LIS316

Advocacy And Marketing Of Library And Information Services

Education
300 level
2 credit units
142 pages
16 units

This course introduces the general knowledge of marketing and information services marketing to information users. It consists of five modules with seventeen units of study. The course covers marketing concepts, information services marketing, the marketing environment, and marketing strategies. It also explores internet marketing, public relations, and the challenges of marketing information services in libraries and information centers.

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About this course

Difficulty: Intermediate
Study hours: 50 hours
Maths: None
Content: Theoretical, practical, case study
Practical work: Yes

How it is assessed

Assignments
Tutor marked assessments
Computer based tests
Final examination

What you'll read

The real module and unit structure of LIS316, taken from the course material NOUN publishes.

Module 1

Module 2 · MARKETING STRATEGY AND MARKETING MIX

Module 3

Module 4 · MARKETING OF LIBRARY RESOURCES AND SERVICES AND INTERNET MARKETING (E-MARKETING)

Module 5

One paragraph, so you can see how it reads

LIS316 · UNIT 1 CONCEPTS AND IMPORTANCE OF MARKETING

This module will cover the definitions of marketing, core marketing concepts, information marketing, the importance of marketing and information service marketing. Also, it will explain the concept of the marketing environment and various types of the marketing environment.

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What you should be able to do

Define marketing and its core concepts
Explain the importance of marketing and information services marketing
Discuss the marketing environment and its types
Describe marketing strategies and the marketing mix
Explain market segmentation and target marketing
Define internet marketing and public relations in libraries

What it prepares you for

Careers

Librarian
Information Officer
Marketing Specialist
Public Relations Officer

Where it is applied

Education
Libraries
Information Centers
Government
Non-profit Organizations

Where it gets hard

The units students slow down on, and what makes each one heavy.

Module 2: Marketing Strategy and Marketing Mix
Unit 3: Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
SWOT analysis requires critical thinking to accurately assess internal strengths/weaknesses and external opportunities/threats.
Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)
Unit 4: We-Based Library Services and Internet Marketing in Libraries
Requires understanding of complex technical concepts and practical application of digital tools.

A suggested way through it

Suggested

13 weeks, about 34 hours in total. Yours will differ.

