Agricultural Marketing

1. Define key marketing concepts and their application to agriculture
2. Analyze the roles of farmers and middlemen in agricultural marketing
3. Evaluate different modes of distribution and their effectiveness
4. Develop pricing and promotion strategies for agricultural products
5. Assess the efficiency and effectiveness of agricultural marketing systems

13 weeks, about 47 hours in total. Yours will differ.

1. Week 1Module 1: Introduction to the Context of Marketing and Agricultural Marketing

   • Unit 1: Introduction to Agriculture and Marketing · 2 hours

     Read the introduction to agriculture and marketing.. Define agriculture and marketing.. Explain the link between agriculture and marketing..

   • Unit 2: Marketing and Agricultural Marketing · 2 hours

     Define market and marketing.. Explain the importance of efficient marketing.. Describe the marketing functions..

2. Week 2Module 1: Introduction to the Context of Marketing and Agricultural Marketing

   • Unit 3: Evolution and Concepts of Marketing · 3 hours

     Explain the evolution of marketing.. Describe the basic concepts underlying marketing.. Discuss the marketing concept..

3. Week 3Module 1: Introduction to the Context of Marketing and Agricultural Marketing

   • Unit 4: Meaning and Definitions of Marketing · 2 hours

     Define market.. Explain the conditions for a market to exist.. Discuss the importance of markets..

   • Unit 5: Types of Markets · 2 hours

     Categorize agricultural markets.. Explain the features of perfect and imperfect markets.. Describe retail and wholesale markets..

4. Week 4Module 1: Introduction to the Context of Marketing and Agricultural Marketing

   • Unit 6: Morphology of Markets · 3 hours

     Identify the various forms of agricultural markets.. Explain the features of each form.. Describe how these forms operate..

5. Week 5Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

   • Unit 7: Modes of Distribution in Agricultural Marketing · 3 hours

     Define distribution and transportation.. Explain the functions of middlemen.. Describe the classes of middlemen..

6. Week 6Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

   • Unit 8: Roles of Farmers in Agricultural Marketing · 3 hours

     Explain who a farmer is.. Describe the meaning of farming.. Discuss the roles of farmers in agricultural marketing..

7. Week 7Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

   • Unit 9: Roles of Middlemen in Agricultural Marketing Activities · 3 hours

     Explain who a middleman is.. State the types of middlemen.. Describe the importance of middlemen in marketing..

8. Week 8Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

   • Unit 10: Production, Distribution and Marketing of Agricultural Crops in Nigeria · 3 hours

     Explain the distribution of root crops, cereals, and pulses.. Describe the distribution of tree crops and oil seeds.. Discuss industrial crops..

9. Week 9Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

   • Unit 11: Prospects and Problems of Agriculture in Nigeria · 3 hours

     Discuss the importance of agriculture.. Explain the problems of agricultural development.. Analyze the causes of these problems..

10. Week 10Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

    • Unit 12: Problems and Past Efforts at Solving the Problems of the Nigerian Agricultural Sector · 3 hours

      Identify the problems facing the Nigerian agricultural sector.. Describe efforts at solving these problems.. Discuss programs and projects to develop the agricultural sector..

11. Week 11Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

    • Unit 13: Major Problems Confronting Agricultural Marketing in Nigeria · 3 hours

      Identify the major problems confronting agricultural marketing in Nigeria.. Suggest ways of improving agricultural marketing..

12. Week 12Module 3: The Context of Standardization, Strategies and Pricing Policies of Agricultural Marking in Nigeria

    • Unit 14: Standardization of Agricultural Marketing · 3 hours

      Define standardization.. Explain the importance of standardization.. Identify standardization institutions..

    • Unit 15: Problems of Standardization · 3 hours

      Identify the problems in standardization.. Suggest possible solutions to these problems..

13. Week 13Module 3: The Context of Standardization, Strategies and Pricing Policies of Agricultural Marking in Nigeria

    • Unit 16: Planning of Agricultural Marketing · 3 hours

      Define planning.. Explain the components of a business plan.. Describe how a business plan can guide management..

    • Unit 17: Promotion Policies and Strategies of Agricultural Marketing · 3 hours

      Define price.. Explain pricing objectives and policies.. Describe pricing strategies..