Economics & Social Issues in Advert & PR

1. Discuss the scope, structure, and operations of advertising and public relations.
2. Explain the laws and ethics governing advertising and public relations in Nigeria, the US, and Britain.
3. Analyze the self-regulatory activities of professional associations in advertising and public relations.
4. Apply the concept of social responsibility to advertising and public relations practices.
5. Evaluate the concept of truth and morality in relation to advertising and public relations.
6. Conceptualize consumerism and its operations in Nigeria.

13 weeks, about 30 hours in total. Yours will differ.

1. Week 1Module 1: Advertising as an Institution

   • Unit 1: Origin, Development and Definition of Advertising · 2 hours

     Read Unit 1: Origin, Development and Definition of Advertising.. Trace the historical roots of advertising and its evolution in Nigeria.. Understand the factors influencing advertising's growth.. Define advertising and differentiate it from other promotional activities..

2. Week 2Module 1: Advertising as an Institution

   • Unit 2: Classification and Roles of Advertising · 2 hours

     Read Unit 2: Classification and Roles of Advertising.. Classify advertising based on target audience, geography, and demand.. Identify different types of advertising, including standard, public service, and corrective advertising.. Analyze the economic and social roles of advertising..

3. Week 3Module 1: Advertising as an Institution

   • Unit 3: Organisation of Advertising · 2 hours

     Read Unit 3: Organisation of Advertising.. Examine the roles of the advertiser, advertising agency, and media.. Understand the functions of creative service, client service, and media service groups within an advertising agency.. Explore the impact of media developments on advertising practices..

4. Week 4Module 1: Advertising as an Institution

   • Unit 4: The Economics of Advertising · 2 hours

     Read Unit 4: The Economics of Advertising.. Analyze how advertising agencies generate revenue through commissions and other sources.. Discuss the contribution of the advertising industry to the national economy.. Examine the impact of advertising costs on agency income..

5. Week 5Module 1: Advertising as an Institution

   • Unit 5: The Advertising Campaign · 2 hours

     Read Unit 5: The Advertising Campaign.. Identify the stages of an advertising campaign, from marketing strategy to evaluation.. Understand the role of advertising research in campaign development.. Explore different types of research, including formative, message, and tracking studies..

6. Week 6Module 2: Theory and Practice of Public Relations

   • Unit 1: History, Growth and Definition of Public Relations · 2 hours

     Read Unit 1: History, Growth and Definition of Public Relations.. Trace the evolution of public relations as a profession.. Discuss the growth of public relations in Nigeria.. Define public relations as a management function and its roles in management..

7. Week 7Module 2: Theory and Practice of Public Relations

   • Unit 2: Methods of Public Relations · 2 hours

     Read Unit 2: Methods of Public Relations.. Identify the media and tools used in public relations.. Discuss the benefits of press relations, photography, exhibitions, and film in public relations.. Explore the use of house journals and direct mails..

8. Week 8Module 2: Theory and Practice of Public Relations

   • Unit 3: The Public Relations Campaign · 2 hours

     Read Unit 3: The Public Relations Campaign.. Discuss the eight basic steps in running a public relations campaign.. Explain the essence of research in public relations campaigns.. Organize a typical public relations campaign..

9. Week 9Module 2: Theory and Practice of Public Relations

   • Unit 4: The Economics and Revenue System in Public Relations · 2 hours

     Read Unit 4: The Economics and Revenue System in Public Relations.. Explain how public relations firms earn their income.. Discuss the volume of public relations contributions to national income.. Analyze the fixed fee agreement, fixed fee with billing agreement, and consultancy models..

10. Week 10Module 2: Theory and Practice of Public Relations

    • Unit 5: Advertising, Public Relations and Marketing: An Interface · 2 hours

      Read Unit 5: Advertising, Public Relations and Marketing: An Interface.. Discuss the evolution of the marketing concept and define marketing.. Distinguish between the marketing mix and promotion mix.. Explain the roles of advertising in the marketing mix and product life cycle.. Discuss the relationship between image advertising and public relations..

11. Week 11Module 3: Laws and Ethics of Advertising and Public Relations

    • Unit 1: The Concept of Law and Ethics · 2 hours

      Read Unit 1: The Concept of Law and Ethics.. Discuss various ethical principles and a model for individual ethical decisions.. Relate the concept of ethics to the practice of advertising and public relations in Nigeria..

    • Unit 2: Statutory Controls of Advertising in Nigeria · 2 hours

      Read Unit 2: Statutory Control of Advertising in Nigeria.. Explain the history and operations of the Advertising Practitioners Council of Nigeria (APCON).. Discuss the regulatory and control functions of APCON.. Identify other laws concerned with the regulation of advertising in Nigeria..

12. Week 12Module 3: Laws and Ethics of Advertising and Public Relations

    • Unit 3: Law and Code of Conducts of Public Relations in Nigeria · 2 hours

      Read Unit 3: Law and Code of Conducts of Public Relations in Nigeria.. Explain the code of ethics for the practice of public relations in Nigeria.. Understand the conduct towards the practice of public relations, the public, employers, and colleagues..

    • Unit 4: Regulation of Advertising in the Developed Countries: A Case Study Of the United States · 2 hours

      Read Unit 4: Regulation of Advertising in the Developed Countries: A Case Study Of the United States.. Discuss both the government control and self-regulation of advertising in the United States.. Compare advertising regulation in the United States with that in Nigeria..

13. Week 13Module 3: Laws and Ethics of Advertising and Public Relations

    • Unit 5: Control of Public Relations in Developed Countries: The Example of Britain · 2 hours

      Read Unit 5: Control of Public Relations in Developed Countries: The Example of Britain.. Discuss the main provisions of the Institute of Public Relations (IPR) Code of Conduct in Britain.. Compare the operations of the IPR in Britain with the NIPR in Nigeria..