Corporate Management Strategy

1. Define and apply key concepts in corporate management strategy.
2. Conduct internal and external analyses of organizations.
3. Formulate and evaluate strategic alternatives.
4. Analyze and solve complex business problems using case studies.
5. Understand the relationship between strategy, structure, and technology.
6. Assess the competitive forces in an industry and develop appropriate strategies.

13 weeks, about 41 hours in total. Yours will differ.

1. Week 1Module 1: Concepts of Strategy

   • Unit 1: Concepts of Strategy · 2 hours

     Define strategy and its importance in corporate management.. Discuss the scope of strategy, including product-market scope, growth vector, competitive advantage, and synergy.. Explain the process of strategy formulation and the influences on strategic choice..

   • Unit 2: Organisational Mission · 2 hours

     Discuss the meaning and importance of organizational mission.. Describe the process of formulating a corporate mission.. Analyze the influences on corporate mission, such as company goals, philosophy, and public image..

2. Week 2Module 1: Concepts of Strategy

   • Unit 3: Organisational Goals · 2 hours

     Explain the nature of organizational goals and their functions.. Discuss the integration of personal goals and organizational goals.. Describe various types of organizational goals, including order, economic, and cultural goals..

   • Unit 4: Organisational Objectives · 2 hours

     Explain the nature of organizational objectives and their relationship to goals.. State the differences between annual objectives and long-term objectives.. Discuss the qualities of effective annual and long-term objectives..

3. Week 3Module 1: Concepts of Strategy

   • Unit 5: Organisational Policies · 2 hours

     Explain the meaning and nature of organizational policy.. Discuss the purpose of organizational policies in guiding decisions.. State the differences between objectives and policy, and their interrelationship..

4. Week 4Module 2: Internal Analysis

   • Unit 1: Internal Analysis of the Firm · 3 hours

     Explain the nature of internal diagnosis and its importance in strategy development.. Discuss the identification of strategic internal factors using a functional approach.. Describe the value chain approach to internal analysis..

5. Week 5Module 2: Internal Analysis

   • Unit 2: Industry Analysis · 3 hours

     Explain the evaluation of strategic internal factors and the use of quantitative and qualitative approaches.. Discuss the use of strategy in relation to the prevailing competitive forces in an industry.. Explain the various forces that shape competition in an industry..

6. Week 6Module 2: Internal Analysis

   • Unit 3: External Diagnosis · 3 hours

     Describe what constitutes a threat to entry in a given industry.. State factors that can determine the power of suppliers and buyers.. Discuss how substitute products can pose problems to firms in an industry..

7. Week 7Module 2: Internal Analysis

   • Unit 4: Strategic Planning · 3 hours

     Discuss the nature of strategic planning and its importance.. Explain the components of the strategic planning process, including assessing the mission, establishing goals, and analyzing the environment.. Discuss strategy formulation, implementation, and evaluation..

8. Week 8Module 2: Internal Analysis

   • Unit 5: Corporate Strategic Posture · 3 hours

     Analyze the importance and limitations of strategic management.. Explain the nature of functional strategy and its role in achieving organizational goals.. Describe various forms of functional strategies, including marketing, finance, and R&D..

9. Week 9Module 3: Strategic Typologies

   • Unit 1: Strategic Typologies · 3 hours

     Describe the nature of grand strategy and its purpose in providing basic direction.. Discuss various types of grand strategy, such as concentration, market development, and diversification.. Explain the differences between functional and grand strategies..

10. Week 10Module 3: Strategic Typologies

    • Unit 2: Organisational Structure · 3 hours

      Explain the nature of strategic analysis and its importance in decision-making.. Explain various methods of strategic analysis at the corporate level, such as the business portfolio approach.. Describe the BCG matrix and its use in evaluating business units..

11. Week 11Module 3: Strategic Typologies

    • Unit 3: Structure, Technology and Strategy · 3 hours

      Describe the GE Nine-Cell Grid and its advantages over the BCG matrix.. Explain portfolio analysis and its role in resource allocation.. Discuss corporate strategic choice making and the factors influencing it..

12. Week 12Module 3: Strategic Typologies

    • Unit 4: Case Study · 3 hours

      List the behavioral considerations in strategic choice, such as risk attitude and internal politics.. Explain the concept of case study and its objectives in strategic management.. Discuss the preliminary considerations in case analysis..

13. Week 13Module 3: Strategic Typologies

    • Unit 4: Case Study · 4 hours

      Analyze the principles for analysis of a case material.. Apply theoretical knowledge to practical situations through case analysis.. Develop analytical and problem-solving skills in a real-world context..