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TSM442Social Sciences2 Unitsintermediate

Tourism Entrepreneurship

This course introduces students to the fundamentals of tourism entrepreneurship. It explores the definitions of tourism, visitors, and entrepreneurs, and examines the historical perspectives and international environment of tourism. The course covers sources of tourism expenditure, demand for services, and the dynamism of entrepreneurship. It also emphasizes sustainable tourism development, entrepreneurial team roles, and the stages of growth in entrepreneurial ventures, strategic management, and information technology in tourism.

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45h
Study Time
13
Weeks
3h
Per Week
basic
Math Level
Course Keywords
TourismEntrepreneurshipVenturesSustainabilityManagement

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Tourism Definitions

2

Entrepreneurship

3

Sustainable Development

4

Strategic Management

5

Information Technology

6

Entrepreneurial Ventures

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Tourism Manager

Apply your skills in this growing field

Hotel Manager

Apply your skills in this growing field

Travel Consultant

Apply your skills in this growing field

Event Planner

Apply your skills in this growing field

Restaurant Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HospitalityTravelTourismRecreationEvent Management

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction

2h

Unit 1: Definition of tourism units & Scope of Entrepreneurial tourism venture

2 study hours
  • •Define tourism units and entrepreneurial tourism venture.
  • •Explain the scope of entrepreneurial tourism.
  • •Discuss historical perspectives of tourism.
Week
2

Module 1: Introduction

2h

Unit 2: Sources of Tourism expenditure & demand for services by tourists

2 study hours
  • •Identify sources of tourism expenditure.
  • •Explain the demand for services by tourists.
  • •Discuss the importance of tourism expenditure to entrepreneurs.
Week
3

Module 1: Introduction

2h

Unit 3: Dynamism of entrepreneur & Uncertainty concept

2 study hours
  • •Explain dynamism in entrepreneur tourism.
  • •Identify risks associated with entrepreneurial tourism.
  • •Describe the concept of creative destruction.
Week
4

Module 1: Introduction

2h

Unit 4: Sustainable Tourism Development

2 study hours
  • •Define sustainable tourism development.
  • •Explain the concept of entrepreneurial tourism.
  • •Discuss the beneficiaries of sustainable development.
Week
5

Module 1: Introduction

2h

Unit 5: Entrepreneurial Team Role

2 study hours
  • •Define entrepreneurial team and its role in tourism development.
  • •Explain the relevance of teams in career development.
  • •Discuss potential barriers to team formation.
Week
6

Module 2: Entrepreneurial Venture

2h

Unit 6: The stages of growth cycle in entrepreneurial venture

2 study hours
  • •Explain the stages of growth cycle in entrepreneurial ventures.
  • •Identify each stage of the growth cycle.
  • •Discuss the relationship between stages.
Week
7

Module 2: Entrepreneurial Venture

2h

Unit 7: Development and Marketing of Tourism entrepreneurial services

2 study hours
  • •Explain the development and marketing of tourism.
  • •Discuss the best measure of economic impact of tourism.
  • •Describe the advantages and disadvantages of tourism.
Week
8

Module 2: Entrepreneurial Venture

2h

Unit 8: Role and types of entrepreneur venture in tourism environment

2 study hours
  • •Describe different types of entrepreneurial roles.
  • •Define founding entrepreneur with examples.
  • •Explain what entrepreneurial venture is about.
Week
9

Module 2: Entrepreneurial Venture

2h

Unit 9: Strategic Management & Information Technology in tourism

2 study hours
  • •Explain strategy, mission, and vision.
  • •Identify kinds of strategies and their functions.
  • •Differentiate between corporate, business, and functional strategies.
Week
10

Module 2: Entrepreneurial Venture

2h

Unit 10: New program major & choosing entrepreneur in tourism as a career path & Success Trail

2 study hours
  • •Describe the role of an entrepreneur in a tourism firm.
  • •Identify the category of entrepreneur.
  • •Discuss the characteristics of an entrepreneur.
Week
11

Module 3: Challenges and Prospects

2h

Unit 11: Mintzberg model of strategic decision making for entrepreneur ventures

2 study hours
  • •Understand the strategic decision-making process.
  • •Know how to initiate a strategy.
  • •Discuss modes of strategic decision-making.
Week
12

Module 3: Challenges and Prospects

2h

Unit 12: Entrepreneurial characteristics & key to sub-stages of business development

2 study hours
  • •Identify good entrepreneurial characteristics.
  • •Describe sub-stages of small business development.
  • •Understand the difference between corporate goal and corporate development.
Week
13

Module 3: Challenges and Prospects

4h

Unit 13: Special contribution of entrepreneur tourism venture to the economy

2 study hours
  • •Explain how entrepreneur ventures create new jobs.
  • •Discuss how entrepreneurs introduce innovations.
  • •Identify goods and services entrepreneurs produce efficiently.

Unit 14: Managing entrepreneur tourism challenges and experience

2 study hours
  • •Review challenges and experiences in tourism entrepreneurship
  • •Prepare for final examination

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review key definitions and concepts from Units 1-2.

2

Create case studies applying strategic management models from Units 9-11.

3

Focus on sustainable tourism practices from Unit 4.

4

Practice identifying entrepreneurial characteristics from Unit 12.

5

Summarize the economic contributions of tourism ventures from Unit 13.

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