Environmental Public Relations
- Social Sciences
- 200 level
- 3 credit units
- 182 pages
- 23 units
This course introduces undergraduate Mass Communication students to Environmental Public Relations within a Nigerian and global context. It explores the principles and practices of public relations, emphasizing its role in managing environmental issues and promoting sustainable development. Students will learn about communication strategies, ethical considerations, and the importance of collective action in protecting the environment. The course aims to equip students with the knowledge and skills to effectively address environmental challenges through public relations.
About this course
- Difficulty
- Intermediate
- Study hours
- 46 hours
- Maths
- None
- Content
- Theoretical, case study, problem solving
- Practical work
- Yes
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of MAC232, taken from the course material NOUN publishes.
- UNIT 1 ORGANISATIONAL AND COLLECTIVE APPROACH TO ENVIRONMENTAL PUBLIC RELATIONSPage 94
- MODULE 4
- UNIT 2: PUBLIC RELATIONS AND COMMUNICATION AS TOOL FOR ATTAINING ENVIRONMENTAL PUBLIC RELATIONS GOALSPage 102
- UNIT 3: SOME STRATEGIC TOOLS OF ENVIRONMENTAL PUBLIC RELATIONSPage 113
- UNIT 4 ACHIEVING ENVIRONMENTAL PUBLIC RELATIONS OBJECTIVES: EXPANDING THE SCOPE OF THE PURSUITPage 119
- UNIT 5 CHALLENGES FACING ENVIRONMENTAL PUBLIC RELATIONSPage 125
- UNIT 1 PLANNING ENVIRONMENTAL PUBLIC RELATIONS (EPR) PROGRAMMESPage 131
- UNIT 2 PROTECTING THE EARTH THROUGH ENVIRONMENTAL PUBLIC RELATIONS (EPR): SAFEGUARDING MAN’S SUSTAINABILITYPage 137
- UNIT 3: ETHICAL CONSIDERATIONS IN ENVIRONMENTAL PUBLIC RELATIONSPage 148
- UNIT 4 CASE STUDIES ON ENVIRONMENTAL PUBLIC RELATIONS (EPR)Page 153
- UNIT 5 LAWS AND LEGISLATIONS ON ENVIRONMENTAL PROTECTION AND SUSTAINABILITYPage 162
One paragraph, so you can see how it reads
MAC232 · UNIT 1 MEANING AND DEFINITIONS OF PUBLIC REALTIONS
The dates for submission of all assignments will be communicated to you. You will also be told the day of completing the study units and the dates for examinations.
What you should be able to do
- Discuss the universal nature of public relations.
- Describe the historical background of public relations.
- Explain the tools of public relations.
- Discuss the structure of public relations.
- Identify the factors leading to the growth of public relations.
- State the qualities of a public relations practitioner.
What it prepares you for
- Public Relations Specialist
- Environmental Communication Manager
- Corporate Social Responsibility Manager
- Sustainability Consultant
- Media Relations Officer
- Environmental Agencies
- Corporate Sustainability Departments
- Non-Governmental Organizations
- Government Communication Departments
- Consulting Firms
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 4: Achieving Environmental Sustainability: Public Relations and Collective Activism
Unit 1: Organisational and Collective Approach to Environmental Public Relations
Requires understanding of complex organizational structures and collaborative strategies.
- Module 5: Urgent Need and Current Measures for Saving the Earth
Unit 5: Laws and Legislations of Environmental Protection
Involves understanding of legal frameworks and their practical application in environmental protection.
A suggested way through it
13 weeks, about 26 hours in total. Yours will differ.
- Week 1Module 1: Understanding Public Relations
Unit 1: Meaning and Definitions of Public Relations · 2 hours
Read the unit content.. Understand the definitions of public relations.. Identify the key elements of public relations..
- Week 2Module 1: Understanding Public Relations
Unit 2: Media of Public Relations · 2 hours
Explore the different media channels used in public relations.. Analyze the strengths and weaknesses of each medium.. Identify the most effective media for environmental public relations..
- Week 3Module 1: Understanding Public Relations
Unit 3: Need for and Functions of Public Relations · 2 hours
Examine the functions of public relations in organizations.. Understand the need for public relations in managing relationships.. Identify the objectives of public relations activities..
- Week 4Module 1: Understanding Public Relations
Unit 4: Approaches and Techniques of Public Relations · 2 hours
Study different approaches and techniques used in public relations.. Analyze case studies of successful public relations campaigns.. Apply public relations techniques to environmental issues..
