International Marketing
- Management Sciences
- 800 level
- 3 credit units
- 152 pages
- 14 units
This course introduces learners to the fundamental concepts and strategies in international marketing. It explores the differences between domestic and international markets, covering topics such as modes of entry, branding, packaging, pricing, and distribution. The course also examines the influence of international organizations and financial factors on world trade, equipping learners with the knowledge to navigate the complexities of the global marketplace.
About this course
- Difficulty
- Intermediate
- Study hours
- 156 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- No
- Tutor Marked Assignments
- Self Assessment Exercises
- Final Examination
What you'll read
The real module and unit structure of MKT825, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
MKT825 · UNIT 2: BASES OF INTERNATIONAL TRADE
International marketing involves the extension of the analysis of planning and implementation of marketing resources and programmes to foreign markets. Once a firm extends its marketing resources and programmes beyond its national boundary to other countries, that firm will be said to been engaging in international marketing.
What you should be able to do
- Differentiate between domestic and international marketing environments.
- Evaluate various modes of entering international markets.
- Develop branding and packaging strategies for global markets.
- Formulate pricing strategies that consider international factors.
- Design effective distribution channels for international markets.
- Apply international marketing research techniques to gather and analyze data.
What it prepares you for
- International Marketing Manager
- Export Manager
- Global Brand Manager
- International Sales Representative
- Market Research Analyst
- Consumer Goods
- Manufacturing
- Technology
- Financial Services
- Tourism
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 2: Market Share Strategies
Unit 2: Distribution Strategy
Requires understanding of complex international trade regulations and diverse cultural norms affecting distribution channels.
- Module 3: Economic Strategies
Unit 4: International Accounting and Taxation
Involves navigating intricate tax laws and financial regulations across different countries, requiring a strong grasp of international finance.
A suggested way through it
13 weeks, about 29 hours in total. Yours will differ.
- Week 1Module 1: An Overview
Unit 1: An Overview of International Marketing · 1.5 hours
Define international marketing and differentiate it from domestic marketing.. Explain the reasons for engaging in international marketing.. Discuss the challenges faced by companies in international markets.. Differentiate between global and multinational companies..
Unit 2: Bases of International Trade · 1.5 hours
Explain the principles of absolute and comparative advantage.. Discuss the factor endowment theory and its limitations.. Analyze the production possibility curve and its relevance to international trade..
- Week 2Module 1: An Overview
Unit 3: World Market Environment · 2 hours
Analyze the demographic, natural, political-legal, socio-cultural, technological, and economic environments of world markets.. Discuss the implications of each environmental variable for marketing activities.. Explain the importance of understanding global markets..
- Week 3Module 1: An Overview
Unit 4: International Marketing- Mode of Entry · 2 hours
Explain the different modes of entering international markets, including exporting, joint venturing, and direct investment.. Discuss the advantages and disadvantages of each mode of entry.. Analyze the factors to consider when choosing a market entry strategy..
- Week 4Module 1: An Overview
Unit 5: Branding and Packaging · 2 hours
Explain the purpose of branding and its importance in international marketing.. Discuss the different types of branding decisions, including private vs. manufacturer's brand, single vs. multiple brands, and local vs. global brands.. Analyze the characteristics of a successful international brand.. Discuss the role of packaging in international marketing and the need for modification..
- Week 5Module 2: Market Share Strategies
Unit 1: Product Strategies · 2 hours
Define a product and discuss the importance of market segmentation and product positioning.. Explain the steps in new product development for international markets.. Analyze the factors influencing product adoption in different cultural contexts..
- Week 6Module 2: Market Share Strategies
Unit 2: Distribution Strategy · 2 hours
Explain the concept of a distribution channel and the different forms it can take.. Discuss the types of intermediaries involved in international distribution.. Analyze the factors that determine the choice of distribution channels.. Discuss the importance of channel adaptation in international marketing..
