Introduction To Airline Management
- Agricultural Sciences
- 300 level
- 2 credit units
- 125 pages
- 12 units
This course introduces students to the fundamental principles of airline management within the broader context of the air transportation industry. It explores key management functions, economic characteristics, and regulatory frameworks that shape airline operations. The course also examines marketing strategies, cost control measures, and performance analysis techniques essential for effective airline management. Students will gain insights into the socio-economic importance of air transport and the roles of international aviation organizations.
About this course
- Difficulty
- Intermediate
- Study hours
- 208 hours
- Maths
- Basic
- Content
- Theoretical
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of HCM349, taken from the course material NOUN publishes.
- MODULE TWOPage 43
- UNIT 6: AIR TRAFFIC AND THE AVIATION MARKETPage 50
- UNIT 7: MARKETINGPage 55
- UNIT 8: AIRLINE MARKET ANALYSISPage 60
- UNIT 9: AIRLINE CORPORATE STRATEGIES AND POLICIES
- UNIT 12: PERFORMANCE ANALYSISPage 93
- UNIT 13: SOCIO-ECONOMIC IMPORTANCE OF AIR TRANSPORTATIONPage 102
- UNIT 15: INTERNATIONAL ORGANIZATIONS IN AIR TRANSPORT
One paragraph, so you can see how it reads
HCM349 · UNIT 1
This refers to the network or routes through which the carrier must follow. Such routes must meet the requirements of adequacy, efficiency and safety. Examples of route ways in relation to all modes of transportation are: - - - - - Foot paths Roads Waterways Pipelines Airways, etc.
What you should be able to do
- Explain basic elements of transportation
- Identify the scope of airline management
- Define the nature and purpose of management
- Recognize a typical organizational chart of an airline company
- Explain airport configuration and functions of aviation parastatals
- Describe the historical development of the aviation industry in Nigeria
- List requirements for registering an airline business
What it prepares you for
- Airline Manager
- Airport Operations Manager
- Aviation Consultant
- Air Traffic Controller
- Flight Operations Officer
- Aviation
- Transportation
- Tourism
- Logistics
- Government Regulation
Where it gets hard
The units students slow down on, and what makes each one heavy.
- MODULE 3:
Unit 10: Cost Characteristics of Air Transport
Advanced calculus integration techniques require strong mathematical foundation.
- MODULE 3:
Unit 11: The Airline Yield
Database normalization concepts involve complex logical reasoning.
A suggested way through it
13 weeks, about 30 hours in total. Yours will differ.
- Week 1MODULE 1:
Unit 1: Overview of Air Transportation · 2 hours
Read the introduction to air transportation.. Understand the elements of transportation.. Define air transportation and management..
- Week 2MODULE 1:
Unit 2: The Management Functions · 2 hours
Define management and describe its nature.. Discuss the role of a manager.. Understand productivity, effectiveness, and efficiency.. Prepare a typical organogram for an airline company..
- Week 3MODULE 1:
Unit 3: Historical Perspective of Aviation Industry in Nigeria · 2 hours
Appreciate the pioneering effort of the Write Brothers.. Understand the historical development of the aviation industry in Nigeria.. Explain the role of government in airline management.. Recognize airport configuration and the functions of aviation parastatals..
- Week 4MODULE 1:
Unit 4: Regulation in Air Transport · 2 hours
List requirements for registering an airline business.. Identify economic controls countries exercise.. List freedoms of the air.. Prepare a pilot checklist.. State safety and control measures..
- Week 5MODEL 2:
Unit 5: Economic Characteristics of Airlines · 2 hours
Discuss the concept of demand and supply of airline services.. Explain factors affecting demand and supply.. Realize the non-storability of airline services.. Discuss demand elasticity and sensitivity..
- Week 6MODEL 2:
Unit 6: Air Traffic and the Aviation Market · 2 hours
Highlight the nature and composition of air traffic.. Discuss the needs of airline customers.. Describe different types of freight.. Discuss the role of airline agents.. Define Computer Reservation Systems (CRS)..
- Week 7MODEL 2:
Unit 7: Marketing · 2 hours
Define the term marketing.. Explain the marketing concept.. Discuss the marketing mix..
- Week 8MODEL 2:
Unit 8: Airline Marketing Analysis · 2 hours
State and explain marketing strategies.. Identify places where airlines can search for market.. Describe products or services airlines sell..
- Week 9MODULE 3:
Unit 9: Airline Strategies and Analysis Corporate · 2 hours
Explain the nature and purpose of strategies and policies.. Identify characteristics of an airline route structure.. Contribute to strategic fleet decisions.. Appreciate fuel efficiency.. Appreciate industrial harmony..
- Week 10MODULE 3:
Unit 10: Cost Characteristics of Air Transport · 2 hours
Identify cost categories of airline operations.. Appreciate the influence of distance in operating costs.. Calculate breakeven load factor.. State the importance of fleet improvement programs.. Identify measures against noise pollution..
- Week 11MODULE 3:
Unit 11: The Airline Yield · 2 hours
Explain the meaning of Revenue Passenger Mile (RPM).. Understand sources of improving Airline Yield.. Appreciate the use of Computer Reservation System (CRS).. Explain what an Airline Share Gap is..
- Week 12MODULE 3:
Unit 12: Analysis Performance · 2 hours
Explain elements that form the basis of performance analysis.. Appreciate the importance of the airline mission statement.. Understand economic issues in performance analysis.. Know technical standards airlines must meet.. Calculate conventional investment criteria..
- Week 13MODULE 4:
Unit 13: Socio-Economic of Airlines Importance · 2 hours
Explain the importance of air mode of transportation.. Appreciate advantages of air transport.. Appreciate the role of air transportation to the oil sector..
14: Security Aviation Safety and · 2 hours
Appreciate the overall security environment.. Discuss safety issues of any Airport.. Assess the safety health of an airline.. Understand problems facing aircraft operations.. Know airport facilities for security and safety..
Unit 15: International Bodies and Associations · 2 hours
Appreciate the international nature of aviation industry.. Know the administrative structure of ICAO.. Explain the functions of ICAO.. Appreciate the role of IATA.. Identify differences between IATA and ICAO..
Preparing for the exam
- Create concept maps linking Units 3-5 aviation history and regulation.
- Practice calculating breakeven load factors from Units 7-9 weekly.
- Review marketing mix strategies from Units 10-12.
- Summarize key safety and security protocols from Units 13-15.
- Focus on understanding the roles of ICAO and IATA.
Questions students ask about this course
What is HCM349 about?
This course introduces students to the fundamental principles of airline management within the broader context of the air transportation industry. It explores key management functions, economic characteristics, and regulatory frameworks that shape airline operations. The course also examines marketing strategies, cost control measures, and performance analysis techniques essential for effective airline management. Students will gain insights into the socio-economic importance of air transport and the roles of international aviation organizations.
How many units does HCM349 have?
HCM349, Introduction To Airline Management, has 12 units across 2 modules, over 125 pages of course material. You can read it one unit at a time.
How many credit units is HCM349?
HCM349 carries 2 credit units, at 300 level in Agricultural Sciences.
Is HCM349 hard?
HCM349 is rated intermediate level, with basic mathematical content. It is mostly theoretical work.
How long does HCM349 take to study?
About 208 hours of study, spread across its 12 units.
How is HCM349 assessed?
HCM349 is assessed by assignments, tutor marked assessments and final examination.
What can I do with HCM349?
Airline Manager, Airport Operations Manager, Aviation Consultant, Air Traffic Controller and Flight Operations Officer.