International Public Relation

1. Define and discuss the rationale behind the study of International Public Relations.
2. List and discuss the similarities and differences between Domestic Public Relations and International Public Relations.
3. Identify some pertinent interdisciplinary theoretical foundations of International Public Relations.
4. Identify and describe International Public Relations' Strategies and Programmes.
5. Discuss transnational corporate ethical perspectives as well as other ethical issues confronting Public Relations and International Public Relations.
6. Discuss how to apply International Public Relations' Strategies and Programmes to image challenges facing corporate organizations, national governments and international institutions.
7. Identify and discuss the opportunities and challenges facing International Public Relations.
8. Identify and discuss what makes for effective Public Relations in a multinational organization.
9. Identify and discuss emerging issues in the globalization of Public Relations as they affect the current global matrix.
10. Identify and explain the connecting lines as well as points of departure between a country's Public Relations practices and processes with another

13 weeks, about 102 hours in total. Yours will differ.

1. Week 1Module 1: General Introduction

   • Unit 1: Definitions of Public Relations and International Public Relations · 4 hours

     Read the definitions of Public Relations and International Public Relations.. Understand the key components of both concepts.. Complete Self Assessment Exercise 1.1..

   • Unit 2: Similarities and Differences between Domestic Public Relations (DPR) and International Public Relations (IPR) · 3 hours

     Identify the similarities between Domestic Public Relations (DPR) and International Public Relations (IPR).. Identify the differences between Domestic Public Relations (DPR) and International Public Relations (IPR).. Complete Self Assessment Exercise 1.2..

2. Week 2Module 1: General Introduction

   • Unit 3: International Public Relations Publics · 4 hours

     Identify the typical publics of International Public Relations.. Explain the different types of International Public Relations publics.. Complete Self Assessment Exercise 1.3..

   • Unit 4: Overview of Public Relations · 3 hours

     Review the functions of Public Relations.. Understand the process of Public Relations.. Identify the advantages and disadvantages of Public Relations.. Complete Self Assessment Exercise 1.4..

3. Week 3Module 2: The Basics

   • Unit 1: Roles and Objectives of International Public Relations · 4 hours

     Identify and discuss the major roles of International Public Relations.. Identify and discuss the other objectives of International Public Relations.. Complete Self-Assessment Exercise 2.1.

   • Unit 2: International Public Relations Strategies and Tactics · 4 hours

     Identify the different types of IPR strategies and programs.. Discuss how to apply such strategies in addressing specific IPR challenges facing MNCs and independent nations.. Complete Self-Assessment Exercise 2.1.

4. Week 4Module 2: The Basics

   • Unit 3: Overview of International Relations · 4 hours

     Explain the meaning of International Relations.. Define and differentiate between Public, Private, Economic, Cultural and International Communication Relations as major components of International Relations.. Complete Self Assessment Exercise 3.1..

   • Unit 4: Theoretical Issues for International Public Relations · 4 hours

     List and explain some of the theories that are relevant to IPR discourse as well as explain their implications to research.. Identify and explain the acceptable model for organizing research in IPR.. Complete Self Assessment Exercise 4.1.

5. Week 5Module 3: Corporate Advertising and Multinational Public Relations

   • Unit 1: Introduction to Corporate Advertising · 4 hours

     Define Corporate Advertising. Explain the reasons why Corporate Advertising is controversial. Discuss the objectives of Corporate Advertising. Complete Self Assessment Exercise 3.2.

   • Unit 2: Types of Corporate Advertising and How Multinational Corporations Use Them for International Public Relations · 4 hours

     Identify and describe the different types of Corporate Advertising.. Describe how MNCs use the different types of Corporate Advertising to achieve their objectives.. Complete Self Assessment Exercise 3.1.

6. Week 6Module 3: Corporate Advertising and Multinational Public Relations

   • Unit 3: Advantages and Disadvantages of Corporate Advertising · 4 hours

     Identify and discuss the advantages and disadvantages of using Corporate Advantages in image and reputation build-up.. Complete Self-Assessment Exercise 3.1.