- Week 5Module 1: Understanding Public Relations
Unit 5: Problems Facing the Practice of Public Relations · 2 hours
Identify the problems facing the practice of public relations in Nigeria.. Analyze the challenges of ethical practice in public relations.. Propose solutions to overcome these problems..
- Week 6Module 2: Organisational Structure and Management of Public Relations Agency
Unit 1: Structure and Organisation of Public Relations Agency · 2 hours
Examine the structure and organization of a public relations agency.. Understand the roles and responsibilities of different departments.. Analyze the factors that contribute to the success of a public relations agency..
- Week 7Module 2: Organisational Structure and Management of Public Relations Agency
Unit 2: Why Organisations Require the Services of Public Relations · 2 hours
Explore the reasons why organizations require the services of public relations.. Analyze the benefits of public relations for organizational success.. Identify the different areas where public relations can add value..
- Week 8Module 2: Organisational Structure and Management of Public Relations Agency
Unit 3: Factors Responsible for the Growth of Public Relations · 2 hours
Identify the factors responsible for the growth of public relations.. Analyze the impact of these factors on the practice of public relations.. Discuss the future trends in public relations..
- Week 9Module 2: Organisational Structure and Management of Public Relations Agency
Unit 4: Qualities of a Public Relations Practitioner · 2 hours
Identify the qualities of a successful public relations practitioner.. Analyze the skills and attributes required for effective public relations.. Assess your own strengths and weaknesses as a potential public relations practitioner..
- Week 10Module 3: Public Relations and the Environment: The Interface and Imperative Environmental Public Relations
Unit 1: The Nature of the Environment · 2 hours
Define the environment and its components.. Understand the importance of environmental protection.. Identify the challenges facing the environment..
- Week 11Module 3: Public Relations and the Environment: The Interface and Imperative Environmental Public Relations
Unit 2: The Destructive Challenges Facing the Environment · 2 hours
Explore the destructive challenges facing the environment.. Analyze the causes and consequences of environmental degradation.. Identify the role of human activities in environmental destruction..
- Week 12Module 3: Public Relations and the Environment: The Interface and Imperative Environmental Public Relations
Unit 3: Need for Environmental Public Relations · 2 hours
Understand the need for environmental public relations.. Analyze the role of public relations in promoting environmental sustainability.. Identify the benefits of environmental public relations for organizations and communities..
- Week 13Module 3: Public Relations and the Environment: The Interface and Imperative Environmental Public Relations
Unit 4: Conceptual Exploration of Environmental Public Relations · 2 hours
Explore the conceptual framework of environmental public relations.. Understand the key concepts and theories in environmental public relations.. Apply these concepts to real-world environmental issues..
Preparing for the exam
- Create concept maps linking Modules 1-3 public relations principles to environmental applications.
- Review case studies in Unit 4 of Module 5, focusing on crisis management strategies.
- Practice writing press releases and communication plans for hypothetical environmental scenarios.
- Summarize key laws and legislations from Unit 5 of Module 5, focusing on compliance and ethical considerations.
- Allocate study time evenly across all modules, but prioritize Units with peak difficulty periods.
Questions students ask about this course
What is MAC232 about?
This course introduces undergraduate Mass Communication students to Environmental Public Relations within a Nigerian and global context. It explores the principles and practices of public relations, emphasizing its role in managing environmental issues and promoting sustainable development. Students will learn about communication strategies, ethical considerations, and the importance of collective action in protecting the environment. The course aims to equip students with the knowledge and skills to effectively address environmental challenges through public relations.
How many units does MAC232 have?
MAC232, Environmental Public Relations, has 23 units across 5 modules, over 182 pages of course material. You can read it one unit at a time.
How many credit units is MAC232?
MAC232 carries 3 credit units, at 200 level in Social Sciences.
Is MAC232 hard?
MAC232 is rated intermediate level, with no mathematical content. It is mostly theoretical, case study and problem solving work, and it has a practical component.
How long does MAC232 take to study?
About 46 hours of study, spread across its 23 units.
How is MAC232 assessed?
MAC232 is assessed by assignments, tutor marked assessments and final examination.
What can I do with MAC232?
Public Relations Specialist, Environmental Communication Manager, Corporate Social Responsibility Manager, Sustainability Consultant and Media Relations Officer.