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MAC118

Writing for Mass Media II

This course introduces students to the fundamental principles and skills required for effective writing in mass media contexts. It explores various writing styles, paragraph organization, and the importance of word choice. Students will learn to write legally and responsibly, develop creative writing skills, and conduct journalistic interviews. The course also covers online journalism, media law and ethics, correspondent reporting, and news presentation, preparing students for diverse roles in the media industry.

About this course

Difficulty
Intermediate
Study hours
208 hours
Maths
None
Content
Theoretical, practical
Practical work
Yes
How it is assessed
  • Assignments
  • Tutor Marked Assignments
  • Final Examination

One paragraph, so you can see how it reads

MAC118 · UNIT 1 :UNDERSTANDING THE WRITING PROCESS

PENCIL – the word ‘pencil’ comes from a Latin word pencillum, meaning ‘a little tail’; this name was applied by the Roman to the brushes used for drawing and painting. Today, pencil leads are made of powdered graphite and clay moistened into paste, then forced out of holes into a cylinder.

What you should be able to do

  1. Understand media writing principles
  2. Apply different writing styles
  3. Write legally and responsibly
  4. Develop creative writing skills
  5. Conduct journalistic interviews

What it prepares you for

Careers
  • Journalist
  • Content Writer
  • Public Relations Specialist
  • Editor
  • Correspondent
Where it is applied
  • Newspapers
  • Magazines
  • Television
  • Radio
  • Online Media

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 2: Perspectives in Media Writing

    Unit 2: Law and Ethics of Media Writing

    Complex legal concepts and terminology require careful study and understanding of case law.

  • Module 3: Creative Media Writing

    Unit 1: Comedy Writing

    Requires understanding of joke structure, comedic timing, and audience engagement techniques.

A suggested way through it

Suggested

13 weeks, about 118 hours in total. Yours will differ.

  1. Week 1Module 1: Rudiments of Media Writing
    • Unit 1: Understanding the Writing Process · 2 hours

      Read Unit 1: Understanding the Writing Process. Understand the writing process, writing tools, and instruments.. Identify the stages involved in writing and their importance..

  2. Week 2Module 1: Rudiments of Media Writing
    • Unit 2: Feature Writing · 3 hours

      Read Unit 2: Feature Writing. Understand the definition of a feature and its common denominators.. Identify different types of features and how to write them effectively..

  3. Week 3Module 1: Rudiments of Media Writing
    • Unit 3: Editorial Writing · 4 hours

      Read Unit 3: Editorial Writing. Understand how to frame an editorial opinion and the purposes of editorials.. Identify different types of editorials and how to write them for print and broadcast..

  4. Week 4Module 1: Rudiments of Media Writing
    • Unit 4: Simple Story Structures Rewrite, Advance, Follow up · 5 hours

      Read Unit 4: Simple Story Structures Rewrite, Advance, Follow up. Understand print story structure, manuscript mechanics, and organization.. Learn how to hold reader interest and write radio and TV news..

  5. Week 5Module 1: Rudiments of Media Writing
    • Unit 5: Media Writing: Skills And Practices · 6 hours

      Read Unit 5: Media Writing: Skills And Practices. Understand the skills and practices needed for effective media writing.. Learn how to organize material to appeal to the reading public and avoid writing errors..

  6. Week 6Module 2: Perspectives in Media Writing
    • Unit 1: Writing For the On-Line Journalism · 7 hours

      Read Unit 1: Writing For the On-Line Journalism. Understand the development of computer-assisted reporting (CAR).. Learn about computers and journalism and the forces driving CAR..

  7. Week 7Module 2: Perspectives in Media Writing
    • Unit 2: Law and Ethics of Media Writing · 8 hours

      Read Unit 2: Law and Ethics of Media Writing. Understand libel and slander and contempt of court.. Learn about invasion of privacy and other reportorial dangers..

  8. Week 8Module 2: Perspectives in Media Writing
    • Unit 3: Correspondent Reporting · 9 hours

      Read Unit 3: Correspondent Reporting. Understand the definition and qualification of a correspondent.. Learn about staff correspondents, foreign correspondents, and gallery/lobby correspondents..

  9. Week 9Module 2: Perspectives in Media Writing
    • Unit 4: Presenting the News · 10 hours

      Read Unit 4: Presenting the News. Understand learning presentation and methods of presentation.. Learn about the place of description, suspense, preparing copy, and putting the newscast together..

  10. Week 10Module 2: Perspectives in Media Writing
    • Unit 5: Leads and Captions · 11 hours

      Read Unit 5: Leads and Captions. Understand the definition of leads and captions.. Learn about leads as story patterns, types of print news leads, and guidelines for print and broadcast news leads..

  11. Week 11Module 3: Creative Media Writing
    • Unit 1: Comedy Writing · 12 hours

      Read Unit 1: Comedy Writing. Understand basic concepts of comedy and the art of being funny.. Learn about the anatomy of a joke, comedy style, and the dos and don'ts of comedy writing..

  12. Week 12Module 3: Creative Media Writing
    • Unit 2: Book Reviewing · 13 hours

      Read Unit 2: Book Reviewing. Understand the functions of the reviewer.. Learn about preparation and training, methods of reviewing, and technical reviewing..

  13. Week 13Module 3: Creative Media Writing
    • Unit 3: Specialization · 14 hours

      Read Unit 3: Specialization. Understand the need for specialization and how to become a specialist.. Learn about some specialist fields..

    • Unit 4: Interviewing · 14 hours

      Read Unit 4: Interviewing. Understand how to plan and conduct an interview.. Learn how to tackle note-taking, handle unwilling interviewees, and present interview material..

Preparing for the exam

What to do
  • Review all units, focusing on key concepts and examples.
  • Practice writing different types of media content, such as news articles, features, and editorials.
  • Study media law and ethics to understand legal and ethical considerations.
  • Analyze successful media writing examples to identify effective techniques.
  • Create outlines and summaries of each unit to aid in recall.
  • Practice writing under timed conditions to improve speed and efficiency.

Questions students ask about this course

What is MAC118 about?

This course introduces students to the fundamental principles and skills required for effective writing in mass media contexts. It explores various writing styles, paragraph organization, and the importance of word choice. Students will learn to write legally and responsibly, develop creative writing skills, and conduct journalistic interviews. The course also covers online journalism, media law and ethics, correspondent reporting, and news presentation, preparing students for diverse roles in the media industry.

How many units does MAC118 have?

MAC118, Writing for Mass Media II, has 14 units across 3 modules, over 224 pages of course material. You can read it one unit at a time.

How many credit units is MAC118?

MAC118 carries 2 credit units, at 100 level in Social Sciences.

Is MAC118 hard?

MAC118 is rated intermediate level, with no mathematical content. It is mostly theoretical and practical work, and it has a practical component.

How long does MAC118 take to study?

About 208 hours of study, spread across its 14 units.

How is MAC118 assessed?

MAC118 is assessed by Assignments, Tutor Marked Assignments and Final Examination.

What can I do with MAC118?

Journalist, Content Writer, Public Relations Specialist, Editor and Correspondent.

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