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MAC115

African Communication Systems I

This course, African Communication Systems I, is designed to introduce undergraduate students to the structure, form, and content of African oral traditional communication. It explores both past and present modern mass media systems, examining their influence by African political culture. The course emphasizes the major elements of African communication systems, focusing on specific peculiarities in agents, forms, media, and channels. Students will identify and discuss the structure, form, and contents of traditional communication systems.

About this course

Difficulty
Intermediate
Study hours
208 hours
Maths
None
Content
Theoretical, case study
Practical work
Yes
How it is assessed
  • Assignments
  • Tutor marked assessments
  • Final examination

One paragraph, so you can see how it reads

MAC115 · UNIT 1 THE CONCEPTS OF COMMUNICATION, AFRICAN COMMUNICATIONS SYSTEMS AND REASONS FOR STUDYING AFRICAN COMMUNICATION SYSTEMS

African communication system is a course under communication. Therefore, it is important to start this course by examining the concepts of communication and African communication systems. The reasons for studying African Communication systems are also stated.

What you should be able to do

  1. Explain the concept of communication and African communication systems.
  2. Classify the traditional channels of communication in Africa.
  3. Discuss verbal and non-verbal communication methods.
  4. Analyze visual, iconographic, instrumental, and demonstrative channels.
  5. Compare African communication systems with mass communication.
  6. Evaluate the role of culture in African communication systems.

What it prepares you for

Careers
  • Communication Specialist
  • Cultural Affairs Officer
  • Public Relations Manager
  • Journalist
  • Broadcasting
Where it is applied
  • Media and Entertainment
  • Cultural Institutions
  • Government and Public Service
  • Non-Profit Organizations
  • Education

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 5: Instrumental Channels

    Unit 4: Membraneophones in Western Nigeria

    Understanding the nuances and cultural context of instrumental communication requires familiarity with diverse African musical traditions.

  • Module 6: Demonstrative Channels

    Unit 5: Signals, Signs and Symbolography

    Interpreting the symbolic meanings embedded in demonstrative communication requires deep cultural knowledge and contextual understanding.

A suggested way through it

Suggested

13 weeks, about 32 hours in total. Yours will differ.

  1. Week 1Module 1: Introduction
    • Unit 1: The Concepts of Communication, African Communications Systems and Reasons for Studying African Communication Systems · 2 hours

      Read the introduction to communication and African communication systems.. Identify the functions of communication.. Discuss the interplay between culture and African communication systems.. Outline the reasons for studying African communication systems..

  2. Week 2Module 1: Introduction
    • Unit 2: The Imbalance in Global Communication Flow and the Rise of African Communication Systems · 2 hours

      Examine the imbalance in global communication flow.. Understand the rise of African communication systems.. Discuss the characteristics of African communication systems.. Identify the problems of indigenous communication..

  3. Week 3Module 1: Introduction
    • Unit 3: African Communication Systems and Mass Communication Compared · 2 hours

      Compare African communication systems and mass communication.. Outline the differences and similarities between indigenous and exogenous communication.. Discuss the alternatives to African communication systems.. Understand the characteristics of African communication systems..

  4. Week 4Module 2: Traditional Channels of Communication
    • Unit 1: Classification of the Traditional Channels of Communication in Africa · 2 hours

      Classify traditional communication channels.. List the channels under each class of traditional communication.. Outline the different types of communication in Africa.. Identify the channels under the various types of communication in Africa..

  5. Week 5Module 2: Traditional Channels of Communication
    • Unit 2: Verbal and Non-Verbal Communication · 2 hours

      Define verbal communication.. Outline the channels of verbal communication.. Define non-verbal communication.. Outline the channels of non-verbal communication..

  6. Week 6Module 2: Traditional Channels of Communication
    • Unit 3: Verbal and Non-Verbal Communication Compared · 2 hours

      Outline the differences between verbal and nonverbal communication.. Discuss the differences between verbal and nonverbal communication.. Outline the interconnectedness between verbal and nonverbal communication.. Examine the interconnectedness between verbal and nonverbal communication..

  7. Week 7Module 3: Overview of Visual Channels of Communication
    • Unit 1: Overview of Visual Channels of Communication and Pigmentation/Colours as a Group of Visual Channels · 2 hours

      Outline the various types of visual communication.. Discuss the communication functions of visual communication.. Discuss pigmentation and colours as a group of visual communication.. Discuss some examples of pigmentation and colours drawing from their cultures and communities..

