Business Policy

1. Understand the principles of business policy and strategic management.
2. Analyze the external and internal environments of an organization.
3. Formulate and evaluate strategic alternatives.
4. Apply strategic decision-making frameworks.
5. Assess organizational capabilities and resources.
6. Develop effective implementation plans.

13 weeks, about 28 hours in total. Yours will differ.

1. Week 1Module 1: Business Policy

   • Unit 1: Business Policy – An Overview · 2 hours

     Read the introduction to understand the contemporary meaning of business.. Study the definitions of business, policy, and business policy.. Understand the development process of the course.. Familiarize yourself with the objectives of the course..

2. Week 2Module 1: Business Policy

   • Unit 2: Evolution of Business Policy and Its Prospects · 2 hours

     Study the evolution of business policy through ad-hoc policy-making, planned policy formulation, and the strategy paradigm.. Understand the emerging comprehensive approach to managing discontinuous change.. Predict the future of business policy with regard to managerial practices..

3. Week 3Module 1: Business Policy

   • Unit 3: Business Policy and Its Importance in Organisations · 2 hours

     Examine the major sources of business policies: originated, appealed, implied, and externally-imposed.. Understand the top-to-bottom, functional, and bottom-to-top approaches to policy formulation.. Study the characteristics and qualities of good business policies..

4. Week 4Module 1: Business Policy

   • Unit 4: Policy Formulation as a Skill · 2 hours

     Learn about types of policies: personnel, capital, objectives, means, and specific organizational areas.. Understand the reasons for formulating policies and the art of policy formulation.. Study the policy-making process and the roles of employees in policy formulation..

5. Week 5Module 1: Business Policy

   • Unit 5: Policy and Other Related Terms · 2 hours

     Examine the relationships between policy and vision, mission, objective, strategy, and procedure.. Understand how policies are subdivided and stated in terms of procedures and rules.. Reflect on the interface of policy with the vision, mission, and objectives of the organization..

6. Week 6Module 1: Business Policy

   • Unit 6: Organisational Policy and Business Policy in Different Organisations · 2 hours

     Describe organizational policy and its nature.. Discuss the purposes of organizational policy.. Explain business policy in different organizations.. Highlight functions of policy in management and recent developments in organizational policy making..

7. Week 7Module 1: Business Policy

   • Unit 7: Functions of Business Policy and Recent Developments in Policy Making · 2 hours

     Discuss the different functions of business policy in management.. Examine recent developments in organizational policy making.. Explain the uses of policies for management effectiveness..

8. Week 8Module 2: Strategy and Management of Organisational Strategy

   • Unit 1: Strategy and Strategic Management- An Overview · 2 hours

     Study the historical development of strategic management.. Understand the concept of strategy and strategic management.. Explain the scope of strategy and strategic management.. List the phases of strategic management..

9. Week 9Module 2: Strategy and Management of Organisational Strategy

   • Unit 2: Strategic Management Process and the Strategists · 2 hours

     Discuss the strategic management process and its phases.. Draw the strategy model.. Describe strategists and explain their different roles.. Understand the criteria for assessing strategic alternatives..

10. Week 10Module 2: Strategy and Management of Organisational Strategy

    • Unit 3: Strategic Decision Making and Theories of Strategic Management · 2 hours

      Explain strategic decision-making.. Discuss issues in strategic decision-making.. Enumerate and discuss theories and the various schools of thought on strategic formation..

11. Week 11Module 2: Strategy and Management of Organisational Strategy

    • Unit 4: Levels of Strategy · 2 hours

      Understand the different phases of strategic management and their relationships with different levels of strategy.. Define, explain, and discuss corporate level strategy.. Define, explain, and discuss business level strategy.. Define, explain, and discuss functional level strategy.. Define, explain, and discuss operational level strategy..

12. Week 12Module 2: Strategy and Management of Organisational Strategy

    • Unit 5: Generic Strategies · 2 hours

      Explain cost leadership strategy.. Explain differentiation strategy.. Explain focus strategy.. Explain grand strategies (master business strategies)..

    • Unit 6: Grand Strategies · 1 hour

      Discuss determinants of success of strategies in organizations..

13. Week 13Module 2: Strategy and Management of Organisational Strategy

    • Unit 7: Strategic Management in Generic Types of Industry Environment, and Competitive Situations · 3 hours

      State and explain strategies for competing in young, emerging, and growing industries.. State and explain different strategies for competing in the international environment.. State and explain different appropriate strategies for industry leaders.. Discuss, explain, and state competitive strategies for runner-up firms.. Discuss, explain, and state competitive strategies for weak operators..