Development Communication & Broadcasting
- Social Sciences
- 300 level
- 3 credit units
- 244 pages
- 22 units
This course explores the role of communication in the development process, focusing on mass media, communication networks, multimedia, and indigenous approaches. It examines development issues such as environment, HIV/AIDS, agriculture, population, education, and child rights. Students will identify and evaluate communication types and models appropriate for various development sectors, gaining skills for development communication tasks.
About this course
- Difficulty
- Intermediate
- Study hours
- 120 hours
- Maths
- None
- Content
- Theoretical, case study, problem solving
- Practical work
- Yes
- Assignments
- Tutor Marked Assessments
- Final Examination
What you'll read
The real module and unit structure of MAC341, taken from the course material NOUN publishes.
- UNIT 1: ISSUES IN DEVELOPMENT AND COMMUNICATION FOR DEVELOPMENTPage 61
- UNIT 2 ROLES OF COMMUNICATION IN DEVELOPMENTPage 69
- UNIT 3: TEN KEY FACTS AND APPELLATIONS OF DEVELOPMENT COMMUNICATIONPage 80
- UNIT 4 UNDERSTANDING THE SCOPE AND USES OF DEVELOPMENT COMMUNICATIONPage 89
- UNIT 5: ADVOCACY JOURNALISMPage 100
- UNIT 1 THE USE OF INTERPERSONAL CHANNELS FOR DEVELOPMENT COMMUNICATIONPage 108
- UNIT 2 THE USE OF PRINT MEDIA FOR DEVELOPMENT COMMUNICATIONPage 117
- UNIT 3: THE USE OF RADIO FOR DEVELOPMENT COMMUNICATIONPage 132
- UNIT 4 THE USE OF TELEVISION AND VIDEO FOR DEVELOPMENT COMMUNICATIONPage 143
- UNIT 5 THE USE OF FOLK MEDIA FOR DEVELOPMENT COMMUNICATIONPage 152
- UNIT 6: THE USE OF NEW MEDIA TECHNOLOGIES FOR DEVELOPMENT COMMUNICATIONPage 162
- UNIT 7: COMMUNITY MEDIA IN DEVELOPMENT COMMUNICATIONPage 169
One paragraph, so you can see how it reads
MAC341 · UNIT 1 THE CONCEPTS OF COMMUNICATION, DEVELOPMENT AND DEVELOPMENT COMMUNICATION
This course guide has provided an overview of what to expect in the course of this study. It is hoped that you will find it very useful. Wishing you the very best in the course.
What you should be able to do
- Define key concepts in development communication.
- Explain the role of media in development processes.
- Apply communication theories to development challenges.
- Design effective communication strategies for social change.
- Evaluate the impact of communication interventions.
- Utilize various media channels for development purposes.
What it prepares you for
- Communication Specialist
- Development Officer
- Media Consultant
- Public Relations Manager
- Social Media Strategist
- Non-Governmental Organizations
- Government Agencies
- International Development
- Public Health
- Community Development
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 4: Theories and Models of Development Communication
Unit 3: ACADA Model of Development Communication
Understanding the nuances of the ACADA model requires grasping complex interrelationships between assessment, communication analysis, design, and action, demanding critical thinking and practical application.
- Module 4: Theories and Models of Development Communication
Unit 4: P-Process Model
The P-Process Model involves multiple iterative steps, requiring a comprehensive understanding of strategic communication planning and the ability to apply it effectively.
A suggested way through it
13 weeks, about 32 hours in total. Yours will differ.
- Week 1Module 1: Development Communication-Meaning and Paradigms
Unit 1: The Concepts of Communication, Development and Development Communication · 2 hours
Define communication, development, and national development.. Explain the communication process and its elements.. Discuss the relationship between communication and development..
- Week 2Module 1: Development Communication-Meaning and Paradigms
Unit 2: Paradigms of Development Communication · 2 hours
Explain the paradigm shift in communication and development.. List the elements of the modernisation paradigm.. Describe the shift in paradigms of development communication..
- Week 3Module 1: Development Communication-Meaning and Paradigms
Unit 3: Development Journalism · 2 hours
Define development journalism and its tenets.. List the attributes of development journalism.. Differentiate development journalism from conventional journalism..
