Tourism Entrepreneurship
- Social Sciences
- 400 level
- 2 credit units
- 165 pages
- 8 units
This course introduces students to the fundamentals of tourism entrepreneurship. It explores the definitions of tourism, visitors, and entrepreneurs, and examines the historical perspectives and international environment of tourism. The course covers sources of tourism expenditure, demand for services, and the dynamism of entrepreneurship. It also emphasizes sustainable tourism development, entrepreneurial team roles, and the stages of growth in entrepreneurial ventures, strategic management, and information technology in tourism.
About this course
- Difficulty
- Intermediate
- Study hours
- 45 hours
- Maths
- Basic
- Content
- Theoretical
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of TSM442, taken from the course material NOUN publishes.
- UNIT 1: The definition of tourism units & Scope of Entrepreneurial tourism venture
- Unit 2 Sources of Tourism Expenditure and Demand for Services by Tourists
- Unit 3 Dynamism of entrepreneur & Uncertainty conceptPage 34
- UNIT 4 SUSTAINABLE TOURISM DEVELOPMENT
- UNIT 5 ENTREPRENEURIAL TEAM ROLESPage 51
- UNIT 6 THE STAGES OF GROWTH CYCLE IN ENTREPRENEURIAL VENTURE
- UNIT 7 DEVELOPMENT AND MARKETING OF TOURISM ENTREPRENEUR SERVICES
- UNIT 10 New program major & choosing entrepreneur in tourism as a career path and success trailPage 103
One paragraph, so you can see how it reads
TSM442 · UNIT 1: The definition of tourism units & Scope of Entrepreneurial tourism venture
These terms are inadequate synonyms for travel, and their use as such adds further confusion when the field of travel is variously referred to as the travel industry, the tourism industry, the hospitality industry, and most recently, the visitor industry. Why is so much attention given to these definitions?
What you should be able to do
- Define tourism and entrepreneurship concepts
- Apply strategic management principles to tourism ventures
- Identify opportunities and challenges in tourism entrepreneurship
- Evaluate the economic impact of tourism
- Develop sustainable tourism strategies
What it prepares you for
- Tourism Manager
- Hotel Manager
- Travel Consultant
- Event Planner
- Restaurant Manager
- Hospitality
- Travel
- Tourism
- Recreation
- Event Management
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3: Challenges and Prospects
Unit 11: Mintzberg model of strategic decision making for entrepreneur ventures
Mintzberg's modes require understanding of different organizational structures and decision-making processes.
- Module 3: Challenges and Prospects
Unit 12: Entrepreneurial characteristics & key to sub-stages of business development
Understanding the nuances of each stage and how they relate to long-term business success requires critical analysis.
A suggested way through it
13 weeks, about 28 hours in total. Yours will differ.
- Week 1Module 1: Introduction
Unit 1: Definition of tourism units & Scope of Entrepreneurial tourism venture · 2 hours
Define tourism units and entrepreneurial tourism venture.. Explain the scope of entrepreneurial tourism.. Discuss historical perspectives of tourism..
- Week 2Module 1: Introduction
Unit 2: Sources of Tourism expenditure & demand for services by tourists · 2 hours
Identify sources of tourism expenditure.. Explain the demand for services by tourists.. Discuss the importance of tourism expenditure to entrepreneurs..
- Week 3Module 1: Introduction
Unit 3: Dynamism of entrepreneur & Uncertainty concept · 2 hours
Explain dynamism in entrepreneur tourism.. Identify risks associated with entrepreneurial tourism.. Describe the concept of creative destruction..
- Week 4Module 1: Introduction
Unit 4: Sustainable Tourism Development · 2 hours
Define sustainable tourism development.. Explain the concept of entrepreneurial tourism.. Discuss the beneficiaries of sustainable development..
- Week 5Module 1: Introduction
Unit 5: Entrepreneurial Team Role · 2 hours
Define entrepreneurial team and its role in tourism development.. Explain the relevance of teams in career development.. Discuss potential barriers to team formation..
