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AEM719

Extension Methods And Communication

This course on Extension Methods and Communication provides postgraduate diploma students with an understanding of key topics in agricultural extension. It explores various extension methods and communication processes essential for effective interaction with farmers. The course covers theories of communication, different communication mediums, and strategies for teaching extension methods to rural farmers, emphasizing critical thinking and research-oriented approaches.

About this course

Difficulty
Intermediate
Study hours
39 hours
Maths
None
Content
Theoretical, practical
Practical work
Yes
How it is assessed
  • Tutor Marked Assignments
  • Final Examination

One paragraph, so you can see how it reads

AEM719 · UNIT 1: CONCEPT/ MEANING AND OVERVIEW OF THE USE OF EXTENSION METHODS

In this unit, you will learn about the various concepts or meaning of extension education and extension methods. Extension methods of teaching guide the learning process so that the farmer learns more and better. Techniques adopted in the conduct of extension work emphasizes the practice of extension as that of extending knowledge to farm families.

What you should be able to do

  1. Demonstrate an understanding of extension methods and their application.
  2. Apply communication theories and concepts in extension programs.
  3. Evaluate and communicate extension programs effectively.
  4. Identify and utilize appropriate media for rural communication.
  5. Analyze barriers to effective communication and develop strategies to overcome them.

What it prepares you for

Careers
  • Extension Officer
  • Agricultural Communicator
  • Rural Development Officer
  • Agricultural Consultant
Where it is applied
  • Agriculture
  • Rural Development
  • Government
  • Non-Governmental Organizations

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 1: Extension Methods

    Unit 6: Theories of Mass Media

    Understanding the various theories requires a grasp of abstract concepts and their practical application in mass communication.

  • Module 3: Communication in Extension

    Unit 3: Communication Models

    Requires understanding of complex interactions and feedback loops in communication processes.

A suggested way through it

Suggested

13 weeks, about 30 hours in total. Yours will differ.

  1. Week 1Module 1: Extension Methods
    • Unit 1: Concepts/ meaning and overview of the use of extension methods · 2 hours

      Read the introduction to extension methods and education.. Understand the four conditions necessary for effective teaching methods.. Differentiate between extension methods and extension education..

  2. Week 2Module 1: Extension Methods
    • Unit 2: Agricultural Extension Methods · 2 hours

      Define the term extension.. List and describe three extension methods with examples.. State the relevance of combinations of variety of methods..

  3. Week 3Module 1: Extension Methods
    • Unit 3: Individual Teaching Methods · 2 hours

      Define teaching methods.. Explain individual teaching methods.. Enumerate three methods used in individual techniques..

  4. Week 4Module 1: Extension Methods
    • Unit 4: Group Methods · 2 hours

      Identify different types of groups methods.. List the steps to successful group meetings.. Discuss the advantages of method demonstrations..

  5. Week 5Module 1: Extension Methods
    • Unit 5: Mass Media Methods · 2 hours

      Define mass media method.. Enumerate five types of mass media methods.. Identify two print media type..

  6. Week 6Module 1: Extension Methods
    • Unit 6: Theories of Mass Media · 2 hours

      Explain and apply the mass media theory.. Briefly explain the magic bullet theory.. Discuss the use and gratification theory..

  7. Week 7Module 2: Extension and learning process
    • Unit 1: Teaching and Learning Process in Extension · 2 hours

      Explain the terms teaching and learning in extension.. State the characteristics of learning and teaching in extension.. List five ways of achieving transfer of learning..

  8. Week 8Module 2: Extension and learning process
    • Unit 2: Education in Extension · 2 hours

      Define the term motivation.. List three things that would motivate farmers to learn.. Explain perception and principles of perception in extension..

  9. Week 9Module 3: Communication in Extension
    • Unit 1: Concepts of communication in Extension · 2 hours

      Define the term communication in extension.. Explain the need for communication.. Explain functions of communication..

  10. Week 10Module 3: Communication in Extension
    • Unit 2: Elements of communication Process · 2 hours

      Explain clearly the term communication.. List four elements of communication processs.. Explain the feed back mechanism in communication process..

  11. Week 11Module 3: Communication in Extension
    • Unit 3: Communication Models · 2 hours

      Enumerate the criticisms against cyclical and transactional models in communication.. Explain linear or mathematical model.. Describe the problem solver model..

  12. Week 12Module 3: Communication in Extension
    • Unit 4: Barriers, Non-verbal and listening skills in communication · 2 hours

      Identify barriers to effective communication.. Identify non-verbal communication styles.. Explain factors affecting listening habits in communication..

    • Unit 5: Effective and strategic communication · 2 hours

      Explain the relationship between communication and technology transfer.. State the role of information officer with regards to stakeholders in the field of information..

  13. Week 13Module 3: Communication in Extension
    • Unit 6: Media for Rural Communication and Development · 2 hours

      Explain the use of video and slide sets.. Describe Audio Cassettes and flip charts.. List the functions of printed materials and rural radio..

    • Unit 7: Organization of Extension Communication · 2 hours

      Enumerate six functions of extension communication unit.. Explain communication services in a communication unit..

Preparing for the exam

What to do
  • Review all Tutor-Marked Assignments (TMAs) and their solutions.
  • Create concept maps linking extension methods to specific communication strategies (Units 1-5).
  • Study communication theories and models, focusing on practical applications in extension (Module 3).
  • Practice applying different communication techniques to address specific agricultural challenges (Units 4-7).
  • Focus on understanding the roles and functions of extension communication units (Unit 7).
  • Prepare examples of effective communication strategies for technology transfer (Unit 5).

Questions students ask about this course

What is AEM719 about?

This course on Extension Methods and Communication provides postgraduate diploma students with an understanding of key topics in agricultural extension. It explores various extension methods and communication processes essential for effective interaction with farmers. The course covers theories of communication, different communication mediums, and strategies for teaching extension methods to rural farmers, emphasizing critical thinking and research-oriented approaches.

How many units does AEM719 have?

AEM719, Extension Methods And Communication, has 15 units across 3 modules, over 135 pages of course material. You can read it one unit at a time.

How many credit units is AEM719?

AEM719 carries 2 credit units, at 700 level in Agricultural Sciences.

Is AEM719 hard?

AEM719 is rated intermediate level, with no mathematical content. It is mostly theoretical and practical work, and it has a practical component.

How long does AEM719 take to study?

About 39 hours of study, spread across its 15 units.

How is AEM719 assessed?

AEM719 is assessed by Tutor Marked Assignments and Final Examination.

What can I do with AEM719?

Extension Officer, Agricultural Communicator, Rural Development Officer and Agricultural Consultant.

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