Media Management
- Social Sciences
- 400 level
- 3 credit units
- 144 pages
- 20 units
This course introduces students to the principles and skills of mass media organization management. It explores the general philosophy of management and management theories, focusing on their application within contemporary media organizations. Key areas include management functions, managerial skills, communication lines, conflict management, and ethical considerations. The course also covers legal and ethical issues pertinent to media organization management, preparing students for administrative roles in the evolving media landscape.
About this course
- Difficulty
- Intermediate
- Study hours
- 156 hours
- Maths
- None
- Content
- Theoretical
- Practical work
- No
- Assignments
- Tutor marked assignments
- Final examination
What you'll read
The real module and unit structure of MAC412, taken from the course material NOUN publishes.
- UNIT 1 MANAGEMENT THEORIES: MEANING AND RELEVANCE IN MEDIA ORGANISATION MANAGEMENTPage 18
- UNIT 2: CLASSICAL MANAGEMENT THEORIESPage 21
- UNIT 3: BEHAVIOURAL AND HUMAN RELATIONS MANAGEMENT THEORIESPage 26
- UNIT 4: SYSTEMS AND CONTINGENCY THEORIESPage 32
- UNIT 5 QUANTITATIVE MANAGEMENT AND TOTAL QUALITY MANAGEMENT (TQM)Page 36
One paragraph, so you can see how it reads
MAC412 · UNIT 2 FUNCTIONS AND CHARACTERISTICS OF MEDIA MANAGEMENT
The term “management” can be used as a concept, as a collective noun and as a group of people within an organisation. It could also be considered as a science, as an art, as an academic discipline (a course of study in institutions of higher learning), as a career, or as a profession.
What you should be able to do
- Apply management principles and theories to media organizations.
- Analyze media organization structures and their impact on operations.
- Implement effective communication strategies within media organizations.
- Manage conflicts and grievances in media workplaces.
- Evaluate ethical considerations in media management.
- Understand the legal and regulatory frameworks governing media operations.
What it prepares you for
- Media Manager
- News Editor
- Program Director
- Advertising Manager
- Public Relations Officer
- Newspapers
- Television Stations
- Radio Stations
- Advertising Agencies
- Public Relations Firms
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 2: Theoretical Perspectives to Media Management
Unit 5: Quantitative Management Theories and Total Quality Management (TQM)
Quantitative Management Theories require strong analytical skills and a deep understanding of statistical techniques, which can be challenging for students without a strong mathematical background.
- Module 4: Administration of Media Organisations
Unit 4: Managing Conflict in Media Organisations
Managing Conflict in Media Organizations requires understanding of diverse conflict resolution strategies and the ability to apply them effectively in real-world scenarios, which can be difficult without practical experience.
A suggested way through it
13 weeks, about 26 hours in total. Yours will differ.
- Week 1Module 1: Understanding the Concept of Management in Media Organisations
Unit 1: Meaning and Types of Media Management · 2 hours
Define management and its types.. Explain management in the media context.. Discuss the differences between conventional, systematic, and scientific management..
- Week 2Module 1: Understanding the Concept of Management in Media Organisations
Unit 2: Functions and Characteristics of Media Management · 2 hours
Identify and explain the five functions of management: planning, organizing, staffing, directing, and controlling.. Discuss the characteristics of media management, such as being purposive, time-oriented, and all-pervasive..
- Week 3Module 1: Understanding the Concept of Management in Media Organisations
Unit 3: Purpose of Media Management/Managerial Skills · 2 hours
Identify the purposes of media management, including profit-making and public service.. Explain the managerial skills needed in media organizations, such as strategic thinking, effective communication, and resilience..
- Week 4Module 1: Understanding the Concept of Management in Media Organisations
Unit 4: Qualities/Duties of a Media Manager · 2 hours
Identify the qualities of a media manager, including creativity, versatility, and integrity.. Discuss the duties of a media manager, such as decision-making, policy formation, and staff recruitment..
