Hospitality Sales And Marketing

1. Differentiate between sales and marketing in the hospitality industry.
2. Develop a marketing plan for a hospitality organization.
3. Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
4. Apply market segmentation techniques to target specific customer groups.
5. Implement electronic marketing strategies for growth in the hospitality business.

13 weeks, about 30 hours in total. Yours will differ.

1. Week 1Module 1: Introduction to Sales and Marketing

   • Unit 1: Introduction to Sales and Marketing · 2 hours

     Differentiate between sales and marketing.. Describe the marketing concept and its focus on customer satisfaction.. Analyze the importance of customer orientation, organizational orientation, and mutual profitable exchange..

2. Week 2Module 1: Introduction to Sales and Marketing

   • Unit 2: Marketing in the Service Industry with Particular Reference to Hospitality Organisations · 2 hours

     Describe the hospitality industry and its core products.. Differentiate between marketing in the service industry and other organizations.. Analyze the characteristics of marketing services: intangibility, inseparability, heterogeneity, and perishability..

3. Week 3Module 1: Introduction to Sales and Marketing

   • Unit 3: Marketing Target · 2 hours

     Explain what a market means and its various forms.. Describe target marketing and its importance in focusing marketing efforts.. Differentiate between micro marketing, mass marketing, and product variety marketing..

4. Week 4Module 1: Introduction to Sales and Marketing

   • Unit 4: Marketing Plan · 2 hours

     Explain the importance of having a marketing plan.. Identify the benefits of planning and its relevance to hospitality organizations.. Analyze the components of a marketing plan and its implementation..

5. Week 5Module 1: Introduction to Sales and Marketing

   • Unit 5: Marketing Activities Using SWOT Analysis · 2 hours

     Describe the importance of SWOT analysis in marketing.. Deduce the need to identify a company's strengths and opportunities while minimizing weaknesses and threats.. Apply SWOT analysis to assess marketing strategies and tactics..

6. Week 6Module 2: Marketing Research and Marketing Information System

   • Unit 1: Marketing Research and Marketing Information System · 2 hours

     Describe the importance of marketing research and the usefulness of a marketing information system.. Analyze the role of marketing research in reducing uncertainty and providing relevant data.. Understand the market research process and its application in decision-making..

7. Week 7Module 2: Marketing Research and Marketing Information System

   • Unit 2: Market Segmentation · 2 hours

     Explain the need for market segmentation.. Outline the process of evaluating market segments.. State the methods of selecting market segments based on various variables..

8. Week 8Module 2: Marketing Research and Marketing Information System

   • Unit 3: Marketing Strategy · 2 hours

     Differentiate between strategy, policy, and tactics.. Write marketing objectives that are specific and measurable.. Categorize the strategic marketing mix and its components..

9. Week 9Module 2: Marketing Research and Marketing Information System

   • Unit 4: Product Strategy · 2 hours

     Describe product, product mix, and product life cycle.. Distinguish between the core, tangible, and augmented products.. Explain the major product decisions in hospitality marketing..

10. Week 10Module 2: Marketing Research and Marketing Information System

    • Unit 5: Pricing Strategy · 2 hours

      List the factors affecting price decisions.. Analyze the influence of price on consumers.. Understand the constraints of pricing policy and its relation to the product life cycle..

11. Week 11Module 3: People and Importance of Human Resources Management

    • Unit 1: Place/Location · 2 hours

      Explain location differentiation and its importance.. Deduce that the target market is an important factor in hospitality location.. Analyze the factors influencing the choice of a location for a hospitality business..

    • Unit 2: Promotion · 2 hours

      Describe the importance and application of the promotion mix.. Explain the main functions of promotion in marketing.. Analyze the factors affecting promotion and the various promotional tools..

12. Week 12Module 3: People and Importance of Human Resources Management

    • Unit 3: People & Importance of Human Resources Management · 2 hours

      Describe the importance of employees to the hospitality industry.. Explain the need to adopt a service culture to achieve the correct marketing strategy.. Analyze the role of human resources management in creating a customer-centric organization..

    • Unit 4: Building Customers Loyalty · 2 hours

      Define customer value and customer satisfaction.. Distinguish the difference between customer satisfaction and customer loyalty.. Deduce the importance and benefits of quality in building customer relationships..

13. Week 13Module 3: People and Importance of Human Resources Management

    • Unit 5: Growth in the Hospitality Business through Electronic Marketing · 2 hours

      Describe the importance of electronic marketing for effective communication in the hospitality industry.. Analyze the benefits of e-commerce and e-marketing for buyers and sellers.. Understand the role of customization and personalization in electronic marketing..