Tourism Sales And Marketing
- Agricultural Sciences
- 300 level
- 199 pages
- 17 units
This course introduces students to the principles of tourism sales and marketing. It covers key concepts such as customer relations, tourism service marketing, and marketing information systems. Students will explore tourism marketing research, promotion, advertising, and public relations. The course also examines travel agency and tour operator operations, marketing mix concepts, distribution channels, and consumer behavior. Students will learn about sales representatives, market segmentation, and sales support in tourism marketing.
About this course
- Difficulty
- Intermediate
- Study hours
- 26 hours
- Maths
- None
- Content
- Theoretical, case study
- Practical work
- Yes
- Assignments
- Tutor marked assignments
- Final examination
What you'll read
The real module and unit structure of HCM305, taken from the course material NOUN publishes.
- MODULE2Page ii
- UNIT 2: ADVERTISINGINTOURISM MARKETINGPage 51
- UNIT 3 PUBLICRELATIONS MARKETING IN TOURISMPage 68
- UNIT 4: TRAVELAGENCY OPERATIONSIN TOURISMMARKETINGPage 80
- UNIT 5: TOUROPERATORINTOURISM MARKETINGPage 94
- UNIT 6: MARKETINGMIXCONCEPTINTOURISMIN DUSTRYPage 103
- UNIT 7 CHANNELS MARKETING OF DISTRIBUTION INPage 115
One paragraph, so you can see how it reads
HCM305 · UNIT 5: TOURISMMARKETINGRESEARCH
Theresultofanymarketingresearchcanenableafirmortourism organizationtounderstandthenatureandstructureofdomesticandinterna tionalmarket,sothattourist‟sneedsandresourcesof theresortordestinationcanbebettermatchedtooptimize patronageand consumers satisfaction. Marketingresearchfurtherhelpsthetouristorganizationtochoosetherigh ttouristtargetmarket,destinationattractions,facilitiesandpromotionalac tivitiesnecessaryfortour-operators,travelagents,etc. Marketingresearchhelpstoindicatewhatthecomponentsoftheholidaypa ckagesshould be. Marketingresearchhelpstoprovidemanagementrelevantinformationeit heronanewproductortomeasureandmonitortheperformanceofanexistin gproduct. Allfirms,regardlessoftheirsize,willhavetooccasionallyusesomeformof marketingresearch.Theinterestandfrequencydependuponthegeneralna tureofthefirmaswellasitssizeof operation. Marketingresearchisconductedonabroadspectrumoftopics.Theyareals operformedby organizationsforinternalusebybothcommercialmarketingresearchfirm sorbygovernmental ornon-profit marketingorganization.
What you should be able to do
- Explain the nature and concept of tourism sales and marketing.
- Apply the principles of marketing to business situations.
- Explain the importance and concept of customer relations in marketing.
- Describe the tourism marketing information system.
- Explain promotional activities and their importance.
- Explain advertising and public relations in tourism marketing.
What it prepares you for
- Tourism Marketing Manager
- Travel Agency Manager
- Tour Operator
- Sales Representative
- Public Relations Officer
- Hospitality
- Travel
- Tourism
- Advertising
- Public Relations
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 2:
Unit 4: Travel Agency Operations in Tourism Marketing
Requires understanding of legal frameworks and industry-specific regulations governing travel agency operations.
- Module 3:
Unit 2: Product Life Cycle, Consumer Behaviour and Marketing Media
Requires understanding of psychological factors influencing consumer choices and the ability to apply them to marketing strategies.
A suggested way through it
13 weeks, about 32 hours in total. Yours will differ.
- Week 1Module 1:
Unit 1: Concept of Tourism Sales and Marketing · 2 hours
Define tourism sales and marketing.. Explain the evolution of tourism sales and marketing concepts.. Discuss the production, product, sales, and customer orientations.. Analyze the features of the sales and marketing concept..
Unit 2: Importance of Marketing and Basic Concept of Customer Relations in Marketing · 2 hours
Explain the importance of marketing in economic development.. Discuss the roles of marketing in business, employment, and government.. Explain the basic concepts of customer relations.. Describe methods for getting and retaining customers..
- Week 2Module 1:
Unit 3: Concept of Tourism Services Marketing · 2 hours
Define services marketing in tourism.. Explain the characteristics of services marketing: intangibility, inseparability, heterogeneity, perishability, ownership, and instability.. Discuss the marketing implications of tourism services.. Identify similarities between goods and services..
- Week 3Module 1:
Unit 4: Tourism Marketing Information System · 2 hours
Explain the meaning of tourism marketing information system.. Identify basic requirements of marketing information system.. Mention types and sources of tourism information system.. Discuss internal and external sources of information..
