Hospitality and Marketing
- Agricultural Sciences
- 500 level
- 2 credit units
- 308 pages
- 20 units
This course provides a comprehensive overview of hospitality and tourism marketing principles and practices. It explores the basic concepts of the hospitality market, including demand and supply dynamics. Students will learn about the hospitality marketing mix, service marketing, and the characteristics of tourism marketing. The course covers marketing research, planning, digital marketing strategies, and the impact of culture on hospitality products and services. It aims to equip students with the knowledge and skills needed for successful careers in the hospitality and tourism industries.
About this course
- Difficulty
- Intermediate
- Study hours
- 208 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of HMT507, taken from the course material NOUN publishes.
- UNIT 1 DIGITAL MARKETING IN TOURISM AND HOSPITALITYPage 228
- UNIT 2 PLATFORMS OF DIGITAL MARKETING IN TOURISM AND HOSPITALITYPage 257
- UNIT 3: IMPACT OF CULTURE ON PRODUCTION AND DELIVERY OF HOSPITALITY PRODUCTS/ SERVICESPage 267
- UNIT 4 THE ROLE OF SELLING AND SALES MANAGEMENT IN MARKETINGPage 277
- UNIT 5: SELLING THEORIESPage 293
One paragraph, so you can see how it reads
HMT507 · UNIT 2: THEORY OF HOSPITALITY MARKETING
3 The primary objective of marketing will be to regulate demand. 4 It is a business strategy that focuses on the organization's long-term prosperity. 5 Marketing tools are a set of tools that marketers use to understand consumer needs and wants and to generate relevant services and products to fulfill or delight clients.
What you should be able to do
- Explain basic concepts of hospitality market
- Apply tourism and hospitality marketing principles
- Conduct tourism and hospitality marketing research
- Develop tourism and hospitality marketing plans
- Utilize digital marketing strategies
- Analyze the impact of culture on hospitality products/services
What it prepares you for
- Marketing Manager
- Tourism Officer
- Hotel Manager
- Event Planner
- Digital Marketing Specialist
- Hotels
- Travel Agencies
- Tourism Boards
- Event Management Companies
- Online Travel Platforms
- Social Media Platforms
- Website Analytics Tools
- Email Marketing Software
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3: Marketing research and planning of tourism and hospitality
Unit 2: The marketing research process
Requires strong understanding of statistical analysis and research methodologies.
- Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services
Unit 3: Impact of culture on production and delivery of hospitality products/ services
Requires understanding of cultural dimensions and their impact on service delivery.
A suggested way through it
13 weeks, about 52 hours in total. Yours will differ.
- Week 1Module 1: Introduction to hospitality marketing and its marketing mix
Unit 1: Basic concepts of hospitality market · 2 hours
Define the hospitality market and differentiate between market supply and demand.. Identify categories of market demand and their impact on hospitality..
Unit 2: Theory of hospitality marketing · 2 hours
Explain the core principles of hospitality marketing.. Describe management orientations and their application in hospitality.. Discuss the special characteristics of services marketing..
- Week 2Module 1: Introduction to hospitality marketing and its marketing mix
Unit 3: Hospitality marketing mix · 2 hours
Describe the components of the hospitality marketing mix (product-service, presentation, communication).. Analyze the marketing environment and its impact on hospitality businesses..
Unit 4: Hospitality service marketing · 2 hours
Understand the principles of service marketing, including intangibility, inseparability, perishability, and variability.. Classify services based on the nature of the service act and relationship with customers..
- Week 3Module 2: Principles and characteristics of tourism and hospitality marketing
Unit 1: Tourism and Hospitality Marketing Principles · 2 hours
Define tourism and hospitality marketing and its role in meeting consumer needs.. Describe how to develop a tourism marketing orientation..
Unit 2: Characteristics of Tourism and Hospitality Marketing · 2 hours
Identify the unique characteristics of tourism and hospitality marketing.. Describe specific features of tourism services, including non-ownership and seasonality..
- Week 4Module 2: Principles and characteristics of tourism and hospitality marketing
Unit 3: Understanding the Tourism and Hospitality Market · 4 hours
Understand tourism and hospitality consumer behavior and the factors influencing purchasing decisions.. Outline the four aspects influencing consumer behavior: personal, psychological, cultural, and social..
- Week 5Module 3: Marketing research and planning of tourism and hospitality
Unit 1: Tourism and hospitality marketing research · 2 hours
Explain the importance of marketing research in tourism and hospitality.. Differentiate between marketing research and market research..
