Agric Extension Administration, Programme Planning & Evaluation

1. Understand the theories and principles of Extension Administration
2. List the tasks and functions of an Extension Administrator
3. Explain the principles of supervision in extension work
4. Describe some motivational techniques applied in extension work
5. Explain the importance of extension programme planning
6. Describe the extension planning process
7. Explain the concepts of monitoring and evaluation in Agricultural Extension programmes

13 weeks, about 29 hours in total. Yours will differ.

1. Week 1Module 1:

   • Unit 1: The Concept of Extension Administration · 1.5 hours

     Define administration and management.. Differentiate between management and administration.. Explain the concept of extension administration..

   • Unit 2: Principles of Extension Administration · 1.5 hours

     State the principles that guide the administration of extension services.. Explain the conditions necessary for successful extension administration..

2. Week 2Module 1:

   • Unit 3: Theories of Administration Related to Extension · 2 hours

     Describe the classical management theories, including scientific management and classical organization theory.. Discuss the contributions and limitations of each theory.. Explain how each theory can help perform management functions..

3. Week 3Module 2:

   • Unit 4: Essential Tasks of an Extension Administrator · 2 hours

     Review the essential tasks involved in planning and execution of good extension administration.. Discuss the importance of budgeting and work schedules in extension administration.. Explain the role of information flow in effective extension administration..

4. Week 4Module 2:

   • Unit 5: Strategic Tasks of an Extension Administrator · 2 hours

     Discuss the strategic tasks of an extension administrator, including looking ahead and linking with similar organizations.. Identify causes of low staff morale and list factors that can help raise staff morale.. Explain the importance of staff development through training and seminars..

5. Week 5Module 2:

   • Unit 6: Qualities and Functions of Extension Administrators · 2 hours

     Itemize the essential attributes of an extension administrator, such as commanding respect and loyalty.. Describe the functions of an extension director, including planning, organizing, and staffing.. Explain the responsibilities of an extension administrator, such as delineating objectives and drawing broad plans of action..

6. Week 6Module 2:

   • Unit 7: Organizing and Coordinating for Extension Work · 2 hours

     Define organizing and coordinating in the context of extension work.. Describe the organizing process, including detailing work, dividing workload, and setting up coordination mechanisms.. Describe the coordinating process and mechanisms, such as managerial hierarchy and interdepartmental communication..

7. Week 7Module 3:

   • Unit 8: Extension Supervision · 2 hours

     Define supervision and explain its usefulness in extension work.. State the principles of extension supervision, such as cooperation and leadership.. Discuss the functions of the extension supervisor, including personnel, extension programmes, finance, and public relations..

8. Week 8Module 3:

   • Unit 9: Staff Recruitment, Placement and Discipline · 2 hours

     Discuss the procedure for staff recruitment, including internal and external recruitment methods.. Describe the staff selection process, including interviews and selection tests.. Explain the process of discipline in the extension service, including progressive discipline..

9. Week 9Module 3:

   • Unit 10: Motivation in the Extension System · 2 hours

     Explain the types of motivation, including achievement, affiliation, competence, and power motivation.. Classify motivation theories, including content, process, and reinforcement theories.. Understand the importance of motivation in the extension service, including Maslow's hierarchy of needs..

10. Week 10Module 4:

    • Unit 11: Extension Programme Planning and Execution · 2 hours

      Understand the need for extension programme planning, including its purposes and benefits.. State the principles of programme planning, such as examining the situation and involving the clientele.. Describe the steps in extension programme planning, including identification, situation analysis, and organization for planning..

11. Week 11Module 4:

    • Unit 12: Strategic Extension Campaign · 2 hours

      Understand the usefulness of Strategic Extension Campaign (SEC) in technology transfer.. Explain the operational phases of SEC planning, including problem identification and objective formulation.. Discuss the characteristics of SEC, such as being problem-solving oriented and participatory..

12. Week 12Module 4:

    • Unit 13: Personnel Management and Staff Training · 2 hours

      Understand the functions of personnel management, including planning, recruitment, and training.. State the guidelines for successful personnel administration, such as centralization and fairness.. Discuss the importance of staff training, including pre-service and in-service training..

13. Week 13Module 5:

    • Unit 14: The Role of Public Relations in the Extension Service · 2 hours

      Understand the meaning and aims of public relations in the extension service.. State the steps in organizing public relations efforts, including determining the target audience and conducting research.. Explain the role of the extension supervisor as a PR coordinator..

    • Unit 15: Marketing Extension · 2 hours

      Understand the meaning of marketing extension and its importance in boosting agricultural production.. List the roles of agricultural marketing extension, such as advising farmers on what crops to grow and providing marketing information.. Discuss the concept of utility of form, place and time in agricultural marketing..