Advanced Managing Small Enterprises

1. Explain the scope and nature of small business management.
2. Develop a marketing strategy and plan.
3. Understand the concept of market analysis.
4. Apply ratio analysis to assess financial performance.
5. Develop a budget and breakeven analysis.
6. Discuss the nature and concept of the marketing mix.

13 weeks, about 42 hours in total. Yours will differ.

1. Week 1Module 1: Management of Small Business

   • Unit 1: Management of Small Business · 3 hours

     Define management and small business.. Understand the nature of small-scale business.. Identify the role of management in business decisions..

2. Week 2Module 1: Management of Small Business

   • Unit 2: Characteristics and Business goals of Small Business Enterprises · 3 hours

     Explain the major characteristics of small business.. Define the goals of small business.. List and explain elements used in the frame work for market assessment.

3. Week 3Module 1: Management of Small Business

   • Unit 3: Need for Small Business Enterprises · 3 hours

     Explain the importance of small business.. Explain the problems of small business..

4. Week 4Module 1: Management of Small Business

   • Unit 4: Basic Concepts in Management · 3 hours

     Define management.. Explain the basic concept of management.. Understand communication skills in business.. Apply effective communication in business..

5. Week 5Module 1: Management of Small Business

   • Unit 5: Management Principles · 3 hours

     Define management principle.. Identify universal principles of management.. Explain the usefulness of management principles..

6. Week 6Module 1: Management of Small Business

   • Unit 6: Marketing Strategy and Planning · 3 hours

     Understand the concept of Marketing Strategy.. Define Planning.. Know the importance of planning.. Identify the types of plans..

7. Week 7Module 2: Strategic marketing Planning Process

   • Unit 7: Strategic marketing Planning Process · 3 hours

     Understand and explain the strategic marketing planning process.. Understand market assessment and its importance.. Develop, discuss and know the purpose, content and responsibilities of the annual marketing plan..

8. Week 8Module 2: Strategic marketing Planning Process

   • Unit 8: Market Analysis · 3 hours

     Explain the marketing environment.. Explain micro-environmental variables.. Explain macro-environmental variables.. Differentiate between opportunities and threats.. Explain the implications of these variables to marketing companies..

9. Week 9Module 2: Strategic marketing Planning Process

   • Unit 9: Marketing Mix; Pricing Policies and Strategies · 3 hours

     State the factors affecting the pricing decision.. State the importance and role of cost in pricing.. Identify the different methods used in pricing.. Explain how pricing can be used to achieve the objectives at each stage of the products life-cycle..

10. Week 10Module 2: Strategic marketing Planning Process

    • Unit 10: Marketing Mix; Product · 3 hours

      Define a product.. Classify products into either consumer or industrial products.. Explain the characteristics of industrial products..

11. Week 11Module 2: Strategic marketing Planning Process

    • Unit 11: Marketing Mix; Channels of Distribution · 3 hours

      Explain marketing channels.. Explain types of channels.. Describe the role of distribution channels in the overall marketing of products.. State the factors involved in selection of an appropriate channel mix..

12. Week 12Module 2: Strategic marketing Planning Process

    • Unit 12: Promotion · 3 hours

      Explain the nature and role of personal selling and sales promotion.. List different types of sales position and sales promotion schemes.. Describe the steps involved in the selling process.. Explain the growing importance of sales promotion in Nigeria..

13. Week 13Module 3: Sources of Information

    • Unit 13: Sources of Information · 3 hours

      Understand the meaning of Sources of Information.. Know the strategic importance of information.. Explain the characteristics and costs of useful information.. Identify Internal and External sources of Information..

    • Unit 14: Elements of an Information System · 3 hours

      Understand the concept of Information System and its elements.. Know the Records Retention programme.. Explain the procedures of a records retention programme.. Understand the uses of information tools such as manuals, reports and forms..