Principles of Advertising and Sales Promotion
- Social Sciences
- 100 level
- 2 credit units
- 106 pages
- 15 units
This course introduces the principles of advertising and sales promotion, providing a foundational understanding of mass communication within this dynamic field. It explores the concepts, meanings, and operations of advertising and sales promotion, distinguishing them from related concepts. The course examines the evolution of advertising, the communication process, and the development of advertising campaigns. It also appraises the social and ethical effects of advertising, equipping students with essential knowledge for both academic and professional pursuits in mass communication and marketing.
About this course
- Difficulty
- Beginner
- Study hours
- 120 hours
- Maths
- None
- Content
- Theoretical
- Practical work
- No
- Assignments
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of MAC132, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
MAC132 · UNIT 2: RELATED CONCEPTS OF ADVERTISING AND SALES PROMOTION
A manufacturer is the entity that makes a good through a process involving raw materials, components or assembles, usually on a large scale with different workers. This is commonly used interchangeably with producer. Manufacturers usually produce physical, tangible goods off their factories. For example, cement manufactures and paint manufacturers, among others.
What you should be able to do
- Explain the fundamentals of advertising and sales promotion.
- Distinguish between advertising and sales promotion.
- Describe the communication process in advertising.
- Develop an advertising campaign.
- Evaluate the social and ethical effects of advertising.
- Understand the regulatory environment of advertising.
What it prepares you for
- Advertising Executive
- Marketing Manager
- Brand Manager
- Media Planner
- Public Relations Specialist
- Advertising Agencies
- Marketing Departments
- Public Relations Firms
- Media Organizations
- Corporate Communications
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3: Developing Advertising and Sales Promotion
Unit 4: Media Planning and Strategy Development
Developing a comprehensive media plan requires understanding of various media channels, audience metrics, and budgeting constraints, demanding analytical and strategic thinking.
- Module 4: Appraisal and Regulation of Advertising
Unit 4: Regulation in Advertising and Sales Promotion
Understanding the legal and ethical considerations in advertising requires familiarity with complex regulations and industry standards.
A suggested way through it
13 weeks, about 39 hours in total. Yours will differ.
- Week 1Module 1: Meaning and Scope of Advertising and Sales Promotion
Unit 1: Basic Concepts of Advertising and Sales Promotion · 3 hours
Define promotion, advertising, and sales promotion.. Understand the differences between marketing, strategy, tactics, technique, and USP.. Identify the roles of advertising agencies and firms..
- Week 2Module 1: Meaning and Scope of Advertising and Sales Promotion
Unit 2: Related Concepts of Advertising and Sales Promotion · 3 hours
Distinguish between advertising, publicity, and public relations.. Understand merchandising, lobbying, sponsorship marketing, and propaganda.. Analyze the relationships between these concepts and advertising..
- Week 3Module 1: Meaning and Scope of Advertising and Sales Promotion
Unit 3: Advertising as a Form of Mass Communication · 3 hours
Explain advertising as a form of mass communication.. Discuss the communication model in advertising.. Identify and discuss barriers to communication in advertising..
- Week 4Module 1: Meaning and Scope of Advertising and Sales Promotion
Unit 4: Marketing Communication Mix · 3 hours
Explain the meaning of the marketing communication mix.. Enumerate the components of the marketing communication mix.. Discuss the challenges in implementing integrated marketing communication (IMC) within organizations..
- Week 5Module 2: Evolution of Advertising and Sales Promotion
Unit 1: Origin and Evolution of Advertising and Sales Promotion · 3 hours
Explain the origin of advertising and sales promotion.. Identify and describe different eras of advertising development.. Show the link between the history of advertising and the development of society..
- Week 6Module 2: Evolution of Advertising and Sales Promotion
Unit 2: Definition of the Communication Process · 3 hours
Define communication.. Discuss the principles of communication.. Understand the importance of effective communication in advertising..
- Week 7Module 2: Evolution of Advertising and Sales Promotion
Unit 3: Nature of Communication · 3 hours
Discuss the meaning of source encoding.. Explain the role of channels in communication.. Understand the meaning of receiving/decoding and the importance of feedback..
- Week 8Module 2: Evolution of Advertising and Sales Promotion
Unit 4: The Response Process in Communication · 3 hours
Explain the process of communication.. Discuss the AIDA model and its application in advertising.. Understand the hierarchy of effects model, innovation adoption model, and information processing model..
- Week 9Module 3: Developing Advertising and Sales Promotion
Unit 1: Overview and Definition of Advertising · 3 hours
Define advertising in both early and modern contexts.. Enumerate the elements of the definition of advertising.. Explain the purpose of advertising and its role in marketing..
- Week 10Module 3: Developing Advertising and Sales Promotion
Unit 2: Meaning of Sales Promotion · 3 hours
Define sales promotion and its objectives.. State the strengths and weaknesses of sales promotion.. List and explain the different types of sales promotion..
- Week 11Module 3: Developing Advertising and Sales Promotion
Unit 3: Types of Sales Promotion · 3 hours
Identify and explain consumer-oriented sales promotion techniques.. Explain trade-oriented sales promotion and its objectives.. Discuss the various tools of trade-oriented sales promotion..
- Week 12Module 3: Developing Advertising and Sales Promotion
Unit 4: Media Planning and Strategy Development · 3 hours
Define media planning and its importance.. Explain the process of developing a media plan.. Discuss how to implement media strategies effectively..
- Week 13Modules 1-4
Final Revision · 3 hours
Review all modules and units.. Focus on key concepts and definitions.. Prepare for final examination..
Preparing for the exam
- Review all study units and focus on key concepts and definitions.
- Practice answering questions from the tutor-marked assignments.
- Create summaries of each module to consolidate your understanding.
- Pay special attention to the ethical and regulatory aspects of advertising.
- Allocate sufficient time to revise media planning and strategy development.
Questions students ask about this course
What is MAC132 about?
This course introduces the principles of advertising and sales promotion, providing a foundational understanding of mass communication within this dynamic field. It explores the concepts, meanings, and operations of advertising and sales promotion, distinguishing them from related concepts. The course examines the evolution of advertising, the communication process, and the development of advertising campaigns. It also appraises the social and ethical effects of advertising, equipping students with essential knowledge for both academic and professional pursuits in mass communication and marketing.
How many units does MAC132 have?
MAC132, Principles of Advertising and Sales Promotion, has 15 units across 4 modules, over 106 pages of course material. You can read it one unit at a time.
How many credit units is MAC132?
MAC132 carries 2 credit units, at 100 level in Social Sciences.
Is MAC132 hard?
MAC132 is rated beginner level, with no mathematical content. It is mostly theoretical work.
How long does MAC132 take to study?
About 120 hours of study, spread across its 15 units.
How is MAC132 assessed?
MAC132 is assessed by Assignments, Tutor Marked Assignments and Final Examination.
What can I do with MAC132?
Advertising Executive, Marketing Manager, Brand Manager, Media Planner and Public Relations Specialist.