This course introduces the principles and practices of customer relationship management (CRM). It explores the concepts, evolution, and elements of CRM, emphasizing customer loyalty and retention strategies. Students will learn about CRM technology components, planning processes, and implementation. The course also covers customer behavior, the role of CRM managers, and the importance of customer satisfaction in building strong customer relationships.
Take a practice test or generate AI study notes to help you excel in this course.
Everything you need to know about this course
Key areas covered in this course
No specific requirements needed
This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.
How your progress will be evaluated (3 methods)
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Explore the career paths this course opens up for you
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Real-world sectors where you can apply your knowledge
Expert tips to help you succeed in this course
Review all tutor-marked assignments and their solutions.
Create a detailed outline of each module's key concepts.
Practice applying CRM strategies to real-world case studies.
Focus on understanding the different stages of the customer lifecycle.
Prepare examples of successful and unsuccessful CRM implementations.