Week 1Module 1: Concept of Marketing Information Service and Marketing Environment
- Unit 1: Concepts and Importance of Marketing · 2 hours
  Define marketing, explain core concepts, discuss the importance of marketing.. Read sections 3.1, 3.2, and 3.3. Attempt Tutor-Marked Assignment..
Week 2Module 1: Concept of Marketing Information Service and Marketing Environment
- Unit 2: Concepts and Importance of information services marketing · 2 hours
  Define information services, explain information services marketing, outline channels, and importance of information marketing.. Read sections 3.1 and 3.2. Attempt Tutor-Marked Assignment..
Week 3Module 1: Concept of Marketing Information Service and Marketing Environment
- Unit 3: Concept and Types of Marketing Environment · 2 hours
  Define the marketing environment, explain types, and discuss the importance of the marketing environment.. Read sections 3.1, 3.2, and 3.3. Attempt Tutor-Marked Assignment..
Week 4Module 2: Marketing Strategy and Marketing Mix
- Unit 1: Marketing strategy for information services marketing · 2 hours
  Define marketing strategy, explain types, identify factors, and outline processes.. Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment..
Week 5Module 2: Marketing Strategy and Marketing Mix
- Unit 2: Concept of Marketing Mix · 2 hours
  Define marketing mix, explain elements, and identify developmental stages.. Read sections 3.1, 3.3, and 3.4. Attempt Tutor-Marked Assignment..
Week 6Module 2: Marketing Strategy and Marketing Mix
- Unit 3: Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis · 2 hours
  Define SWOT analysis, explain development, identify advantages, and outline disadvantages.. Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment..
Week 7Module 3: Segmentation and Target Marketing
- Unit 1: Concept and Types of Market Segmentation · 2 hours
  Define marketing segmentation, discuss types, explain advantages, and disadvantages.. Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment..
Week 8Module 3: Segmentation and Target Marketing
- Unit 2: Concept of Target Marketing · 2 hours
  Define target marketing, differentiate from market segmentation, explain the process, discuss advantages, and enumerate disadvantages.. Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment..
Week 9Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)
- Unit 1: Marketing of Services in Libraries and Information Centres · 2 hours
  Explain the concept of library services, marketing of services, steps for planning, and discuss library services available for marketing.. Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment..
Week 10Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)
- Unit 2: Channels of Marketing Services Libraries and the Application of Five Laws of Library Science in Marketing · 2 hours
  Enumerate channels, list five laws, and discuss the application of the Five Laws of Library Science.. Read sections 3.1 and 3.2. Attempt Tutor-Marked Assignment..
Week 11Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)
- Unit 3: Concept of Internet Marketing in Libraries and Information Centres · 2 hours
  Define the concept of the internet, explain internet marketing, outline advantages, discuss types, and understand steps for planning.. Read sections 3.1, 3.2, 3.3, 3.4 and 3.5. Attempt Tutor-Marked Assignment..
Week 12Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)
- Unit 4: We-Based Library Services and Internet Marketing in Libraries · 2 hours
  Concept of Web-based Library services, Enumerate various types of Web-based library services, Explain how each of the Web-based Library Services is provided.. Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment..
- Unit 5: Advantages and Disadvantages of Web-Based Library Services and Channels of the Marketing of Web-Based Library Services · 2 hours
  Explain the Advantages of Web Web-Based Library Services, Discuss the Disadvantages of Web-based library service.. Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment..
Week 13Module 5: Concept of Public Relation and Marketing Information Services and Resources
- Unit 1: Concept of Public Relation and Public Relation in Libraries · 2 hours
  Define the term Public Relations, Types of Public Relation, Explain the Importance of Public Relations in an organisation, Discuss Public Relation in Libraries.. Read sections 3.1, 3.2, 3.3. Attempt Tutor-Marked Assignment..
- Unit 2: Public Relations in Library and Public Relations Skills of Librarians · 2 hours
  Explain the Concept of Public Relation in Libraries, Enumerate and explain the public relations skills required by librarians for library advocacy.. Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment..
- Unit 3: Roles of Public Relations in Marketing of Information Services · 2 hours
  List the roles of public relations in the marketing of information services and Resources in Libraries, Discuss the roles of public relations in the marketing of information services and Resources in Libraries.. Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment..
- Unit 4: Benefits and Problems associated with the Marketing of Information Services in Libraries and Information Centre · 2 hours
  Enumerate the Benefits of Marketing Information Services in Library and Information Centres, Discuss the Benefits of Marketing Information Services in Library and Information Centres. Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment..

Preparing for the exam

What to do

Create concept maps linking Units 1-3 marketing fundamentals
Practice SWOT analysis examples from Unit 6 for different library scenarios
Review marketing strategy types from Units 7-9 weekly
Focus on applying public relations principles from Units 10-12 to real-world library situations
Summarize key concepts from each module weekly and test yourself

Questions students ask about this course

What is LIS316 about?

How many units does LIS316 have?

LIS316, Advocacy And Marketing Of Library And Information Services, has 16 units across 5 modules, over 142 pages of course material. You can read it one unit at a time.

How many credit units is LIS316?

LIS316 carries 2 credit units, at 300 level in Education.

Is LIS316 hard?

LIS316 is rated intermediate level, with no mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.

How long does LIS316 take to study?

About 50 hours of study, spread across its 16 units.

How is LIS316 assessed?

LIS316 is assessed by assignments, tutor marked assessments, computer based tests and final examination.

What can I do with LIS316?

Librarian, Information Officer, Marketing Specialist and Public Relations Officer.