- Week 4Module 1:
Unit 5: Tourism Marketing Research · 2 hours
Explain tourism marketing research.. Explain types of marketing research.. Discuss the objectives and importance of marketing research.. Explain the processes or steps of marketing research..
- Week 5Module 2:
Unit 1: Tourism Marketing Promotion · 2 hours
Explain the meaning of promotion.. Discuss the objectives and functions of promotion.. Explain the various promotional mix elements.. Define advertising, personal selling, sales promotion, and publicity in tourism promotion..
- Week 6Module 2:
Unit 2: Advertising in Tourism Marketing · 2 hours
Explain the meaning of advertising.. Discuss the aims and objectives of advertising.. Explain the responsibilities of the advertiser.. Describe advertising agency organization..
- Week 7Module 2:
Unit 3: Public Relations in Tourism Marketing · 2 hours
Explain the meaning of public relations.. Discuss the objectives and functions of public relations.. Explain the tools and techniques of public relations.. Describe the media of public relations..
- Week 8Module 2:
Unit 4: Travel Agency Operations in Tourism Marketing · 2 hours
Explain the definition of travel agent in tourism marketing.. Discuss the functions of retail travel agents.. Explain the sources of revenue of the agency.. Identify the problems of travel agencies in marketing tourism..
- Week 9Module 2:
Unit 5: Tour Operator in Tourism Marketing · 2 hours
Explain the meaning of tour operator.. Discuss the duties and functions of tour operation.. Explain the types of tour operators.. Describe the marketing of a package tour..
- Week 10Module 2:
Unit 6: Marketing Mix Concept in Tourism Industry · 2 hours
Explain the meaning of marketing mix in tourism.. Discuss the four Ps of marketing mix in tourism.. Explain the marketing organization.. Discuss the factors influencing marketing organization..
- Week 11Module 2:
Unit 7: Channels of Distribution in Marketing · 2 hours
Explain the nature and meaning of distribution in marketing.. Explain the meaning of channel of distribution.. Discuss the functions of channel of distribution.. Explain the role and activities of intermediaries..
- Week 12Module 3:
Unit 1: Marketing Environment · 2 hours
Explain the meaning of marketing environment.. Discuss the reasons for studying the marketing environment.. Explain the differences between maxi and mini marketing environment.. Explain the factors influencing the marketing environment..
Unit 2: Product Life Cycle, Consumer Behaviour and Marketing Media · 2 hours
Explain product life-cycle in marketing.. Explain consumer behavior.. Discuss the marketing media.. Explain the merits and demerits of marketing media..
- Week 13Module 3:
Unit 3: Consumerism in Marketing · 2 hours
Define consumerism.. Explain the causes of consumerism.. Discuss the rights of buyers and sellers in consumerism.. Explain the importance of consumerism..
Unit 4: Sales Representatives in Marketing · 2 hours
Explain the meaning of sales representative in marketing.. Discuss the different types of sales representatives in marketing.. Explain the functions of sales representatives.. Describe the good qualities of sales representatives in marketing..
Preparing for the exam
- Review the concepts of tourism sales and marketing from Module 1, focusing on customer relations and service marketing.
- Create a study guide summarizing the key promotional activities, advertising techniques, and public relations strategies from Module 2.
- Practice applying the marketing mix concept to different tourism industry scenarios, considering product, price, place, and promotion.
- Analyze case studies related to consumer behavior and market segmentation to understand how these concepts influence marketing decisions.
- Prepare detailed notes on the functions of travel agencies and tour operators, emphasizing their roles in the tourism industry.
- Create concept maps linking marketing environment factors (economic, social, political) to their impact on tourism marketing strategies.
Questions students ask about this course
What is HCM305 about?
This course introduces students to the principles of tourism sales and marketing. It covers key concepts such as customer relations, tourism service marketing, and marketing information systems. Students will explore tourism marketing research, promotion, advertising, and public relations. The course also examines travel agency and tour operator operations, marketing mix concepts, distribution channels, and consumer behavior. Students will learn about sales representatives, market segmentation, and sales support in tourism marketing.
How many units does HCM305 have?
HCM305, Tourism Sales And Marketing, has 17 units across 3 modules, over 199 pages of course material. You can read it one unit at a time.
Is HCM305 hard?
HCM305 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work, and it has a practical component.
How long does HCM305 take to study?
About 26 hours of study, spread across its 17 units.
How is HCM305 assessed?
HCM305 is assessed by assignments, tutor marked assignments and final examination.
What can I do with HCM305?
Tourism Marketing Manager, Travel Agency Manager, Tour Operator, Sales Representative and Public Relations Officer.