  8. Week 8Module 3: Overview of Visual Channels of Communication
    • Unit 2: Appearance: Physical Look and Costume\Facial Marks and Tattoos\Records · 2 hours

      Discuss appearance as a group of visual communication.. Discuss physical appearance and costume drawing from their cultures and communities.. Discuss tribal marks and tattoos as examples of appearance, a group of visual communication.. Define records and list some examples..

  9. Week 9Module 4: Iconographic Channels
    • Unit 1: Iconographic Channels of Communication: Objectified, Floral, Plants and Crops · 2 hours

      Define iconographic communication.. Outline the various types of iconographic communication.. Discuss the communication functions of iconographic communication.. Discuss objectified as a group of iconographic communication..

  10. Week 10Module 5: Instrumental Channels
    • Unit 1: The Concept of Instrumental Communication · 2 hours

      Outline the various groups of instrumental communication devices.. List the types of instrumental communication devices drawing examples from what obtains in their cultures and communities.. Discuss the communication functions of various instrumental communication devices listed..

    • Unit 2: Idiophones · 2 hours

      List the types of idiophones drawing from their cultures.. Discuss the types of idiophones listed.. Discuss the communication functions of the various idiophones..

  11. Week 11Module 5: Instrumental Channels
    • Unit 3: Membraneophones · 2 hours

      List the types of membraneophones drawing from their cultures.. Discuss some types of membraneophones.. Discuss the communication functions of the various membraneophones devices commonly used in African communication..

    • Unit 5: Aerophones · 2 hours

      List the types of aerophones drawing from their cultures.. Discuss some types of aerophones found in their cultures.. Discuss the communication functions of aerophones in African..

  12. Week 12Module 5: Instrumental Channels
    • Unit 4: Membraneophones in Western Nigeria · 2 hours

      List the types of membraneophones in Western Nigeria.. Discuss some types of membraneophones found in Western Nigeria.. Discuss the communication functions of the various membraneophones commonly used in Western Nigeria..

  13. Week 13Module 6: Demonstrative Channels
    • Unit 1: The Concept of Demonstrative Communication · 2 hours

      Outline the various types of demonstrative communication devices.. Discuss the types of demonstrative communication drawing from their cultures.. Discuss the communication functions of demonstrative communication devices..

    • Unit 4: Poetry, Chants and Incantations · 2 hours

      Define poetry, chant and incantation.. Outline usage occasions for poetry, chant and incantation.. Explain the communication functions of poetry, chant and incantation.. Distinguish between chants and incantation..

Preparing for the exam

What to do
  • Review the definitions and functions of communication from Unit 1.
  • Create a comparative table outlining the differences between African communication systems and mass communication (Unit 3, Module 1).
  • Develop flashcards for each traditional communication channel (Modules 2-6) with examples from different African cultures.
  • Practice interpreting visual cues and symbols from Unit 1 and 2 of Module 3.
  • Focus on understanding the cultural context and symbolic meanings of instrumental and demonstrative communication (Modules 5 and 6).
  • Create concept maps linking verbal and non-verbal communication (Module 2) to specific cultural practices.
  • Study the characteristics of language from Unit 2 of Module 2.
  • Pay close attention to the communication functions of music, dance, and other art forms (Module 6).

Questions students ask about this course

What is MAC115 about?

This course, African Communication Systems I, is designed to introduce undergraduate students to the structure, form, and content of African oral traditional communication. It explores both past and present modern mass media systems, examining their influence by African political culture. The course emphasizes the major elements of African communication systems, focusing on specific peculiarities in agents, forms, media, and channels. Students will identify and discuss the structure, form, and contents of traditional communication systems.

How many units does MAC115 have?

MAC115, African Communication Systems I, has 18 units across 6 modules, over 148 pages of course material. You can read it one unit at a time.

How many credit units is MAC115?

MAC115 carries 2 credit units, at 100 level in Social Sciences.

Is MAC115 hard?

MAC115 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work, and it has a practical component.

How long does MAC115 take to study?

About 208 hours of study, spread across its 18 units.

How is MAC115 assessed?

MAC115 is assessed by assignments, tutor marked assessments and final examination.

What can I do with MAC115?

Communication Specialist, Cultural Affairs Officer, Public Relations Manager, Journalist and Broadcasting.

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