- Week 4Module 1: Development Communication-Meaning and Paradigms
Unit 4: Participatory Development Communication · 2 hours
Define participatory development communication.. Identify the functions of a communication planner.. List the stages involved in participatory development communication..
- Week 5Module 1: Development Communication-Meaning and Paradigms
Unit 5: Community Development · 2 hours
Define community development and its resources.. List the components of community capacity building.. Discuss the process of community development..
- Week 6Module 2: Issues and Roles of Development Communication
Unit 1: Issues in Development and Communication for Development · 2 hours
Identify development issues and relate them to communication.. Discuss the role of communication in addressing environment, population growth, and poverty..
- Week 7Module 2: Issues and Roles of Development Communication
Unit 2: Roles of Communication in Development · 2 hours
Explain the roles of communication in development.. Discuss how communication improves planning, participation, and lifestyle changes..
- Week 8Module 2: Issues and Roles of Development Communication
Unit 3: Key Facts and Appellations of Development Communication · 2 hours
Describe the limit of the mass media in development communication efforts.. Enumerate and explain the appellations of development communication..
- Week 9Module 2: Issues and Roles of Development Communication
Unit 4: Understanding the Scope and Uses of Development Communication · 2 hours
Identify the two types of communication approaches.. Explain the uses of monologic and dialogic communication.. Enumerate the misconceptions about development communication..
- Week 10Module 2: Issues and Roles of Development Communication
Unit 5: Advocacy journalism · 2 hours
Explain what advocacy journalism is.. Enumerate the functions of advocacy journalism.. Highlight how to use the media for advocacy..
- Week 11Module 3: Media For Development Communication
Unit 1: The use of interpersonal channels for Development Communication · 2 hours
Identify interpersonal channels for development communication.. Describe the skills for engaging in interpersonal communication.. Highlight the benefits of flipcharts to development communication..
Unit 2: The use of Print Media for Development Communication · 2 hours
Identify the printed materials that are useful in development communication.. Enumerate the usefulness of newspapers, posters and leaflets and adult literacy/school books to development communication..
- Week 12Module 3: Media For Development Communication
Unit 3: The use of Radio for Development Communication · 2 hours
Enumerate the function that radio can perform in development.. Describe the approaches for using radio for development.. Outline the principle for radio scripting..
Unit 4: The use of Television and Video for Development Communication · 2 hours
Identify the television programme formats that can be used for development communication.. Describe the main uses of video for development communication..
- Week 13Module 3: Media For Development Communication
Unit 6: The Use of New Media Technologies for Development Communication · 2 hours
Identify the various components that make up the new media.. Enumerate the potentials of new media technologies for development.. Describe the criticism against the new media for development in Africa..
Unit 7: Community Media in Development Communication · 2 hours
Define community media and enumerate its characteristics.. Describe the role that community media can play in development..
Preparing for the exam
- Create detailed summaries of each unit, focusing on key terms and concepts.
- Develop case studies applying communication theories to real-world development scenarios.
- Practice analyzing communication strategies used in different development programs.
- Review all Tutor-Marked Assignments (TMAs) and their feedback to identify areas for improvement.
- Form study groups to discuss complex topics and share insights.
- Focus on understanding the strengths and weaknesses of different communication channels.
- Create concept maps linking communication theories to practical applications.
Questions students ask about this course
What is MAC341 about?
This course explores the role of communication in the development process, focusing on mass media, communication networks, multimedia, and indigenous approaches. It examines development issues such as environment, HIV/AIDS, agriculture, population, education, and child rights. Students will identify and evaluate communication types and models appropriate for various development sectors, gaining skills for development communication tasks.
How many units does MAC341 have?
MAC341, Development Communication & Broadcasting, has 22 units across 4 modules, over 244 pages of course material. You can read it one unit at a time.
How many credit units is MAC341?
MAC341 carries 3 credit units, at 300 level in Social Sciences.
Is MAC341 hard?
MAC341 is rated intermediate level, with no mathematical content. It is mostly theoretical, case study and problem solving work, and it has a practical component.
How long does MAC341 take to study?
About 120 hours of study, spread across its 22 units.
How is MAC341 assessed?
MAC341 is assessed by Assignments, Tutor Marked Assessments and Final Examination.
What can I do with MAC341?
Communication Specialist, Development Officer, Media Consultant, Public Relations Manager and Social Media Strategist.