Principles and Practice of Public Relation

1. Define public relations and its key components.
2. Identify and analyze the various publics of an organization.
3. Understand the historical evolution of public relations.
4. Apply ethical principles in public relations practice.
5. Plan and execute a public relations program.
6. Demonstrate effective writing and speaking skills in public relations.

13 weeks, about 28 hours in total. Yours will differ.

1. Week 1Module 1: Meaning and Scope of Public Relations

   • Unit 1: Definitions and components of public relations. PR as a philosophy and function of management · 2 hours

     Read definitions of public relations from various scholars and practitioners.. Identify the key components of public relations.. Discuss the role of public relations as a management function and philosophy..

2. Week 2Module 1: Meaning and Scope of Public Relations

   • Unit 2: Public Relations Network · 2 hours

     Define the related networks in public relations such as marketing, advertising, journalism, and propaganda.. Identify the relationships between public relations and these networks.. Discuss the qualities of a PR practitioner..

3. Week 3Module 1: Meaning and Scope of Public Relations

   • Unit 3: Functions and careers in public relations · 2 hours

     List and explain the various areas that public relations functions are performed.. Identify the activities an average public relations practitioner engages in.. Discuss the uses of public relations in various organizations..

4. Week 4Module 1: Meaning and Scope of Public Relations

   • Unit 4: The Publics of Public Relations · 2 hours

     Identify the various publics of an organization.. Discuss the importance of publics in public relations.. Suggest an appropriate way to deal with different publics..

5. Week 5Module 2: Evolution and Process of Public Relations

   • Unit 1: Historical origins and pioneers of public relations · 2 hours

     Explain how public relations evolved from its earliest origins.. Describe the pioneering roles of Ivy Lee, Edward Bernays, and Rex Harlow in the growth of public relations.. Discuss the factors that contributed to the development of modern public relations..

6. Week 6Module 2: Evolution and Process of Public Relations

   • Unit 2: History and development of public relations in Nigeria · 2 hours

     Narrate the history of the development of public relations in Nigeria.. Enumerate the achievements of public relations in the Nigerian environment.. Identify the major challenges public relations faces in Nigeria..

7. Week 7Module 2: Evolution and Process of Public Relations

   • Unit 3: Media and tools of public relations · 2 hours

     Identify specific media used to communicate to specific publics.. Explain the uses of various tools of public relations.. Discuss the role of PR marketing media..

8. Week 8Module 2: Evolution and Process of Public Relations

   • Unit 4: Research in public relations · 2 hours

     Explain the procedure for carrying out public relations research.. Conduct a public relations research on any area of your choice.. Discuss the importance of research in public relations..

9. Week 9Module 2: Evolution and Process of Public Relations

   • Unit 5: Organisation of public relations functions · 2 hours

     Explain the functions of a public relations department.. Distinguish the advantages and disadvantages of choosing an internal PR department as against an outside consultancy.. Discuss the organization of public relations consultancy..

10. Week 10Module 3: Public Relations in Practice

    • Unit 1: Planning and executing a public relations programme · 2 hours

      Identify the importance of planning public relations activities and programs.. Enumerate three public relations process planning models and their usefulness.. Outline the steps involved in public relations planning..

11. Week 11Module 3: Public Relations in Practice

    • Unit 2: Public Relations for nonprofit organisations · 2 hours

      Explain what is a non-profit organization.. Enumerate the objectives of public relations in non-profit organizations.. Discuss the use of public relations in non-profit organizations..

12. Week 12Module 3: Public Relations in Practice

    • Unit 3: Writing and Speaking in public relations · 2 hours

      Describe the process of writing.. Identify the phases of writing.. Write a press release for an event..

13. Week 13Module 3: Public Relations in Practice

    • Unit 4: Law and Ethics in public relations · 2 hours

      Discuss the role of law in public relations practice.. List and discuss important laws in public relations practice.. Explain the importance of ethics in public relations practice..

    • Unit 5: Public Relations and society · 2 hours

      Identify the impact of public relations on society.. Explain the benefits and harmful effects of public relations in society.. Discuss the positive and negative impacts of PR on society.