Marketing In Practice

1. Familiarize students with basic and contemporary issues in marketing.
2. Address practical issues and problem areas in the marketing of businesses, products (goods and services).
3. Develop the analytical skills of students in marketing research and field surveys.
4. Develop the confidence of students in public presentations.
5. Develop the written and project reporting skills of students.
6. Develop competence in statistical analyses of data.
7. Develop skills in writing academic papers.

13 weeks, about 53 hours in total. Yours will differ.

1. Week 1Module 1: Seminar Paper Outline

   • Unit 1: Introduction · 3 hours

     Review the general overview of marketing practices.. Define a specific problem or research question related to your chosen marketing area.. Set clear study objectives for your seminar paper..

2. Week 2Module 1: Seminar Paper Outline

   • Unit 2: Literature Review · 4 hours

     Conduct a thorough literature review on your chosen topic.. Identify relevant sources and synthesize existing knowledge.. Focus on key theories and concepts related to your research question..

3. Week 3Module 1: Seminar Paper Outline

   • Unit 3: Research Methodology · 4 hours

     Determine the study location for your research.. Define the data and sampling procedure.. Select appropriate analytical techniques for your data..

4. Week 4Module 1: Seminar Paper Outline

   • Unit 4: Results and Discussion · 5 hours

     Analyze the results of your research.. Discuss the implications of your findings.. Relate your results to the existing literature..

5. Week 5Module 1: Seminar Paper Outline

   • Unit 5: Conclusion and Recommendations · 4 hours

     Summarize your key findings.. Provide clear and actionable recommendations based on your research.. Reflect on the limitations of your study..

6. Week 6Module 1: Seminar Paper Outline

   • Unit 6: References · 3 hours

     Compile a comprehensive list of references.. Ensure all sources are correctly cited using APA format.. Include textual, internet, journal, and government report sources..

7. Week 7Module 2: Areas for Topic Selection

   • Unit 1: Direct Marketing · 4 hours

     Explore direct marketing strategies and their practical applications.. Analyze the role of direct marketing in reaching target audiences.. Examine case studies of successful direct marketing campaigns..

8. Week 8Module 2: Areas for Topic Selection

   • Unit 2: Services Marketing · 4 hours

     Understand the principles of services marketing.. Identify the unique challenges and opportunities in marketing services.. Analyze the application of marketing strategies to service-based businesses..

9. Week 9Module 2: Areas for Topic Selection

   • Unit 3: Consumer Behaviour · 4 hours

     Examine the factors influencing consumer behavior.. Analyze the decision-making process of consumers.. Apply consumer behavior insights to marketing strategies..

10. Week 10Module 2: Areas for Topic Selection

    • Unit 4: Distribution · 4 hours

      Explore the different channels of distribution.. Analyze the role of distribution in marketing management.. Evaluate the effectiveness of various distribution strategies..

11. Week 11Module 2: Areas for Topic Selection

    • Unit 5: Marketing Research · 4 hours

      Understand the principles of marketing research.. Apply marketing research techniques to gather data.. Analyze and interpret marketing research findings..

12. Week 12Module 2: Areas for Topic Selection

    • Unit 6: Marketing Strategy · 4 hours

      Develop effective marketing strategies.. Analyze the competitive landscape.. Implement and evaluate marketing strategies..

13. Week 13Module 2: Areas for Topic Selection

    • Unit 7: Final Revision · 6 hours

      Review all key concepts and topics covered in the course.. Practice seminar presentation skills.. Prepare for potential questions and answers..