Unit 2: The marketing research process · 2 hours
Describe the five stages of the marketing research process.. Explain the different types of marketing research methodologies..
- Week 6Module 3: Marketing research and planning of tourism and hospitality
Unit 3: Tourism and hospitality marketing planning · 2 hours
Define marketing planning and its importance in the tourism and hospitality industries.. Differentiate between strategic and tactical marketing planning..
Unit 4: Tourism and hospitality marketing process · 2 hours
Describe the stages in the marketing planning process.. Explain Ansoff's matrix and its application in tourism marketing..
- Week 7Module 4: Marketing environment, promotion and advertisement of tourism and hospitality
Unit 1: Analyzing the Internal Environment · 3 hours
Analyze the internal environment of a tourism or hospitality organization.. Analyze the performance environment, including competitors and suppliers..
- Week 8Module 4: Marketing environment, promotion and advertisement of tourism and hospitality
Unit 2: Analyzing the External Environment · 4 hours
Analyze the external environment using the PESTLE framework.. Describe how political, economic, socio-demographic, and ecological factors impact tourism..
- Week 9Module 4: Marketing environment, promotion and advertisement of tourism and hospitality
Unit 3: Promoting tourism and hospitality products · 2 hours
Explain the role of promotion in tourism and hospitality marketing.. Describe the components of the communications theory..
Unit 4: Advertising tourism and hospitality products · 2 hours
Define advertising and its role in the promotional mix.. Describe the key decisions in designing an advertising campaign..
- Week 10Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services
Unit 1: Digital marketing in tourism and hospitality · 2 hours
Define digital marketing and its advantages in the tourism and hospitality industries.. Describe the 5Ds of Digital Marketing..
Unit 2: Platforms of digital marketing in tourism and hospitality · 2 hours
Describe the different platforms of digital marketing, including social media and content communities.. Explain the role of social media influencers..
- Week 11Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services
Unit 3: Impact of culture on production and delivery of hospitality products/ services · 3 hours
Differentiate between cross-cultural comparison and the influence of cultural values.. Explain how to meet customer expectations in multicultural environments..
- Week 12Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services
Unit 4: The role of selling and sales management in marketing · 2 hours
Describe the role of selling and sales management in marketing.. Explain the role of the modern salesperson..
Unit 5: Selling theories · 2 hours
Describe the different selling theories, including stimulus-response and problem solution theory.. Explain the techniques used in the sales profession..
- Week 13Final Revision
Final Revision · 6 hours
Review all modules and units.. Work on assignments and TMAs.. Prepare for final examination..
Preparing for the exam
- Create a detailed study schedule allocating time for each module and unit.
- Focus on understanding key marketing concepts and their application to the hospitality and tourism industries.
- Practice analyzing case studies to apply theoretical knowledge to real-world scenarios.
- Review all Tutor-Marked Assignments (TMAs) and their feedback to identify areas needing improvement.
- Create flashcards for key terms and definitions to aid memorization.
- Practice past exam questions to familiarize yourself with the exam format and question types.
- Pay close attention to digital marketing strategies and their implementation in the tourism sector.
- Understand the impact of cultural differences on service delivery and marketing communications.
- Review the marketing planning process and its various stages.
- Focus on understanding the different selling theories and their application in personal selling.
- Create concept maps linking the different modules and units to see the overall picture of the course.
- Practice analyzing different marketing campaigns and their effectiveness.
- Ensure you understand the PESTLE framework and its application to the tourism industry.
Questions students ask about this course
What is HMT507 about?
This course provides a comprehensive overview of hospitality and tourism marketing principles and practices. It explores the basic concepts of the hospitality market, including demand and supply dynamics. Students will learn about the hospitality marketing mix, service marketing, and the characteristics of tourism marketing. The course covers marketing research, planning, digital marketing strategies, and the impact of culture on hospitality products and services. It aims to equip students with the knowledge and skills needed for successful careers in the hospitality and tourism industries.
How many units does HMT507 have?
HMT507, Hospitality and Marketing, has 20 units across 5 modules, over 308 pages of course material. You can read it one unit at a time.
How many credit units is HMT507?
HMT507 carries 2 credit units, at 500 level in Agricultural Sciences.
Is HMT507 hard?
HMT507 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work.
How long does HMT507 take to study?
About 208 hours of study, spread across its 20 units.
How is HMT507 assessed?
HMT507 is assessed by Assignments, Tutor Marked Assignments and Final Examination.
What can I do with HMT507?
Marketing Manager, Tourism Officer, Hotel Manager, Event Planner and Digital Marketing Specialist.