Marketing For Cooperatives
- Management Sciences
- 400 level
- 2 credit units
- 104 pages
- 13 units
This course provides an in-depth understanding of marketing principles and their application within cooperative societies. It explores the concept of marketing, its functions, and the various areas of cooperative marketing, with a special focus on members' products. The course also covers pricing policies, transportation methods, and the challenges faced by cooperative marketing organizations. It aims to equip students with the knowledge and skills necessary to effectively manage and promote cooperative ventures.
About this course
- Difficulty
- Intermediate
- Study hours
- 208 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of MKT411, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
MKT411 · UNIT 2: MARKETING FUNCTIONS: EXCHANGE AND PHYSICAL FUNCTIONS
Marketing functions are activities within the marketing functional areas that are to be performed in order to deliver effective value offering. These functions are divided into three: The exchange functions, physical function and facilities functions.
What you should be able to do
- Explain the core concepts and functions of marketing.
- Apply marketing principles to cooperative societies.
- Analyze the marketing of agricultural and non-agricultural products.
- Evaluate different pricing policies and their impact.
- Assess the role of transportation in marketing.
- Identify the challenges faced by cooperative marketing organizations.
What it prepares you for
- Cooperative Manager
- Marketing Manager
- Sales Representative
- Agricultural Extension Officer
- Business Development Officer
- Agriculture
- Retail
- Finance
- Transportation
- Manufacturing
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3: Pricing Policies
Unit 1: Pricing Policies
This unit requires a deep understanding of economic principles and the ability to apply them to real-world scenarios, which can be challenging for students without a strong background in economics.
- Module 3: Pricing Policies
Unit 2: Transportation
This unit requires understanding of logistics and supply chain management principles, as well as the ability to evaluate different transportation options based on cost, speed, and reliability.
A suggested way through it
13 weeks, about 60 hours in total. Yours will differ.
- Week 1Module 1: Concept of Marketing and Marketing Functions
Unit 1: Concept of Marketing and Marketing Functions · 4 hours
Define marketing and its basic concepts. Discuss the importance of marketing in various contexts. Analyze the role of marketing in cooperative societies.
- Week 2Module 1: Concept of Marketing and Marketing Functions
Unit 2: Marketing Functions: Exchange and Physical Functions · 4 hours
Explain the buying, assembling, and selling functions. Discuss the storage, transportation, and processing functions. Analyze the physical functions of marketing.
- Week 3Module 1: Concept of Marketing and Marketing Functions
Unit 3: Facilitating Functions of Marketing · 4 hours
Define standardization and grading in marketing. Explain risk bearing as a marketing function. Discuss the importance of marketing intelligence.
- Week 4Module 1: Concept of Marketing and Marketing Functions
Unit 4: Various Areas of Cooperative Marketing with Special Reference to Members' Products · 4 hours
Discuss the types of cooperative societies based on organizational structure. Explain the various areas of cooperative marketing. Analyze the role of cooperative marketing in promoting members' products.
- Week 5Module 1: Concept of Marketing and Marketing Functions
Unit 5: Cooperative Organizations · 4 hours
Explain the meaning and origin of cooperative societies. Discuss the characteristics and principles of the cooperative movement. Analyze the organization and management of cooperative societies.
- Week 6Module 2: Roles and Problems of Agricultural
Unit 1: Roles and Problems of Agriculture · 4 hours
Explain the meaning of agriculture and its relationship to marketing. Discuss the roles of agriculture in national development. Identify and explain the problems of agriculture.
- Week 7Module 2: Roles and Problems of Agricultural
Unit 2: Marketing of Agricultural Products · 4 hours
Explain agricultural marketing. Discuss the basic features of agricultural products. Analyze the various channels of distribution for agricultural products.
- Week 8Module 2: Roles and Problems of Agricultural
Unit 3: Marketing Board and Product Distribution · 4 hours
Explain what a marketing board is. Discuss the objectives and importance of marketing boards. Analyze the challenges faced by marketing boards.
- Week 9Module 2: Roles and Problems of Agricultural
Unit 4: Marketing of Non-Agricultural Products · 4 hours
Identify generic marketing strategies for non-agricultural products. Explain specific marketing strategies for non-agricultural products. Discuss the basis of segmentation for non-agricultural products.
- Week 10Module 2: Roles and Problems of Agricultural
Unit 5: Pricing of Agricultural Cooperative Products · 4 hours
Explain the meaning and importance of pricing. Discuss the objectives of pricing. Analyze the factors affecting pricing decisions.
- Week 11Module 3: Pricing Policies
Unit 1: Pricing Policies · 4 hours
Explain what pricing policies are. Discuss the various types of pricing policies. Analyze cooperative societies' pricing policies.
- Week 12Module 3: Pricing Policies
Unit 2: Transportation · 4 hours
Explain what transportation is. Discuss the importance of transportation. Analyze the factors affecting transportation cost and pricing.
- Week 13Module 3: Pricing Policies
Unit 3: Method of Mode Selection · 4 hours
Identify the various modes of transportation. Explain the features of each mode. Discuss the factors that affect the choice of a mode.
Unit 4: Calculating Members' Bonus · 4 hours
Explain what is cooperative surplus. Understand the law and regulation guiding the distribution of cooperative surplus. Explain how cooperative surplus are distributed.
Unit 5: Problems of Co-operative Marketing · 4 hours
Discuss the needs for cooperative marketing. Explain the benefits of cooperative societies. Analyze the problems of cooperative societies.
Preparing for the exam
- Review all study units and focus on key concepts and definitions.
- Practice answering past examination questions to get familiar with the exam format.
- Create summaries of each module to consolidate your understanding.
- Pay close attention to the case studies and examples provided in the course material.
- Form study groups with other students to discuss and clarify difficult topics.
- Allocate sufficient time for revision and ensure you understand the core principles of cooperative marketing.
Questions students ask about this course
What is MKT411 about?
This course provides an in-depth understanding of marketing principles and their application within cooperative societies. It explores the concept of marketing, its functions, and the various areas of cooperative marketing, with a special focus on members' products. The course also covers pricing policies, transportation methods, and the challenges faced by cooperative marketing organizations. It aims to equip students with the knowledge and skills necessary to effectively manage and promote cooperative ventures.
How many units does MKT411 have?
MKT411, Marketing For Cooperatives, has 13 units across 3 modules, over 104 pages of course material. You can read it one unit at a time.
How many credit units is MKT411?
MKT411 carries 2 credit units, at 400 level in Management Sciences.
Is MKT411 hard?
MKT411 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work.
How long does MKT411 take to study?
About 208 hours of study, spread across its 13 units.
How is MKT411 assessed?
MKT411 is assessed by Assignments, Tutor Marked Assignments and Final Examination.
What can I do with MKT411?
Cooperative Manager, Marketing Manager, Sales Representative, Agricultural Extension Officer and Business Development Officer.