Tourism Sales & Marketing
- Social Sciences
- 300 level
- 2 credit units
- 205 pages
- 15 units
This course introduces students to the principles of tourism sales and marketing. It covers key concepts such as the tourist product, customer relations, service marketing, and marketing research. Students will explore promotional activities, advertising, public relations, and the operations of travel agencies and tour operators. The course also examines the marketing mix, distribution channels, market segmentation, and consumer behavior within the tourism industry, equipping students with the skills to effectively market tourism services and destinations.
About this course
- Difficulty
- Intermediate
- Study hours
- 208 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- Yes
- Assignments
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of TSM305, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
TSM305 · UNIT 1 CONCEPT OF TOURISM SALES AND MARKETING
Having laid foundation with regards to definitions of ‘Marketing’ the stage is now set up to look into what Tourism Sales and Marketing stand for. In achieving this, here are some definitions of tourism.
What you should be able to do
- Explain tourism sales and marketing concepts
- Apply customer relations principles
- Analyze service marketing strategies
- Conduct marketing research
- Develop promotional activities
- Apply the marketing mix
What it prepares you for
- Tourism Manager
- Marketing Executive
- Sales Representative
- Travel Consultant
- Public Relations Officer
- Hospitality
- Travel Agencies
- Tourism Boards
- Event Management
- Destination Marketing
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 1:
Unit 4: Tourism Marketing Information System
Requires understanding of complex systems and data flow within organizations, as well as the ability to analyze and interpret data for marketing decisions.
- Module 2:
Unit 2: Advertising in Tourism Marketing
Involves understanding the nuances of persuasive communication and ethical considerations in influencing consumer behavior.
A suggested way through it
13 weeks, about 30 hours in total. Yours will differ.
- Week 1Module 1:
Unit 1: Concept of Tourism Sales and Marketing · 2 hours
Define marketing, tourism, and sales & marketing.. Explain marketing philosophies.. List tourism product features..
- Week 2Module 1:
Unit 2: Importance of Marketing and Basic Concept of Customer · 2 hours
Explain the importance of marketing in relation to services.. Explain the basic concept of customer-relations.. Explain methods of getting and retaining customers..
- Week 3Module 1:
Unit 3: Concept of Tourism Services Marketing · 2 hours
Explain the concept of service marketing in tourism.. Explain the properties of service marketing.. Identify similarities between goods and services..
- Week 4Module 1:
Unit 4: Tourism Marketing Information System · 2 hours
Explain the meaning of tourism marketing information system.. Identify basic requirements of marketing information system.. Mention types and sources of tourism information system..
- Week 5Module 1:
Unit 5: Tourism Marketing Research · 2 hours
Explain marketing research.. Explain types of marketing research.. Explain the objectives and importance of marketing research..
- Week 6Module 2:
Unit 1: Tourism Marketing Promotion · 2 hours
Explain the meaning to promotion.. Explain the objectives and functions of promotion.. Explain the various promotional mix..
- Week 7Module 2:
Unit 2: Advertising in Tourism Marketing · 2 hours
Explain the meaning of advertising.. Explain the aims and objectives of advertising.. Explain the responsibilities of the advertiser..
- Week 8Module 2:
Unit 3: Public Relations in Tourism Marketing · 2 hours
Explain the meaning of public relations.. Explain the objectives and functions of public relations.. Explain the tools and techniques of public relations..
- Week 9Module 2:
Unit 4: Travel Agency Operations in Tourism Marketing · 2 hours
Explain the definition of travel agent in tourism marketing.. Explain the functions of retails travel agent.. Explain the sources of revenue of the agency..
- Week 10Module 2:
Unit 5: Tour Operators in Tourism Marketing · 2 hours
Explain the meaning of tour operator.. Explain the duties and functions of tour operation.. Explain the types of tour operator..
- Week 11Module 3:
Unit 1: Marketing Mix Concept in Tourism Industry · 2 hours
Explain the meaning of marketing mix.. Explain the four Ps of marketing mix in tourism.. Explain the marketing organization..
- Week 12Module 3:
Unit 2: Channels of Distribution in Marketing · 2 hours
Explain the meaning of distribution in marketing.. Mention characteristic of distribution channels in tourism marketing.. Explain the functions of channel of distribution..
Unit 3: Marketing Environment · 2 hours
Explain the nature and meaning of marketing environment.. Explain the reasons for studying the marketing environment.. Explain the micro environment..
- Week 13Module 3:
Unit 4: Market Segmentation · 2 hours
Explain the meaning of market segmentation.. Explain the benefits of market segmentation.. Explain the bases of market segmentation..
Unit 5: Consumerism in Tourism Marketing · 2 hours
Define consumerism.. Explain the importance of consumerism.. Explain the causes of consumerism..
Preparing for the exam
- Create a study timetable allocating specific time slots for each module
- Summarize key concepts from each unit into concise notes
- Practice applying marketing principles to real-world tourism scenarios
- Review past assignments and tutor-marked assignments to identify areas for improvement
- Form a study group to discuss challenging concepts and share insights
- Focus on understanding the relationships between different marketing elements, such as the marketing mix and market segmentation
- Practice analyzing case studies to develop problem-solving skills
- Review key definitions and terminology to ensure a solid understanding of core concepts
- Prioritize studying the most challenging units identified in the course guide
- Allocate extra time for reviewing the final module, which covers essential integration of concepts
Questions students ask about this course
What is TSM305 about?
This course introduces students to the principles of tourism sales and marketing. It covers key concepts such as the tourist product, customer relations, service marketing, and marketing research. Students will explore promotional activities, advertising, public relations, and the operations of travel agencies and tour operators. The course also examines the marketing mix, distribution channels, market segmentation, and consumer behavior within the tourism industry, equipping students with the skills to effectively market tourism services and destinations.
How many units does TSM305 have?
TSM305, Tourism Sales & Marketing, has 15 units across 3 modules, over 205 pages of course material. You can read it one unit at a time.
How many credit units is TSM305?
TSM305 carries 2 credit units, at 300 level in Social Sciences.
Is TSM305 hard?
TSM305 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work, and it has a practical component.
How long does TSM305 take to study?
About 208 hours of study, spread across its 15 units.
How is TSM305 assessed?
TSM305 is assessed by Assignments, Tutor Marked Assignments and Final Examination.
What can I do with TSM305?
Tourism Manager, Marketing Executive, Sales Representative, Travel Consultant and Public Relations Officer.