- Week 7Module 2: Market Share Strategies
Unit 3: Pricing Strategies · 2 hours
Define price and discuss its importance in international marketing.. Explain the different pricing objectives and strategies that can be adopted.. Analyze the factors that influence pricing decisions in a given market..
- Week 8Module 2: Market Share Strategies
Unit 4: International Services · 2 hours
Explain the role of services in international marketing and the differences between services and products.. Discuss the challenges and opportunities in international service trade.. Analyze the strategic considerations for offering services internationally..
- Week 9Module 2: Market Share Strategies
Unit 5: Marketing Communication in World Market · 2 hours
Explain the communication process and the elements of the marketing communication mix.. Discuss the factors that affect communication decisions in international marketing.. Analyze the steps involved in developing effective communication strategies for global markets..
- Week 10Module 3: Economic Strategies
Unit 1: International Organizations and International Marketing · 2 hours
Explain the role of international organizations, such as the UN, World Bank, IMF, and WTO, in international marketing.. Discuss the impact of these organizations on global trade and investment.. Analyze the functions of regional trade organizations, such as OPEC and African trade organizations..
- Week 11Module 3: Economic Strategies
Unit 2: Financial Influence on International Marketing · 2 hours
Explain the financial forces that influence international marketing, including currency fluctuations, exchange controls, and balance of payments.. Discuss the impact of tariffs, duties, taxation, and inflation on international business.. Analyze the role of household savings in economic development..
- Week 12Module 3: Economic Strategies
Unit 3: Nigerians Organizations and International Marketing · 2 hours
Explain the role of Nigerian organizations, such as NIPC, NEPC, NEXIM, and CBN, in promoting international marketing.. Discuss the functions and services of each organization.. Analyze the incentives and support available to exporters in Nigeria..
- Week 13Module 3: Economic Strategies
Unit 4: International Accounting and Taxation · 2 hours
Explain the challenges of international accounting diversity and the process of accounting standardization.. Discuss the principal accounting differences across countries and their origins.. Analyze the issues related to international taxation and the different tax types.. Explain income categories and taxation..
Unit 5: International Marketing Research · 2 hours
Define international marketing research and differentiate it from domestic research.. Explain the steps involved in conducting international marketing research.. Discuss the challenges and opportunities in gathering and analyzing data from different cultural contexts.. Analyze the role of the international information system in decision-making..
Preparing for the exam
- Create detailed summaries of each unit, focusing on key concepts and definitions.
- Develop case studies applying international marketing principles to real-world scenarios.
- Practice analyzing financial statements and trade data from different countries.
- Formulate potential exam questions and answers to test your understanding.
- Allocate study time proportionally based on the weight of each module in the final exam.
- Review all Tutor Marked Assignments (TMAs) and Self Assessment Exercises (SAEs) thoroughly.
- Focus on understanding the differences between various international trade organizations and their functions.
- Create concept maps linking different market entry strategies to specific industry applications.
Questions students ask about this course
What is MKT825 about?
This course introduces learners to the fundamental concepts and strategies in international marketing. It explores the differences between domestic and international markets, covering topics such as modes of entry, branding, packaging, pricing, and distribution. The course also examines the influence of international organizations and financial factors on world trade, equipping learners with the knowledge to navigate the complexities of the global marketplace.
How many units does MKT825 have?
MKT825, International Marketing, has 14 units across 3 modules, over 152 pages of course material. You can read it one unit at a time.
How many credit units is MKT825?
MKT825 carries 3 credit units, at 800 level in Management Sciences.
Is MKT825 hard?
MKT825 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work.
How long does MKT825 take to study?
About 156 hours of study, spread across its 14 units.
How is MKT825 assessed?
MKT825 is assessed by Tutor Marked Assignments, Self Assessment Exercises and Final Examination.
What can I do with MKT825?
International Marketing Manager, Export Manager, Global Brand Manager, International Sales Representative and Market Research Analyst.