stages of opportunity identification.. Identify the factors that can influence the success of a new venture..

   • Unit 4: Legal Issues at Start-up · 3 hours

     Apply legal guidelines to start-up.. Identify the legal requirements for starting a business.. Understand the importance of registering a business name..

3. Week 3Module 1: Concept of Business and New Value Creation

   • Unit 5: Feasibility Analysis of New Ventures and New Venture Financing · 4 hours

     Determine the viability of a business.. Understand the concept of feasibility analysis.. Identify the reasons for conducting a feasibility analysis..

4. Week 4Module 2: Theories of Growth: an Overview

   • Unit 1: Concepts and Reasons of Growth · 4 hours

     Apply appropriate theories in business start-up.. Understand the concepts and reasons for business growth.. Differentiate between internal and external growth..

5. Week 5Module 2: Theories of Growth: an Overview

   • Unit 2: Challenges of Growth · 4 hours

     Solve basic challenges in business start-up.. Identify the challenges of growth.. Understand the importance of planning ahead and managing cash flow..

6. Week 6Module 2: Theories of Growth: an Overview

   • Unit 3: Strategies for Growth (External Growth Strategies, Franchising, Buy-In and Buy-Out) · 4 hours

     Demonstrate the skills of growing a business.. Understand the strategies for growth, including franchising.. Identify the different ways to participate in a franchise program..

7. Week 7Module 2: Theories of Growth: an Overview

   • Unit 4: Mergers and Acquisition · 4 hours

     Apply the techniques of mergers and acquisition in growing a business.. Understand the motives for mergers and acquisitions.. Differentiate between mergers and acquisitions..

8. Week 8Module 3: Sources of Funds

   • Unit 1: Internal Sources and External Sources · 4 hours

     Synthesize the different sources of fund to fund a business.. Understand the internal and external sources of finance.. Identify the advantages and disadvantages of each source..

9. Week 9Module 3: Sources of Funds

   • Unit 2: Formal and Informal Sources · 4 hours

     Distinguish between formal and informal sources of funds.. Understand the overview of typical sources of financing for start-ups.. Identify the characteristics of formal and informal sources..

10. Week 10Module 3: Sources of Funds

    • Unit 3: Efficiency in the use of Resources · 4 hours

      Demonstrate proficiency skills in resource management.. Understand the importance of efficiency in the use of resources.. Identify the ways to achieve efficiency in resource management..

11. Week 11Module 4: Marketing

    • Unit 1: Concept of Marketing: Small and Big Business Marketing · 4 hours

      Analyse the different forms of marketing in choosing a marketing technique for a business.. Understand the concept of marketing.. Differentiate between small and big business marketing..

12. Week 12Module 4: Marketing

    • Unit 2: Marketing Mix · 4 hours

      Evaluate the need of marketing mix in business growth.. Understand the 4Ps of marketing.. Identify the importance of the marketing mix..

    • Unit 3: Modern Marketing Tools · 4 hours

      Identify different marketing tools for start up.. Understand the modern marketing tools.. Identify the essential technology categories for building a marketing strategy..

13. Week 13Module 5: Ethics and Social Responsibility

    • Unit 1: The Importance of Ethics in Business · 4 hours

      Apply ethical skills in managing a business.. Understand the importance of ethics in business.. Identify the benefits of ethical behavior and corporate social responsibility..

    • Unit 3: Community Development Projects/Walfare · 4 hours

      Evaluate community development projects in line with business creation and growth.. Understand the concept of community development.. Identify the functions, advantages, and disadvantages of community development..