- Week 5Module 2: Theoretical Perspectives to Media Management
Unit 1: Management Theories: Meaning and Relevance in Media Organisation Management · 2 hours
Define theory and explain its relevance in media organization management.. Discuss how management theories help in managing reality and enhancing productivity..
- Week 6Module 2: Theoretical Perspectives to Media Management
Unit 2: Classical Management Theories · 2 hours
Discuss Fredrick Taylor's classical scientific management theory.. Explain Taylor's contributions, including performance standards and differential piece rate system..
- Week 7Module 2: Theoretical Perspectives to Media Management
Unit 3: Behavioural and Human Relations Management Theories · 2 hours
Discuss Behavioural Management Theories.. Explain Douglas McGregor's Theory X and Theory Y.. Discuss Abraham Maslow's Hierarchy of Needs..
- Week 8Module 2: Theoretical Perspectives to Media Management
Unit 4: Systems and Contingency Theories · 2 hours
Explain the basic assumptions of the systems theory.. Discuss the socio-technical systems theory..
- Week 9Module 2: Theoretical Perspectives to Media Management
Unit 5: Quantitative Management and Total Quality Management (TQM) · 2 hours
Discuss quantitative management theories.. Explain the concept of Total Quality Management (TQM)..
- Week 10Module 3: Media Organisation and its Environment
Unit 1: Meaning and Types of Media Organisation · 2 hours
Explain the meaning of organization in the media context.. Identify the various types of media organization, including sole proprietorships, partnerships, and incorporated organizations..
- Week 11Module 3: Media Organisation and its Environment
Unit 2: Nature and Features of Media Organisations · 2 hours
Explain the nature of media organizations, differentiating between formal and informal organizations.. Identify and explain the features of media organizations, such as having a purpose, division of labor, and good environmental relations..
- Week 12Module 3: Media Organisation and its Environment
Unit 3: Media Organisational Structures · 2 hours
Discuss media organizational structures.. Identify and explain the types of media organizational structures, such as mechanistic, adhocratic, and classical structures..
- Week 13Module 3: Media Organisation and its Environment
Unit 4: Departments in Media Organisations · 2 hours
Discuss the various departments in media organizations (print and electronic).. Explain the roles and responsibilities of personnel in each department..
Preparing for the exam
- Review key management theories from Modules 1 and 2, focusing on their practical applications in media settings.
- Create case studies based on real-world media scenarios and apply relevant management principles to solve them.
- Practice analyzing organizational structures and communication flowcharts to identify potential inefficiencies.
- Study ethical codes and legal frameworks to prepare for questions on media ethics and social responsibility.
- Focus on conflict management strategies and practice applying them to different workplace situations.
- Review all tutor-marked assignments (TMAs) and incorporate feedback into your study notes.
- Create concept maps linking Units 3-5 organizational structure concepts.
- Practice writing concise and effective communication strategies for various media scenarios from Units 1-2.
- Dedicate specific study sessions to ethics and legal frameworks from Units 3-4 weekly.
Questions students ask about this course
What is MAC412 about?
This course introduces students to the principles and skills of mass media organization management. It explores the general philosophy of management and management theories, focusing on their application within contemporary media organizations. Key areas include management functions, managerial skills, communication lines, conflict management, and ethical considerations. The course also covers legal and ethical issues pertinent to media organization management, preparing students for administrative roles in the evolving media landscape.
How many units does MAC412 have?
MAC412, Media Management, has 20 units across 5 modules, over 144 pages of course material. You can read it one unit at a time.
How many credit units is MAC412?
MAC412 carries 3 credit units, at 400 level in Social Sciences.
Is MAC412 hard?
MAC412 is rated intermediate level, with no mathematical content. It is mostly theoretical work.
How long does MAC412 take to study?
About 156 hours of study, spread across its 20 units.
How is MAC412 assessed?
MAC412 is assessed by assignments, tutor marked assignments and final examination.
What can I do with MAC412?
Media Manager, News Editor, Program Director, Advertising Manager and Public Relations Officer.