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BUS427

Business Policy and Strategy

This course provides a comprehensive overview of business policy and strategy. It explores the fundamental concepts, evolution, and characteristics of business policies. Students will learn about corporate strategy, strategic management, and the roles of top-level management. The course also covers strategy formulation, environmental appraisal, corporate governance, social responsibility, and ethical decision-making, equipping students with the knowledge to analyze complex business problems and develop effective strategies.

About this course

Difficulty
Intermediate
Study hours
156 hours
Maths
Basic
Content
Theoretical, case study
Practical work
Yes
How it is assessed
  • Assignments
  • Tutor Marked Assessments
  • Final Examination

What you'll read

The real module and unit structure of BUS427, taken from the course material NOUN publishes.

One paragraph, so you can see how it reads

BUS427 · UNIT 1 BUSINESS POLICY – DEFINITION AND DISCUSSION OF CONCEPT

I believe you have read the course guide and have a general understanding of this course unit and how it fits into the course as a whole. You will see the objectives below specify what you are expected to learn after reading this unit.

What you should be able to do

  1. Understand the basic considerations in business policies.
  2. Understand the functions and responsibilities of an enterprise's general management.
  3. Identify problems associated with the management of an enterprise.
  4. Understand the design and implementation of corporate strategies.
  5. Apply ethical frameworks to business decisions.

What it prepares you for

Careers
  • Business Analyst
  • Management Consultant
  • Strategic Planner
  • Executive Manager
  • Business Development Manager
Where it is applied
  • Consulting
  • Financial Services
  • Manufacturing
  • Technology
  • Healthcare

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 3: Strategy Formulation

    Unit 1: Basic Models of Strategic Management

    Basic Models of Strategic Management requires understanding of various theoretical frameworks and their practical applications, demanding strong analytical skills.

  • Module 4: Corporate Governance and Social Responsibility

    Unit 4: Ethical Decision Making

    Ethical Decision Making involves complex moral reasoning and the application of ethical frameworks to real-world business dilemmas, requiring critical thinking and ethical awareness.

A suggested way through it

Suggested

13 weeks, about 26 hours in total. Yours will differ.

  1. Week 1Module 1: Basics About Business Policy
    • Unit 1: Business Policy – Definition and Discussion of Concepts · 2 hours

      Read the definition of policy, business, and business policy.. Understand the need for business policy.. Explain business policy implementation in an organization..

  2. Week 2Module 1: Basics About Business Policy
    • Unit 2: Evolution of Business Policy as a Discipline · 2 hours

      Trace the evolution of business policy as a discipline.. Discuss the genesis of business policy.. Trace the evolution of business policy based on managerial practices..

  3. Week 3Module 1: Basics About Business Policy
    • Unit 3: Nature, Objectives and Purpose of Business Policy · 2 hours

      State the nature of business policy.. Highlight the importance of business policy.. Enumerate the purposes of business policy.. List the objectives of business policy..

  4. Week 4Module 1: Basics About Business Policy
    • Unit 4: Kinds/Types of Policies · 2 hours

      Explain the characteristics of policy.. List and discuss the sources of a policy.. State the features that make a good policy..

  5. Week 5Module 1: Basics About Business Policy
    • Unit 5: Types/Kinds of Policies · 2 hours

      Describe how policies are formulated.. List the types of Policy.. Enumerate the reasons for formulating policies..

  6. Week 6Module 1: Basics About Business Policy
    • Unit 6: Organizational Policies · 2 hours

      Explain the meaning of organization.. Discuss the purpose of organizational policies.. Differentiate between objectives and policies..

  7. Week 7Module 1: Basics About Business Policy
    • Unit 7: Functions and Responsibilities of Business Policy in management · 2 hours

      Discuss business policy as they relate to different organizations.. Enumerate the function of Business policy in management.. Discuss the responsibility of Business policy in management..

  8. Week 8Module 2: Concept of Corporate Strategy and Management
    • Unit 1: The Concept of Corporate Strategy · 2 hours

      Explain the meaning of and the need for strategy.. Explain the scope of strategy.. List and discuss criteria and steps involved in formulation of strategy..

  9. Week 9Module 2: Concept of Corporate Strategy and Management
    • Unit 2: Strategic Decision Making · 2 hours

      Define and explain strategic decision making.. Discuss issues in strategic decision-making.. Enumerate and discuss the various schools of thought on strategic formation..

  10. Week 10Module 2: Concept of Corporate Strategy and Management
    • Unit 3: Process of Strategic Management · 2 hours

      Define Strategic Management and discuss the Process of Strategic Management.. List and explain the Phases in Strategic Management.. Enumerate and discuss the Elements in Strategic Management Process..

  11. Week 11Module 2: Concept of Corporate Strategy and Management
    • Unit 4: Overview of Strategic Management · 2 hours

      Define the Concepts/Approaches of Strategic Management.. Discuss the Strategic Formation (Classical School).. Explain what is meant by Strategic Evaluation and Choice..

  12. Week 12Module 2: Concept of Corporate Strategy and Management
    • Unit 5: Historical Developments of Strategic Management · 2 hours

      Trace the Birth of Strategic Management.. Discuss the Growth and Portfolio Theory.. Discuss the Marketing Revolution and the Japanese Challenge..

  13. Week 13Module 2: Concept of Corporate Strategy and Management
    • Unit 6: Hierarchy of Strategic Intent · 2 hours

      Explain the concepts of strategic intent, stretch, leverage and fit.. Describe and exemplify the concept of vision and mission.. Explain the three dimension of business definition..

Preparing for the exam

What to do
  • Create concept maps linking Units 3-5 strategy formulation models.
  • Practice applying SWOT analysis to different case studies (Units 1-2 Module 5).
  • Review ethical frameworks from Unit 4 Module 4 and apply them to sample scenarios.
  • Focus on understanding the roles and responsibilities of the board of directors (Unit 1 Module 4).
  • Develop time management skills for the final examination by practicing with past papers.

Questions students ask about this course

What is BUS427 about?

This course provides a comprehensive overview of business policy and strategy. It explores the fundamental concepts, evolution, and characteristics of business policies. Students will learn about corporate strategy, strategic management, and the roles of top-level management. The course also covers strategy formulation, environmental appraisal, corporate governance, social responsibility, and ethical decision-making, equipping students with the knowledge to analyze complex business problems and develop effective strategies.

How many units does BUS427 have?

BUS427, Business Policy and Strategy, has 23 units across 5 modules, over 279 pages of course material. You can read it one unit at a time.

How many credit units is BUS427?

BUS427 carries 3 credit units, at 400 level in Management Sciences.

Is BUS427 hard?

BUS427 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work, and it has a practical component.

How long does BUS427 take to study?

About 156 hours of study, spread across its 23 units.

How is BUS427 assessed?

BUS427 is assessed by Assignments, Tutor Marked Assessments and Final Examination.

What can I do with BUS427?

Business Analyst, Management Consultant, Strategic Planner, Executive Manager and Business Development Manager.

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