Intertional Advertising and Production

1. Understand the nature and scope of international advertising and propaganda
2. Analyze the ethical and social responsibility issues in international advertising
3. Evaluate the effectiveness of different advertising and promotional strategies
4. Apply the principles of advertising and propaganda to real-world scenarios
5. Develop critical thinking skills in analyzing advertising messages

13 weeks, about 70 hours in total. Yours will differ.

1. Week 1Module 1: The Concept of International Advertising

   • Unit 1: Nature of Global Advertising · 3 hours

     Read the introduction to global advertising.. Define global advertising and identify its key features.. Discuss the historical development of global advertising.. Analyze the nature of global advertising and its impact on international markets..

   • Unit 2: Importance of International Advertising · 3 hours

     Explain the importance of global advertising in promoting sales and introducing new products.. Discuss how advertising creates a good public image and supports mass production.. Analyze the role of advertising in research and development, education, and supporting the press..

2. Week 2Module 1: The Concept of International Advertising

   • Unit 3: Roles and Relevance of International Advertising and Promotion · 4 hours

     Explain the role of advertising and promotion in the marketing mix.. Discuss the relevance of advertising and promotion in the global society.. Analyze how advertising encourages purchasing and reflects cultural trends.. Examine the role of advertising in promoting economic growth and improving the standard of living..

   • Unit 4: Advertising: A Tool for Social Engineering in a Globalised World · 3 hours

     Define social engineering and its historical development.. Discuss the role of advertising in social engineering.. Analyze how advertising influences popular attitudes and social behaviors on a large scale..

3. Week 3Module 1: The Concept of International Advertising

   • Unit 5: Barriers to International Advertising and Campaigns · 4 hours

     Identify the barriers to international advertising and campaigns.. Discuss market differences and consumer differences.. Analyze the impact of cultural differences and communication syntax on advertising effectiveness..

   • Unit 6: Overcoming the Challenges Facing International advertising · 3 hours

     Discuss strategies for overcoming the challenges facing international advertising.. Analyze the importance of language and culture in international advertising.. Examine the role of message modifications in avoiding cultural values..

4. Week 4Module 2: Propaganda: Nature and Application

   • Unit 1: Propaganda: a coin of two faces · 4 hours

     Define propaganda and discuss its dual nature.. Analyze the advantages and disadvantages of propaganda.. Examine the role of propaganda in influencing attitudes and behaviors..

   • Unit 2: Origin of propaganda · 3 hours

     Explain the origin of propaganda and its evolution from religious to political contexts.. Discuss the negative connotations associated with propaganda.. Analyze the use of propaganda by political demagogues..

5. Week 5Module 2: Propaganda: Nature and Application

   • Unit 3: Principles and characteristics of propaganda · 4 hours

     Discuss the principles and characteristics of propaganda.. Analyze how propaganda attacks the group through individuality.. Examine the role of manipulation in propaganda..

   • Unit 4: Functions and usages of propaganda · 3 hours

     Explain the functions and usages of propaganda.. Discuss how propaganda is used by governments, politicians, and pressure groups.. Analyze the role of propaganda in boosting sales and maintaining customer loyalty..

6. Week 6Module 2: Propaganda: Nature and Application

   • Unit 5: Criticism against propaganda · 4 hours

     Discuss the criticisms against propaganda.. Analyze the subtle methods through which propaganda works.. Examine the negative impacts of propaganda on independent thought and public cynicism..

   • Unit 6: Propaganda as a tool in international advertising and diplomacy · 3 hours

     Explain the relationship between propaganda, international advertising, and diplomacy.. Discuss the propaganda techniques used in international advertising.. Analyze the role of propaganda in winning support for a cause or policy..

7. Week 7Module 3: Local Versus Global Advertising

   • Unit 1: Concept of Domestic and Global Advertising · 4 hours

     Explain the concepts of domestic and global advertising.. Differentiate between rural, local, and regional advertising.. Analyze the role of domestic advertising in promoting local businesses..

8. Week 8Module 3: Local Versus Global Advertising

   • Unit 2: Problems Associated with Global Advertising · 4 hours

     Discuss the problems associated with global advertising.. Analyze the impact of cultural and economic imperialism on local advertising agencies.. Examine the situations where globalization of advertising is appropriate..

9. Week 9Module 3: Local Versus Global Advertising

   • Unit 3: Decision Areas in International Advertising · 4 hours

     Identify the decision areas in international advertising.. Discuss centralization, decentralization, and combination strategies.. Analyze the criteria for agency selection and the role of advertising research..

10. Week 10Module 3: Local Versus Global Advertising

    • Unit 4: Promotional Mix Elements in International Advertising · 4 hours

      Explain the promotional mix elements in international advertising.. Discuss the role of sales promotion, personal selling, and public relations.. Analyze the use of publicity and lobbying in international advertising..

11. Week 11Module 4: Ethical and Social Responsibility in International Advertising and Propaganda

    • Unit 1: The Advertising Dimension of Adjusting Propaganda to Positive Uses · 4 hours

      Discuss the advertising dimension of adjusting propaganda to positive uses.. Analyze advertising criticism and the positive usage of propaganda.. Examine the role of perception management in advertising..

12. Week 12Module 4: Ethical and Social Responsibility in International Advertising and Propaganda

    • Unit 2: Economic Effects of Advertising in a Free Economy · 4 hours

      Explain the economic effects of advertising in a free economy.. Discuss the positive effects of advertising on society, economy, and choice.. Analyze the economic impact of advertising in the United States..

13. Week 13Module 4: Ethical and Social Responsibility in International Advertising and Propaganda

    • Unit 3: Beyond Economic Gains: Using Advertising and Propaganda to Improve Human Dignity · 5 hours

      Discuss how advertising and propaganda can improve human dignity.. Analyze the role of advertising in personal lifestyle and business engagement.. Examine the use of corporate advertising and company advertising techniques..