African Communication Systems II
- Social Sciences
- 100 level
- 2 credit units
- 231 pages
- 22 units
This course exposes undergraduate students to the application of African traditional communication structure, form, and content. It is designed to be analytical, examining folk media, esoteric, and institutional modes of communication. Students will identify and discuss the application of African communication elements, drawing from contemporary development projects. The course uses the Nigerian context, referencing the six geopolitical zones.
About this course
- Difficulty
- Intermediate
- Study hours
- 200 hours
- Maths
- None
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of MAC116, taken from the course material NOUN publishes.
- UNIT 1: WHAT IS EXTRA-MUNDANE COMMUNICATION?Page 95
- UNIT 2: EXTRA-MUNDANE BOTTOM-UP COMMUNICATION: DEFINITION AND SOME CHANNELS (DIVINATION AND ANCESTRAL WORSHIP)Page 100
- UNIT 3: BOTTOM-UP COMMUNICATION-A SURVEY OF FESTIVALSPage 104
- UNIT 4: EXTRA-MUNDANE BOTTOM-UP COMMUNICATION: CEREMONY AS A CHANNELPage 143
- UNIT 1:AFRICAN COMMUNICATION SYSTEMS: WHO ARE THE PUBLICS?Page 181
- UNIT 2: AFRICAN COMMUNICATION SYSTEMS AND AFRICAN DEVELOPMENTPage 186
- UNIT 3: AFRICAN POPULAR CULTURE AND COMMUNICATION FOR DEVELOPMENTPage 192
- UNIT 4: RESEARCHES INTO AFRICAN POPULAR CULTURE AND THE MASS MEDIAPage 201
- UNIT 5: MEDIA AND COMMUNICATION FOR DEVELOPMENT IN AFRICA - PROSPECTS AND CHALLENGESPage 207
- UNIT 1: INDIGENOUS LANGUAGE, MULTILINGUALISM AND THE MASS MEDIAPage 212
- UNIT 2: INDIGENOUS LANGUAGE, MASS MEDIA AND INFORMATION DISSEMINATIONPage 215
- UNIT 3: INDIGENOUS LANGUAGE, PIDGIN ENGLISH, MASS MEDIA AND INFORMATION DISSEMINATIONPage 220
- UNIT 4: THE USE OF A RADIO INDIGENOUS PUBLIC ENLIGHTENMENT PROGRAMME TO PROMOTE DEVELOPMENT IN NIGERIAPage 227
One paragraph, so you can see how it reads
MAC116 · UNIT 1: NAMES IN AFRICA: HISTORY AND TYPES
This unit focuses on history and types of names. It defines names, discusses the types of names, and traces the history of naming ceremony. This unit also focuses on names as channels of communication in African. It presents uses and communication functions of names. It also highlights spiritual implications of names.
What you should be able to do
- Explain the role of names, venues, and institutions in African communication.
- Discuss the use of folk media, myths, and legends in information dissemination.
- Understand extra-mundane or esoteric channels of communication.
- Analyze the relationship between African communication systems and development.
- Evaluate the impact of popular culture and mass media on African societies.
What it prepares you for
- Communication Specialist
- Cultural Affairs Officer
- Development Communication Consultant
- Journalist
- Public Relations Officer
- Media and Entertainment
- Government and Public Service
- Non-Governmental Organizations
- Cultural Heritage Preservation
- Development Agencies
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3: Extra-Mundane Or Exoteric Channels Of Communication
Unit 2: Extra-Mundane Bottom-upCommunication: Definition and Some Channels (Divination and Ancestral Worship)
Understanding the nuances of divination and ancestral worship requires deep cultural immersion and sensitivity to spiritual beliefs.
- Modul 4: Myths And Legends
Unit 1: Myths
Interpreting the symbolic meanings and cultural contexts of myths and legends demands critical thinking and historical awareness.
A suggested way through it
13 weeks, about 55 hours in total. Yours will differ.
- Week 1Module 1: Names, Venue-Oriented, And Institutional Channels Of Communication In African
Unit 1: Names in Africa: History and Types · 3 hours
Define names and their communication functions.. Outline the history of naming ceremonies.. Identify and classify different types of names.. Analyze the spiritual implications of names in African cultures..
- Week 2Module 1: Names, Venue-Oriented, And Institutional Channels Of Communication In African
Unit 2: Venue-oriented Channels of Communication · 3 hours
Define venue-oriented communication media (VOCM).. Explain the main features of VOCM.. Discuss the communication functions of markets, social gatherings, roads, and rivers.. Analyze the unstructured nature of venue-oriented communication..
- Week 3Module 1: Names, Venue-Oriented, And Institutional Channels Of Communication In African
Unit 3: Institutional Channels of Communication and The Communication Patterns of Traditional Authorities and Socio-Political Organisations · 4 hours
Identify types of institutional structures in African communication.. Discuss traditional authorities, socio-political organizations, and their communication patterns.. Explain the roles of traditional instruments and gatekeepers.. Analyze the communication functions of masquerades and cults..
- Week 4Module 2: Folkmedia: Folklore, Proverbs And Parables
Unit 1: Folkmedia and Folklores · 3 hours
Define folkmedia and folklore.. Discuss the features and communication functions of folkmedia and folklore.. Identify examples of folkmedia such as festivals, plays, and storytelling.. Analyze the role of folklore in transmitting cultural information..