   • Unit 4: Measuring the Effectiveness of Corporate Advertising · 4 hours

     Identify and explain the techniques of measuring the effectiveness of Corporate Advertising.. Complete Self-Assessment Exercise 4.1.

7. Week 7Module 4: Globalization of Public Relations

   • Unit 1: Effective Public Relations in Multinational Organizations · 4 hours

     Describe the evolution of Public Relations. Identify and discuss the issues that make for effective Public Relations in a Multinational Corporation.. Complete Self-Assessment Exercise 1.1.

   • Unit 2: Opportunities of International Public Relations for the 21st Century · 4 hours

     Identify the opportunities inherent in International Public Relations practice for the 21st century. Explain/discuss the identified opportunities and how they can be taken advantage of by International Public Relations practitioners.. Complete Self-Assessment Exercise 4.1.

8. Week 8Module 4: Globalization of Public Relations

   • Unit 3: Challenges of International Public Relations for the 21st Century · 4 hours

     Identify the challenges of International Public Relations.. Discuss the identified challenges and how they are affecting the practice in the 21st century.. Complete Self-Assessment Exercise 4.2.

   • Unit 4: Paths to the Theory and the Practice of International Public Relations · 4 hours

     Identify the paths to the theory and practice of International Public Relations. Discuss the four paths to the theory and practice of International Public Relations. Discuss how these four paths play out in the development of the practice in the 21st century.. Complete Self-Assessment Exercise 4.3.

9. Week 9Module 4: Globalization of Public Relations

   • Unit 5: International Public Relations and Pedagogy · 4 hours

     Describe the pedagogical demands of teaching International Public Relations at the global level in very specific terms as well as identify how these specific demands affect or influence the practice in the 21st century..

   • Unit 1: The Development of Public Relations in Nigeria · 4 hours

     Tell how Public Relations started in Nigeria..

10. Week 10Module 5: International Public Relations: A Comparative Analysis

    • Unit 2: The Development of Public Relations in the United States · 4 hours

      Describe the history of Public Relations in the United States.. Describe the growth pattern of the Public Relations industry in the United States..

    • Unit 3: European Public Relations · 4 hours

      Conceptualize Public Relations practice in the European Union.. Discuss the evolving nature of European Public Relations.. Identify future trends in European Public Relations practice.. Complete Self-Assessment Exercise 5.3.

11. Week 11Module 5: International Public Relations: A Comparative Analysis

    • Unit 4: Middle East Public Relations · 4 hours

      Appreciate what Public Relations is doing in the Middle East quagmire..

    • Unit 1: Ethics in Public Relations · 4 hours

      Define ethics, media ethics, and Public Relations ethics.. Identify and explain some ethical theories.. Discuss the need for ethical controls in the PR industry.. Identify and explain some Schools of Thought in Public Relations practice.. Complete Self-Assessment Exercise 6.1.

12. Week 12Module 6: International Public Relations: Ethical Issues

    • Unit 2: International Public Relations Codes of Ethics · 4 hours

      Identify and discuss some of the critical elements of these ethical codes in the Public Relations practice.. Complete Self-Assessment Exercise 6.1.

    • Unit 3: Transnational Corporate Ethical Responsibilities · 4 hours

      Appreciate the overriding need for transnational corporate ethical responsibilities in Multinational Corporations.. Complete Self-Assessment Exercise 6.3.

13. Week 13Module 6: International Public Relations: Ethical Issues

    • Unit 4: Relativism versus Universalism · 4 hours

      Describe Relativism or Relativist ethics.. Describe Universalism or Universalist ethics.. Explain the argument between Relativism and Universalism as it relates to Transnational Public Relations.. Complete Self-Assessment Exercise 6.3.

    • Unit 2: How Did this Image Become an International Issue? · 4 hours

      Know how Nigeria's image problems became an international issue and the effects of Nigeria's Global Image on the body polity.. Complete Self-Assessment Exercise 6.4.