International Communication and World Global Systems
- Social Sciences
- 300 level
- 3 credit units
- 100 pages
- 13 units
This course explores international communication, media systems, and news flow. It examines the concept of international communication, media ownership, and the influence of globalization. Topics include news agencies, audience dynamics, and the impact of cultural ideologies on media messages. The course aims to provide students with a comprehensive understanding of the complexities and challenges in international communication.
About this course
- Difficulty
- Intermediate
- Study hours
- 120 hours
- Maths
- None
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of MAC311, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
MAC311 · UNIT 2: UNDERSTANDING INTERNATIONAL COMMUNICATION
Patterns and modes of communication vary from one social group, region, nation, state or country to the other. The variations are one of those things that distinguish one culture from the other as communication is one of the cultural entities.
What you should be able to do
- Define and explain key concepts in international communication.
- Analyze the structure and operation of international media systems.
- Evaluate the role of news agencies in shaping international news flow.
- Assess the impact of globalization on media and culture.
- Understand the dynamics of international media audiences.
What it prepares you for
- Journalist
- Media Analyst
- Public Relations Specialist
- International Communication Consultant
- Diplomat
- Media and Entertainment
- Government and Diplomacy
- International Organizations
- Public Relations
- Advertising
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 2: International Media and Media System
Unit 2: Ownership and Control of International Media
Understanding the various economic and political factors influencing media ownership requires critical analysis.
- Module 3: International Media Messages and Audience
Unit 3: Dynamics of International Media Audience
Analyzing the impact of media ideologies on cultural globalization requires understanding complex theoretical frameworks.
A suggested way through it
13 weeks, about 32 hours in total. Yours will differ.
- Week 1Module 1: Concept of International Communication
Unit 1: Understanding Communication · 2 hours
Define communication and its key components.. Explain the etymology of the word 'communication'.. Discuss the importance of communication in various contexts..
- Week 2Module 1: Concept of International Communication
Unit 2: Understanding International Communication · 2 hours
Understand the concept of international communication.. Define international communication from different perspectives.. Explain the scope of international communication and its significance..
- Week 3Module 1: Concept of International Communication
Unit 3: Origin and Development of International Communication · 2 hours
Trace the development of international communication from oral traditions to new media.. Discuss the impact of writing, printing, telegraph, telephone, radio, and television on international communication..
- Week 4Module 1: Concept of International Communication
Unit 4: Nature and Characteristics and Modes of International Communication · 2 hours
Distinguish international communication from other forms of communication.. Identify the characteristics and modes of international communication.. Appreciate examples of international communication activities..
- Week 5Module 2: International Media and Media System
Unit 1: Forms of International Media · 2 hours
Understand various forms and development of media system.. Explain the role of books, newspapers, radio, television, film and new media in international communication..
- Week 6Module 2: International Media and Media System
Unit 2: Ownership and Control of International Media · 2 hours
Understand the ownership structure of the local and international media.. Understand the ownership influence on international media control..
- Week 7Module 2: International Media and Media System
Unit 3: Ideologies of the International Media · 2 hours
Understand what constitute media ideology.. Discuss the relationship between some media ideologies i.e. culture, globalisation etc.. Explain Intercultural communication principles.
- Week 8Module 2: International Media and Media System
Unit 4: Nature of the International Media Network, Coverage and Reach · 2 hours
Discuss the nature of international media network.. Explain the length of international media coverage.. Calculate international Media Reach and Rating..
- Week 9Module 3: International Media Messages and Audience
Unit 1: Sources of International News · 2 hours
Define international news source.. Identify international news sources.. Understand how international news are sourced.. Understand the effect of news sources on international news flow..
Unit 2: Flow of International Media Messages · 2 hours
Understand the pattern of international news flow.. Identify under-reported and over-reported countries.. Understand the factors that affect news direction and flow..
- Week 10Module 3: International Media Messages and Audience
Unit 3: Dynamics of International Media Audience · 2 hours
Understand the characteristics of international audience.. Identify various forms of audience..
- Week 11Module 4: International News Agencies and Operation
Unit 1: Understanding News Agency · 2 hours
Know news agency is and what is not.. Explain how news agencies operate.. Identify and discuss forms of news agencies.. Understand the ownership and control of news agencies..
- Week 12Module 4: International News Agencies and Operation
Unit 2: Notable International News (AFP, AP, and ITAR-TASS) · 2 hours
Understand the histories of the international news agencies.. Understand the operations of the news agencies.. Identify the strategies of the news agencies..
Unit 3: Notable International News (Reuters, UPI, and PANA) · 2 hours
Understand the histories of the international news agencies.. Understand the operations of the news agencies.. Identify the strategies of the news agencies..
- Week 13Module 4: International News Agencies and Operation
Final Revision · 4 hours
Review all course materials.. Revise Tutor Marked Assignments.. Prepare for final examinations..
Preparing for the exam
- Review key definitions and concepts from Units 1-4 of Module 1.
- Create concept maps linking Units 1-4 of Module 2 to understand media systems.
- Focus on case studies in Module 3 to analyze news flow patterns.
- Study the history and operations of major news agencies covered in Module 4.
- Practice applying theoretical frameworks to real-world examples of international communication.
Questions students ask about this course
What is MAC311 about?
This course explores international communication, media systems, and news flow. It examines the concept of international communication, media ownership, and the influence of globalization. Topics include news agencies, audience dynamics, and the impact of cultural ideologies on media messages. The course aims to provide students with a comprehensive understanding of the complexities and challenges in international communication.
How many units does MAC311 have?
MAC311, International Communication and World Global Systems, has 13 units across 4 modules, over 100 pages of course material. You can read it one unit at a time.
How many credit units is MAC311?
MAC311 carries 3 credit units, at 300 level in Social Sciences.
Is MAC311 hard?
MAC311 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work.
How long does MAC311 take to study?
About 120 hours of study, spread across its 13 units.
How is MAC311 assessed?
MAC311 is assessed by assignments, tutor marked assessments and final examination.
What can I do with MAC311?
Journalist, Media Analyst, Public Relations Specialist, International Communication Consultant and Diplomat.