- Week 5Module 2: Folkmedia: Folklore, Proverbs And Parables
Unit 2: Folklores - A Survey · 3 hours
Survey examples of folklores from different Nigerian geopolitical zones.. Analyze the lessons and cultural values conveyed through folklores.. Compare and contrast folklores from various ethnic groups.. Discuss the communication functions of folklores..
- Week 6Module 2: Folkmedia: Folklore, Proverbs And Parables
Unit 3: Proverbs and Parables · 3 hours
Define proverbs and parables.. Discuss the features and communication functions of proverbs and parables.. Distinguish between proverbs and parables.. Analyze the use of proverbs and parables in African communication..
- Week 7Module 2: Folkmedia: Folklore, Proverbs And Parables
Unit 4: Proverbs - A Survey · 3 hours
Survey examples of proverbs from different Nigerian geopolitical zones.. Analyze the cultural context and meanings of proverbs.. Discuss the use of proverbs in conveying wisdom and social values.. Compare and contrast proverbs from various ethnic groups..
- Week 8Module 3: Extra-Mundane Or Exoteric Channels Of Communication
Unit 1: What is Extra-mundane Communication? · 3 hours
Define extra-mundane communication.. Discuss the types of extra-mundane communication: bottom-up and top-down.. Explain the features of extra-mundane communication.. Analyze the role of extra-mundane communication in African societies..
- Week 9Module 3: Extra-Mundane Or Exoteric Channels Of Communication
Unit 2: Extra-Mundane Bottom-upCommunication: Definition and Some Channels (Divination and Ancestral Worship) · 3 hours
Define bottom-up extra-mundane communication.. Discuss divination and ancestral worship as channels of communication.. Explain the features and significance of divination and ancestral worship.. Analyze the role of diviners and ancestors in African societies..
Unit 3: Bottom-Up Communication: A Survey of Festivals · 3 hours
Examine the role of festivals as bottom-up communication channels.. Analyze the features and significance of festivals in African cultures.. Discuss the communication functions of social gatherings and ceremonies.. Explore the use of roads and rivers as venues for communication..
- Week 10Module 3: Extra-Mundane Or Exoteric Channels Of Communication
Unit 4: Extra-Mundane Bottom-up Communication Ceremony as a Channel · 3 hours
Analyze the role of ceremonies as bottom-up communication channels.. Discuss the features and significance of ceremonies in African cultures.. Examine the communication functions of social gatherings and ceremonies.. Explore the use of rituals and symbols in ceremonies..
Unit 5: Top-down Communication: Some Examples of Extra-Mundane and Natural Phenomena · 3 hours
Define top-down communication.. Discuss potent speech, dreams, and telepathy as channels of communication.. Explain the features and significance of potent speech, dreams, and telepathy.. Analyze the role of natural phenomena in African communication..
- Week 11Modul 4: Myths And Legends
Unit 1: Myths · 4 hours
Define myths and legends.. Discuss the features and communication functions of myths and legends.. Analyze the role of myths and legends in African societies.. Explore the use of symbolism and storytelling in myths and legends..
Unit 2: Legends · 4 hours
Explore the features and communication functions of legends.. Examine the role of legends in African societies.. Analyze the use of symbolism and storytelling in legends.. Survey examples of legends from different Nigerian geopolitical zones..
- Week 12Modul 4: Myths And Legends
Unit 4: Legends: A Survey · 4 hours
Survey examples of legends from different Nigerian geopolitical zones.. Analyze the cultural context and historical significance of legends.. Discuss the use of legends in conveying moral and social values.. Compare and contrast legends from various ethnic groups..
- Week 13Module 6: Verbal Communication, Mass Media And Information Dissemination In Africa
Final Revision and Exam Preparation · 6 hours
Review all units and modules.. Complete assignments and prepare for final examination.. Focus on key concepts and theories.. Practice applying concepts to real-world scenarios..
Preparing for the exam
- Create concept maps linking modules on communication channels.
- Analyze case studies of development projects using different communication strategies.
- Practice interpreting cultural symbols and meanings in folk media.
- Review key terms and definitions from each unit weekly.
- Focus on understanding the interplay between traditional and modern communication methods.
- Prepare examples from your own community to illustrate course concepts.
Questions students ask about this course
What is MAC116 about?
This course exposes undergraduate students to the application of African traditional communication structure, form, and content. It is designed to be analytical, examining folk media, esoteric, and institutional modes of communication. Students will identify and discuss the application of African communication elements, drawing from contemporary development projects. The course uses the Nigerian context, referencing the six geopolitical zones.
How many units does MAC116 have?
MAC116, African Communication Systems II, has 22 units across 6 modules, over 231 pages of course material. You can read it one unit at a time.
How many credit units is MAC116?
MAC116 carries 2 credit units, at 100 level in Social Sciences.
Is MAC116 hard?
MAC116 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work.
How long does MAC116 take to study?
About 200 hours of study, spread across its 22 units.
How is MAC116 assessed?
MAC116 is assessed by Assignments, Tutor Marked Assignments and Final Examination.
What can I do with MAC116?
Communication Specialist, Cultural Affairs Officer, Development Communication Consultant, Journalist and Public Relations Officer.