Business Modelling
- DE&GS
- 21 pages
- 5 units
This course introduces students to the fundamental concepts and tools of business modeling. It covers the Business Model Canvas, market research, customer segmentation, and value proposition design. Students will learn about revenue models, pricing strategies, financial projections, and funding options. The course aims to equip students with the knowledge and skills to develop and analyze business models for various contexts.
About this course
- Difficulty
- Intermediate
- Study hours
- 65 hours
- Maths
- Basic
- Content
- Theoretical, practical, case study
- Practical work
- Yes
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of NEE004, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
NEE004 · UNIT 1 BUSINESS MODEL CANVAS
The Business Model Canvas is a strategic management tool that serves as a visual framework for developing, describing, and analyzing a business model. It was developed by Alexander Osterwalder and Yves Pigneur and has become a popular tool for entrepreneurs and businesses to map out their key elements and components.
What you should be able to do
- Explain the basics of the Business Model Canvas.
- Conduct market research and identify target customer segments.
- Create a compelling value proposition for a business.
- Explain different revenue models and pricing strategies.
- Create financial projections.
- Highlight the basics of startup funding options.
What it prepares you for
- Business Analyst
- Entrepreneur
- Project Manager
- Marketing Manager
- Startups
- E-commerce
- Consulting
- Technology
- Retail
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 1: Introduction to Business Modelling
Unit 5: Financial Projections and Funding
Requires understanding of various financial statements and their interdependencies.
- Module 1: Introduction to Business Modelling
Unit 2: Market Research and Customer Segmentation
Involves complex analysis of customer data and market trends.
A suggested way through it
13 weeks, about 47 hours in total. Yours will differ.
- Week 1Module 1: Introduction to Business Modelling
Unit 1: Business Model Canvas · 3 hours
Understand the definition of the Business Model Canvas.. Explore its role as a strategic management tool.. Identify the visual framework for developing, describing, and analyzing a business model..
- Week 2Module 1: Introduction to Business Modelling
Unit 2: Market Research and Customer Segmentation · 3 hours
Learn how to conduct market research to gather information about your target market.. Identify target customer segments based on demographics and psychographics.. Understand the importance of tailoring products and services to specific customer groups..
- Week 3Module 1: Introduction to Business Modelling
Unit 3: Value Proposition Design · 3 hours
Grasp the concept of a value proposition and its importance.. Learn how to create a compelling value proposition for a business.. Understand the significance of solving customer problems or fulfilling their needs..
- Week 4Module 1: Introduction to Business Modelling
Unit 4: Revenue Models · 3 hours
Explore different revenue models, including subscription, one-time sales, and freemium.. Analyze various pricing strategies to maximize revenue.. Consider factors like costs, competition, and customer perception when setting prices..
- Week 5Module 1: Introduction to Business Modelling
Unit 5: Financial Projections and Funding · 3 hours
Learn how to create financial projections, including income statements and balance sheets.. Understand startup funding options like bootstrapping, angel investors, and venture capital.. Prepare for funding pitches to attract potential investors..
- Week 6Module 1: Introduction to Business Modelling
Unit 1: Business Model Canvas · 2 hours
Review the basics of the Business Model Canvas.. Practice identifying the key components of a business model.. Complete Tutor-Marked Assignment for Unit 1..
Unit 2: Market Research and Customer Segmentation · 2 hours
Review techniques for gathering and analyzing data on customer needs.. Practice segmenting the market to tailor products and services.. Complete Tutor-Marked Assignment for Unit 2..
- Week 7Module 1: Introduction to Business Modelling
Unit 3: Value Proposition Design · 4 hours
Review the concept of a value proposition and how to create a compelling one.. Practice communicating the unique value your business offers.. Complete Tutor-Marked Assignment for Unit 3..
- Week 8Module 1: Introduction to Business Modelling
Unit 4: Revenue Models · 4 hours
Review different revenue models and pricing strategies.. Practice setting prices considering various factors.. Complete Tutor-Marked Assignment for Unit 4..
- Week 9Module 1: Introduction to Business Modelling
Unit 5: Financial Projections and Funding · 4 hours
Review how to create financial projections.. Understand the basics of startup funding options.. Practice preparing for funding pitches..
- Week 10Module 1: Introduction to Business Modelling
Unit 1: Business Model Canvas · 4 hours
Consolidate understanding of the Business Model Canvas.. Focus on the interrelationships between the nine components.. Practice applying the canvas to different business scenarios..
- Week 11Module 1: Introduction to Business Modelling
Unit 2: Market Research and Customer Segmentation · 4 hours
Deepen understanding of market research techniques.. Focus on data analysis and interpretation.. Practice identifying target customer segments..
- Week 12Module 1: Introduction to Business Modelling
Unit 3: Value Proposition Design · 4 hours
Refine skills in crafting compelling value propositions.. Focus on communicating unique value to customers.. Practice solving customer problems and fulfilling their needs..
- Week 13Module 1: Introduction to Business Modelling
Unit 4: Revenue Models · 4 hours
Master different revenue models and pricing strategies.. Focus on factors to consider when setting prices.. Practice applying revenue models to different business scenarios..
Preparing for the exam
- Create concept maps linking the nine components of the Business Model Canvas.
- Practice conducting market research using online tools and resources.
- Develop several value propositions for different types of businesses.
- Compare and contrast different revenue models and their suitability for various businesses.
- Review financial projection templates and practice creating income statements.
- Research different startup funding options and their pros and cons.
- Practice delivering a concise and compelling funding pitch.
Questions students ask about this course
What is NEE004 about?
This course introduces students to the fundamental concepts and tools of business modeling. It covers the Business Model Canvas, market research, customer segmentation, and value proposition design. Students will learn about revenue models, pricing strategies, financial projections, and funding options. The course aims to equip students with the knowledge and skills to develop and analyze business models for various contexts.
How many units does NEE004 have?
NEE004, Business Modelling, has 5 units across 1 module, over 21 pages of course material. You can read it one unit at a time.
Is NEE004 hard?
NEE004 is rated intermediate level, with basic mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.
How long does NEE004 take to study?
About 65 hours of study, spread across its 5 units.
How is NEE004 assessed?
NEE004 is assessed by assignments, tutor marked assessments and final examination.
What can I do with NEE004?
Business Analyst, Entrepreneur, Project Manager and Marketing Manager.