Strategic Management In Hospitality And Tourism
- Social Sciences
- 400 level
- 2 credit units
- 123 pages
- 13 units
This course introduces learners to advanced and contemporary knowledge of strategic management in the hospitality and tourism sectors. It aims to equip future leaders and managers with the analytical and practical managerial skills needed for professional and efficient job performance. The course highlights holistic approaches to strategic management, emphasizing synergies between external and internal environments. Structured in a model approach, it helps learners understand the basics and develop independent approaches to complexities and uncertainties in the business environment.
About this course
- Difficulty
- Intermediate
- Study hours
- 65 hours
- Maths
- None
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of TSM441, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
TSM441 · UNIT 1 INTRODUCTION TO STRATEGIC MANAGEMENT
Strategic management can be linked to the works of Sun Tzu that date to 400 B.C. and Carl von Clausewitz in the eighteenth century. Sun Tzu‟s reference to space, quantities, and related factors is similar to the characteristics of the positioning schools (Mintzberg, Ahlstrand & Lampel, 1998). According to Sun Tzu, calculations underlie victorious situations in war.
What you should be able to do
- Analyze strategic management concepts
- Evaluate the hospitality and tourism context
- Apply corporate strategy principles
- Assess the task environment
- Understand organizational structure
- Explain the role of ICT in tourism
What it prepares you for
- Hotel Manager
- Tourism Consultant
- Restaurant Manager
- Event Planner
- Travel Agent
- Hospitality
- Tourism
- Travel
- Event Management
- Food Service
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 2:
Unit 2: The Organization Context
Requires understanding of complex interdependencies between various stakeholders and their potentially conflicting interests.
- Module 2:
Unit 3: Business Level Strategies
Requires strong analytical skills to assess competitive forces and develop effective strategies for different market conditions.
- Module 3:
Unit 1: Strategy Formation-Formulation Approaches
Requires understanding of various approaches to strategy formation and their implications for organizational success.
A suggested way through it
13 weeks, about 42 hours in total. Yours will differ.
- Week 1Module 1: Introduction
Unit 1: Introduction to Strategic Management · 3 hours
Read Unit 1: Understand the historical origins of strategic management and its evolution.. Identify the different schools of thought on strategic management.. Define key terms like mission, vision, goals, and objectives..
- Week 2Module 1: Introduction
Unit 2: Strategic Management in Hospitality and Tourism · 3 hours
Read Unit 2: Define the hospitality and tourism context.. Evaluate the characteristics and types of hospitality and tourism organizations.. Analyze how these characteristics influence strategic management practices..
- Week 3Module 1: Introduction
Unit 3: Corporate Strategy for Hospitality and Tourism · 3 hours
Read Unit 3: Understand the importance of mission and stakeholders in tourism management.. Identify techniques of strategic analysis and choice.. Enumerate the process of strategic implementation..
- Week 4Module 1: Introduction
Unit 4: The Hospitality and Tourism Industry Context · 3 hours
Read Unit 4: Define and explain the role of the external environment.. Explain strategy formulation from a contingency perspective.. Explain environment dimensions as they relate to hospitality and tourism..
- Week 5Module 1: Introduction
Unit 5: Macro Environment & Hospitality and Tourism · 3 hours
Read Unit 5: Describe the macro environment and its components.. Explain how different environmental types impact the hospitality and tourism industry.. Analyze the key variables and issues within each macro-environmental category..
- Week 6Module 2:
Unit 1: The Task Environment and its influence · 3 hours
Read Unit 1: Discuss the immediate or task environment.. Explain the Five Forces Model in the context of the hospitality and tourism industry.. Analyze the dynamics of competition and strategic groups..
- Week 7Module 2:
Unit 2: The Organization Context · 3 hours
Read Unit 2: Identify different stakeholders and their influence.. Explain organizational functions and their roles.. Discuss the complexity of the internal environment of hospitality and tourism organizations..
- Week 8Module 2:
Unit 3: Business Level Strategies · 3 hours
Read Unit 3: Explain the term 'competitive strategy'.. Understand positioning and generic business strategies.. Assess business-level strategy in hospitality and tourism firms..
- Week 9Module 2:
Unit 4: Corporate Level Strategies · 3 hours
Read Unit 4: Explain corporate strategy and identify its competences.. Evaluate different approaches to corporate strategy development.. Analyze how corporate strategies add value to organizations..
- Week 10Module 2:
Unit 5: Network Level Strategies · 3 hours
Read Unit 5: Discuss motivations for forming strategic alliances.. State the advantages and disadvantages of strategic alliances.. Explain management contracting, franchising, and joint ventures..
- Week 11Module 3:
Unit 1: Strategy Formation-Formulation Approaches · 3 hours
Read Unit 1: Explain strategy formation, formulation, and implementation.. Discuss the different approaches to strategy formation.. Evaluate strategy formulation and implementation from a holistic perspective..
- Week 12Module 3:
Unit 2: Strategy Implementation and change · 3 hours
Read Unit 2: Explain the need for a strategy implementation framework.. State potential barriers and challenges in developing and implementing strategies.. Evaluate methods to overcome resistance to strategy implementation..
- Week 13Module 3:
Unit 3: Strategic Management problems · 3 hours
Read Unit 3: Explain the challenges of strategic management in the context of hospitality and tourism.. Analyze the terms dynamics, content, context, process, and outcome.. Discuss how hospitality and tourism organizations can sustain competitiveness..
Unit 4: Strategy and ICT Application · 3 hours
Read Unit 4: Discuss the growth of ICT in the tourism and hospitality industry.. State the benefits of ICT in the strategic management of airlines.. Explain how ICT facilitates airline operations..
Preparing for the exam
- Create detailed summaries of each unit, focusing on key concepts and definitions.
- Develop case studies applying strategic management principles to real-world hospitality scenarios.
- Practice SWOT analysis for different tourism organizations.
- Review the Five Forces Model and its application to the hospitality industry.
- Prepare examples of successful and unsuccessful strategy implementations.
Questions students ask about this course
What is TSM441 about?
This course introduces learners to advanced and contemporary knowledge of strategic management in the hospitality and tourism sectors. It aims to equip future leaders and managers with the analytical and practical managerial skills needed for professional and efficient job performance. The course highlights holistic approaches to strategic management, emphasizing synergies between external and internal environments. Structured in a model approach, it helps learners understand the basics and develop independent approaches to complexities and uncertainties in the business environment.
How many units does TSM441 have?
TSM441, Strategic Management In Hospitality And Tourism, has 13 units across 3 modules, over 123 pages of course material. You can read it one unit at a time.
How many credit units is TSM441?
TSM441 carries 2 credit units, at 400 level in Social Sciences.
Is TSM441 hard?
TSM441 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work.
How long does TSM441 take to study?
About 65 hours of study, spread across its 13 units.
How is TSM441 assessed?
TSM441 is assessed by assignments, tutor marked assessments and final examination.
What can I do with TSM441?
Hotel Manager, Tourism Consultant, Restaurant Manager, Event Planner and Travel Agent.