Retail Management

1. Describe marketing channels and institutions.
2. Explain the meaning and functions of retailing.
3. Identify and classify different types of retail outlets.
4. Design appropriate retail management strategies.
5. Conduct retail auditing.
6. Discuss the changing nature of retailing and future trends.
7. Apply strategic planning for retailing.

13 weeks, about 32 hours in total. Yours will differ.

1. Week 1Module 1: Background Issues on Retailing

   • Unit 1: Marketing Channels and Institutions · 2 hours

     Understand the primary and secondary distribution functions.. Explain the utilities that distribution functions create.. Identify and describe the different marketing channels in use..

2. Week 2Module 1: Background Issues on Retailing

   • Unit 2: The Theory of Conflict, Control and Cooperation in Channels of Distribution · 2 hours

     Explain the underlying principles of the theory of conflict, control, and cooperation in channels of distribution.. Discuss the concepts of power, control, and cooperation in marketing channels.. Identify and discuss conflict areas in marketing channels..

3. Week 3Module 1: Background Issues on Retailing

   • Unit 3: Value, Role and Functions of Retailing · 2 hours

     Explain why marketing intermediaries are used in getting products to consumers.. List and discuss the functions of middlemen.. Describe the roles of retailing and discuss the functions of retailing..

4. Week 4Module 1: Background Issues on Retailing

   • Unit 4: Types of Retail Outlets · 2 hours

     Discuss store retailers and non-store retailers.. Describe the major bases for classifying retail outlets.. List and explain the different types of retail outlets based on service, product line, price, control, and store cluster..

5. Week 5Module 1: Background Issues on Retailing

   • Unit 5: Wholesaling · 2 hours

     Describe the nature of wholesaling and major types of wholesaling intermediaries.. Discuss the strategic problems faced by wholesalers.. Discuss current trends that will affect the future of wholesaling..

6. Week 6Module 2: Issues in Retail Management

   • Unit 1: Retail Management Decisions · 2 hours

     Explain the reasons retailers are rethinking their marketing strategies.. Discuss the areas of retailer marketing decision including target market, product assortment, pricing, store atmosphere, and location..

7. Week 7Module 2: Issues in Retail Management

   • Unit 2: Non-Store Retailing · 2 hours

     List the three major categories of non-store retailing.. Explain the features, benefits, and challenges of direct selling, direct marketing, and automatic vending.. Discuss the trends fueling the growth of direct marketing..

8. Week 8Module 2: Issues in Retail Management

   • Unit 3: Retail Strategy · 2 hours

     Define concepts and terms pertaining to retail strategy.. Highlight the importance of developing and applying retail strategy.. Explain the factors and issues in retail operations and performance..

9. Week 9Module 2: Issues in Retail Management

   • Unit 4: Retail Management Strategy · 2 hours

     Discuss retail management strategies.. Explain the three aspects of a value-oriented retail strategy.. Discuss the pitfalls to avoid in planning a value-oriented retail strategy..

10. Week 10Module 2: Issues in Retail Management

    • Unit 5: Retail Pricing · 2 hours

      Discuss retail mark-up and its components.. List the elements of traditional accounting costs in retail business.. Explain changes in retail business that impact on retail costs..

    • Unit 6: Factors affecting Retail Pricing Decisions · 2 hours

      Describe pricing procedures.. Discuss mark-up pricing and cost-price relationship.. Define a just price and apply pricing cost-aid model..

11. Week 11Module 3: Strategic Issues in Retail Management

    • Unit 1: The Changing Nature of Retailing · 2 hours

      Discuss the new retailing trend.. Describe the traditional retailing business outlook.. Explain the change factors affecting the retail industry..

12. Week 12Module 3: Strategic Issues in Retail Management

    • Unit 2: Direct Marketing · 2 hours

      Define the term direct marketing and explain the forces that give rise to direct marketing.. List the differences between direct marketing and other marketing activities.. Discuss the benefits and the dark side of direct marketing..

    • Unit 3: Retail Auditing · 2 hours

      Define retail audit and discuss the categories of managers that benefit from it.. List the items that will normally go on a retail audit checklist.. Explain the misconceptions of retail audit and its importance..

13. Week 13Module 3: Strategic Issues in Retail Management

    • Unit 4: Future Changes in Retailing · 2 hours

      Discuss the key pressures on retailers in the marketplace.. Describe the key aspects retailers need to know about the changing face of retailing.. Apply strategic planning principles to adapt to future changes..

    • Unit 5: Strategic Planning for Retailing · 2 hours

      Explain the role of strategic planning in retailing and discuss its key components.. Explain the wheel of retailing theory and its relevance to strategic planning.. Apply strategic planning to ensure long-term success in the retail industry..