- Week 6Module 2: Entrepreneurial Venture
Unit 6: The stages of growth cycle in entrepreneurial venture · 2 hours
Explain the stages of growth cycle in entrepreneurial ventures.. Identify each stage of the growth cycle.. Discuss the relationship between stages..
- Week 7Module 2: Entrepreneurial Venture
Unit 7: Development and Marketing of Tourism entrepreneurial services · 2 hours
Explain the development and marketing of tourism.. Discuss the best measure of economic impact of tourism.. Describe the advantages and disadvantages of tourism..
- Week 8Module 2: Entrepreneurial Venture
Unit 8: Role and types of entrepreneur venture in tourism environment · 2 hours
Describe different types of entrepreneurial roles.. Define founding entrepreneur with examples.. Explain what entrepreneurial venture is about..
- Week 9Module 2: Entrepreneurial Venture
Unit 9: Strategic Management & Information Technology in tourism · 2 hours
Explain strategy, mission, and vision.. Identify kinds of strategies and their functions.. Differentiate between corporate, business, and functional strategies..
- Week 10Module 2: Entrepreneurial Venture
Unit 10: New program major & choosing entrepreneur in tourism as a career path & Success Trail · 2 hours
Describe the role of an entrepreneur in a tourism firm.. Identify the category of entrepreneur.. Discuss the characteristics of an entrepreneur..
- Week 11Module 3: Challenges and Prospects
Unit 11: Mintzberg model of strategic decision making for entrepreneur ventures · 2 hours
Understand the strategic decision-making process.. Know how to initiate a strategy.. Discuss modes of strategic decision-making..
- Week 12Module 3: Challenges and Prospects
Unit 12: Entrepreneurial characteristics & key to sub-stages of business development · 2 hours
Identify good entrepreneurial characteristics.. Describe sub-stages of small business development.. Understand the difference between corporate goal and corporate development..
- Week 13Module 3: Challenges and Prospects
Unit 13: Special contribution of entrepreneur tourism venture to the economy · 2 hours
Explain how entrepreneur ventures create new jobs.. Discuss how entrepreneurs introduce innovations.. Identify goods and services entrepreneurs produce efficiently..
Unit 14: Managing entrepreneur tourism challenges and experience · 2 hours
Review challenges and experiences in tourism entrepreneurship. Prepare for final examination.
Preparing for the exam
- Review key definitions and concepts from Units 1-2.
- Create case studies applying strategic management models from Units 9-11.
- Focus on sustainable tourism practices from Unit 4.
- Practice identifying entrepreneurial characteristics from Unit 12.
- Summarize the economic contributions of tourism ventures from Unit 13.
Questions students ask about this course
What is TSM442 about?
This course introduces students to the fundamentals of tourism entrepreneurship. It explores the definitions of tourism, visitors, and entrepreneurs, and examines the historical perspectives and international environment of tourism. The course covers sources of tourism expenditure, demand for services, and the dynamism of entrepreneurship. It also emphasizes sustainable tourism development, entrepreneurial team roles, and the stages of growth in entrepreneurial ventures, strategic management, and information technology in tourism.
How many units does TSM442 have?
TSM442, Tourism Entrepreneurship, has 8 units across 1 module, over 165 pages of course material. You can read it one unit at a time.
How many credit units is TSM442?
TSM442 carries 2 credit units, at 400 level in Social Sciences.
Is TSM442 hard?
TSM442 is rated intermediate level, with basic mathematical content. It is mostly theoretical work.
How long does TSM442 take to study?
About 45 hours of study, spread across its 8 units.
How is TSM442 assessed?
TSM442 is assessed by assignments, tutor marked assessments and final examination.
What can I do with TSM442?
Tourism Manager, Hotel Manager, Travel Consultant, Event Planner and Restaurant Manager.