Product Planning And Development

1. Explain key decisions in product planning and development.
2. Discuss the importance of new product development and its benefits.
3. Classify products into consumer and industrial/organizational groups.
4. Explain the concepts of product line and product mix.
5. Describe new product idea generation and screening.
6. Discuss concept testing and product development.
7. Explain product rollout-commercialization.
8. Discuss the role of packaging and marketing strategy in new product development.
9. Explain diffusion of innovations.
10. Discuss enhancing the success of new products.
11. Discuss branding.

13 weeks, about 26 hours in total. Yours will differ.

1. Week 1Unit 1: PRODUCT DECISIONS, PLANNING AND DEVELOPMENT

   • Unit 1: Product Decisions, Planning and Development · 2 hours

     Define the term 'product' and its various levels.. Classify different types of products based on their characteristics.. Explain the new product development process..

2. Week 2Unit 2 – CLASSIFYING CONSUMER PRODUCTS

   • Unit 2 – Classifying Consumer Products · 2 hours

     Define a product and classify it with examples.. Discuss the characteristics of consumer products.. Differentiate between convenience, shopping, specialty, and unsought products..

3. Week 3Unit 3 – CLASSIFYING ORGANIZATIONAL PRODUCTS

   • Unit 3 – Classifying Organizational Products · 2 hours

     Classify organizational products based on their characteristics and intended uses.. Discuss the seven categories of organizational products: installations, accessory equipment, raw materials, component parts, process materials, MRO supplies, and business services.. Provide examples of each category..

4. Week 4Unit 4 – PRODUCT LINE AND PRODUCT MIX

   • Unit 4 – Product Line and Product Mix · 2 hours

     Define 'product line' and explain product line length.. Explain 'product mix' and its dimensions.. Discuss the width, length, depth, and consistency of the product mix..

5. Week 5Unit 5: PRODUCT LIFE CYCLE AND NEW PRODUCT DEVELOPMENT

   • Unit 5: Product Life Cycle and New Product Development · 2 hours

     Explain the concept of a product life cycle.. Describe the stages in the product life cycle: introduction, growth, maturity, and decline.. Discuss the need for product modifications and new product development..

6. Week 6Unit 6: NEW PRODUCT IDEA GENERATION AND SCREENING

   • Unit 6: New Product Idea Generation and Screening · 2 hours

     Explain the idea generation phase in new product development.. Describe screening strategies adopted in new product development.. Discuss the sources of new product ideas..

7. Week 7Unit 7: CONCEPT TESTING AND PRODUCT DEVELOPMENT

   • Unit 7: Concept Testing and Product Development · 2 hours

     Explain the concept testing phase of new product development.. Describe the product development phase of new product development.. Discuss the issues involved in concept testing and product development..

8. Week 8Unit 8: NEW PRODUCT POSITIONING

   • Unit 8: New Product Positioning · 2 hours

     Explain product positioning and its importance.. Discuss perceptual mapping and its application.. Describe the bases for positioning and repositioning strategies..

9. Week 9Unit 9: PACKAGING AND MARKETING STRATEGY

   • Unit 9: Packaging and Marketing Strategy · 2 hours

     Understand the strategic importance of packaging in marketing.. Identify the functions of packaging.. Understand the process of packaging decisions and contemporary packaging issues..

10. Week 10Unit 10: ORGANIZING FOR PRODUCT MANAGEMENT

    • Unit 10: Organizing For Product Management · 2 hours

      Explain the concept of project management in product development.. Discuss the top five project management traits to master.. Analyze the place of project management in an organization..

11. Week 11Unit 11: LABELING

    • Unit 11: Labeling · 2 hours

      Understand the meaning of labeling and its importance.. Identify the types of labels and their functions.. Discuss the advantages and significance of labeling in marketing..

12. Week 12Unit 12: PRE-TEST MARKET MODELS

    • Unit 12: Pre-Test Market Models · 2 hours

      Explain the factors that prompt pre-test market evaluations.. Describe measurement procedures and models for estimating sales potential before test marketing.. Understand the objectives and structure of ASSESSOR..

13. Week 13Unit 13: DIFFUSION OF INNOVATIONS

    • Unit 13: Diffusion of Innovations · 2 hours

      Understand the concept of diffusion and innovation.. Demonstrate the scope and application of diffusion in an economy.. Explain why certain innovations spread more quickly than others and why some fail..