Events Management
- Management Sciences
- 300 level
- 2 credit units
- 79 pages
- 4 units
This course introduces the principles and practices of event management. It explores various types of events, from religious and social gatherings to political, business, and international events. The course covers key aspects such as event planning, coordination, budgeting, and risk management. Students will learn about the five C's of event management, the importance of SWOT analysis, and the roles of key decision-makers. Emphasis is placed on establishing policies, procedures, and effective record-keeping systems for successful event execution.
About this course
- Difficulty
- Intermediate
- Study hours
- 120 hours
- Maths
- Basic
- Content
- Theoretical, practical, case study
- Practical work
- Yes
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of MKT309, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
MKT309 · Unit 1: Introduction to Event Management
They include any function/gathering initiated and organised by a political organization or candidate exclusively to advance and promote political purposes. These are gatherings at which people of similar political beliefs assemble to listen to speakers or express their support, raise morale. Example: Political rallies, political padayatras etc.
What you should be able to do
- Understand the principles of event management
- Plan and coordinate various types of events
- Develop and manage event budgets
- Apply risk management strategies to events
- Utilize public relations techniques for event promotion
- Evaluate event success
What it prepares you for
- Event Planner
- Event Coordinator
- Event Manager
- Public Relations Specialist
- Venue Manager
- Hospitality
- Tourism
- Entertainment
- Sports
- Corporate
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3:
Unit 3: Conduct of an Event
Understanding the nuances of effective communication strategies and adapting them to different event scenarios requires practical experience and critical thinking.
- Module 4:
Unit 4:
Developing a comprehensive public relations strategy involves analyzing complex situations, understanding diverse publics, and formulating effective communication tactics.
A suggested way through it
13 weeks, about 42 hours in total. Yours will differ.
- Week 1Module 1:
Unit 1: Introduction to Event Management · 3 hours
Understand the definition and characteristics of events.. Identify different types of events and their unique features.. Explore the scope and categories of events.. Discuss the meaning and definition of event management..
- Week 2Module 1:
Unit 2: · 3 hours
Learn about the five C's of Event Management: Conceptualizing, Costing, Canvassing, Customizing, Carrying Out, Culmination and Control.. Understand the importance and need for event management.. Analyze events using SWOT analysis.. Identify key decision-makers in event management..
- Week 3Module 1:
Unit 3: · 3 hours
Discuss the importance of managing technical staff.. Learn how to recruit, train, and control technical staff.. Understand the importance of communication, emergencies, and safety training.. Explore the process of establishing event management policies and procedures..
Unit 4: · 3 hours
Learn the procedures to be followed in conducting events.. Understand the importance of identifying objectives and planning events.. Explore service requirements and tapping skilled employees.. Discuss the importance of risk analysis and crisis management..
- Week 4Module 1:
Unit 5: · 3 hours
Understand the benefits of a record-keeping system.. Learn about electronic and manual record-keeping methods.. Explore the steps to develop a record-keeping system: preliminary investigation, business activity analysis, and strategy identification..
- Week 5Module 2:
Unit 1: · 3 hours
Understand the components of an event management plan.. Explore the principles for holding an event, including clarity of purpose, focus, communication, connectivity, facilitation, promotion, confidence, people management, documentation, evaluation, customer convenience, acknowledgement, commitment, technology integration, continuous learning, optimum utilization of resources, and maximum care..
- Week 6Module 2:
Unit 2: · 3 hours
Learn about venue suitability and creating accessible events.. Understand preliminary event rating and risk management.. Explore emergency management and the importance of permits and licenses..
- Week 7Module 2:
Unit 3: Conduct of an Event · 3 hours
Understand the importance of analyzing the overall primary goal and selecting a planning committee.. Learn how to create a master plan, budget, and timeline.. Explore the steps to organize an event: objective, consultation, planning, resources, branding, marketing, checklist, delivery, communication, feedback, profile, and evaluation..
- Week 8Module 3:
Unit 3: · 3 hours
Learn about assigning responsibilities to various people involved in conducting an event.. Understand the importance of multichannel communication in events.. Explore the budget of an event and event budgeting rules.. Learn about computer-aided event management and its advantages..
- Week 9Module 3:
Unit 3: · 3 hours
Understand the different styles of organizing tables.. Explore the roles and responsibilities of event managers.. Learn about the checklist of an event and its advantages..
- Week 10Module 3:
Unit 4: · 3 hours
Understand the meaning and definition of public relations.. Explore the nature and importance of public relations.. Learn about the limitations of public relations.. Identify various types of media used in public relations..
- Week 11Module 4:
Unit 4: · 3 hours
Learn about public relations strategy and media management.. Understand the process of brainstorming.. Explore the importance of writing for public relations..
- Week 12Module 4:
Unit 5: · 3 hours
Understand the meaning and definition of corporate events.. Explore popular types of corporate events: seminars, trade shows, executive retreats, sports events, appreciation events, milestones, team building, product launch, board meetings..
- Week 13Module 4:
Unit 5: · 3 hours
Learn about the arrangements made for various corporate events.. Understand the planning of corporate events.. Explore the job responsibilities of a corporate events organizer.. Learn about budgeting of an event and security plans..
Preparing for the exam
- Create a detailed study schedule allocating specific time slots for each module and unit.
- Focus on understanding the five C's of event management and their practical applications.
- Practice SWOT analysis for different event scenarios to identify strengths, weaknesses, opportunities, and threats.
- Review key decision-makers in event management and their roles.
- Familiarize yourself with event management policies, procedures, and record-keeping systems.
- Study the principles of event management and their importance in planning and conducting successful events.
- Understand the different types of media used in public relations and their advantages and disadvantages.
- Prepare for essay questions by creating outlines and practicing writing concise and well-structured answers.
- Review all tutor-marked assignments (TMAs) and address any areas where you struggled.
- Allocate sufficient time for revision and practice answering past exam questions.
Questions students ask about this course
What is MKT309 about?
This course introduces the principles and practices of event management. It explores various types of events, from religious and social gatherings to political, business, and international events. The course covers key aspects such as event planning, coordination, budgeting, and risk management. Students will learn about the five C's of event management, the importance of SWOT analysis, and the roles of key decision-makers. Emphasis is placed on establishing policies, procedures, and effective record-keeping systems for successful event execution.
How many units does MKT309 have?
MKT309, Events Management, has 4 units across 1 module, over 79 pages of course material. You can read it one unit at a time.
How many credit units is MKT309?
MKT309 carries 2 credit units, at 300 level in Management Sciences.
Is MKT309 hard?
MKT309 is rated intermediate level, with basic mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.
How long does MKT309 take to study?
About 120 hours of study, spread across its 4 units.
How is MKT309 assessed?
MKT309 is assessed by assignments, tutor marked assessments and final examination.
What can I do with MKT309?
Event Planner, Event Coordinator, Event Manager, Public Relations Specialist and Venue Manager.