Tourism Marketing
- Social Sciences
- 100 level
- 2 credit units
- 105 pages
- 9 units
What you'll read
The real module and unit structure of TSM144, taken from the course material NOUN publishes.
Module 1
- UNIT 1 TOURISM MARKETING 1: WHAT IS MARKETING?Page 1
- UNIT 2: TOURISM MARKETING 2 (PRODUCT IN TOURISM)Page 12
- UNIT 3: PROMOTIONAL EVENTS, ADVERTISING, PUBLICITY, SELLINGPage 24
- UNIT 4: ROLE OF MEDIAPage 37
- UNIT 5: PUBLIC RELATIONSPage 51
- UNIT6: PUBLIC RELATIONS II — PUBLIC SPEAKINGPage 57
- UNIT 7: WRITING FOR TOURISM 1Page 70
- UNIT 8: TRAVEL INDUSTRY AND TOURISM ORGANISATIONPage 79
- UNIT 9: PERSONALITY DEVELOPMENT AND COMMUNICATING SKILLSPage 88
One paragraph, so you can see how it reads
TSM144 · UNIT 1 TOURISM MARKETING 1: WHAT IS MARKETING?
Services are bought by customers and they produce satisfaction. The producing organisation creates a capacity through human financial and physical resources for rendering the services. Most effective utilisation of these resources is possible through the application of marketing concepts. You must remember that tourism is a service oriented industry.
Questions students ask about this course
How many units does TSM144 have?
TSM144, Tourism Marketing, has 9 units across 1 module, over 105 pages of course material. You can read it one unit at a time.
How many credit units is TSM144?
TSM144 carries 2 credit units, at 100 level in Social Sciences.