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LIS316Education2 Unitsintermediate

Advocacy And Marketing Of Library And Information Services

This course introduces the general knowledge of marketing and information services marketing to information users. It consists of five modules with seventeen units of study. The course covers marketing concepts, information services marketing, the marketing environment, and marketing strategies. It also explores internet marketing, public relations, and the challenges of marketing information services in libraries and information centers.

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50h
Study Time
13
Weeks
4h
Per Week
none
Math Level
Course Keywords
MarketingInformation ServicesLibrariesPublic RelationsE-marketing

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Marketing Concepts

2

Information Services Marketing

3

Marketing Environment

4

Marketing Strategy

5

Marketing Mix

6

Target Marketing

7

Internet Marketing

8

Public Relations

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (4 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

computer-based tests

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Librarian

Apply your skills in this growing field

Information Officer

Apply your skills in this growing field

Marketing Specialist

Apply your skills in this growing field

Public Relations Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

EducationLibrariesInformation CentersGovernmentNon-profit Organizations

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Concept of Marketing Information Service and Marketing Environment

2h

Unit 1: Concepts and Importance of Marketing

2 study hours
  • •Define marketing, explain core concepts, discuss the importance of marketing.
  • •Read sections 3.1, 3.2, and 3.3. Attempt Tutor-Marked Assignment.
Week
2

Module 1: Concept of Marketing Information Service and Marketing Environment

2h

Unit 2: Concepts and Importance of information services marketing

2 study hours
  • •Define information services, explain information services marketing, outline channels, and importance of information marketing.
  • •Read sections 3.1 and 3.2. Attempt Tutor-Marked Assignment.
Week
3

Module 1: Concept of Marketing Information Service and Marketing Environment

2h

Unit 3: Concept and Types of Marketing Environment

2 study hours
  • •Define the marketing environment, explain types, and discuss the importance of the marketing environment.
  • •Read sections 3.1, 3.2, and 3.3. Attempt Tutor-Marked Assignment.
Week
4

Module 2: Marketing Strategy and Marketing Mix

2h

Unit 1: Marketing strategy for information services marketing

2 study hours
  • •Define marketing strategy, explain types, identify factors, and outline processes.
  • •Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment.
Week
5

Module 2: Marketing Strategy and Marketing Mix

2h

Unit 2: Concept of Marketing Mix

2 study hours
  • •Define marketing mix, explain elements, and identify developmental stages.
  • •Read sections 3.1, 3.3, and 3.4. Attempt Tutor-Marked Assignment.
Week
6

Module 2: Marketing Strategy and Marketing Mix

2h

Unit 3: Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis

2 study hours
  • •Define SWOT analysis, explain development, identify advantages, and outline disadvantages.
  • •Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment.
Week
7

Module 3: Segmentation and Target Marketing

2h

Unit 1: Concept and Types of Market Segmentation

2 study hours
  • •Define marketing segmentation, discuss types, explain advantages, and disadvantages.
  • •Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment.
Week
8

Module 3: Segmentation and Target Marketing

2h

Unit 2: Concept of Target Marketing

2 study hours
  • •Define target marketing, differentiate from market segmentation, explain the process, discuss advantages, and enumerate disadvantages.
  • •Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment.
Week
9

Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)

2h

Unit 1: Marketing of Services in Libraries and Information Centres

2 study hours
  • •Explain the concept of library services, marketing of services, steps for planning, and discuss library services available for marketing.
  • •Read sections 3.1, 3.2, 3.3, and 3.4. Attempt Tutor-Marked Assignment.
Week
10

Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)

2h

Unit 2: Channels of Marketing Services Libraries and the Application of Five Laws of Library Science in Marketing

2 study hours
  • •Enumerate channels, list five laws, and discuss the application of the Five Laws of Library Science.
  • •Read sections 3.1 and 3.2. Attempt Tutor-Marked Assignment.
Week
11

Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)

2h

Unit 3: Concept of Internet Marketing in Libraries and Information Centres

2 study hours
  • •Define the concept of the internet, explain internet marketing, outline advantages, discuss types, and understand steps for planning.
  • •Read sections 3.1, 3.2, 3.3, 3.4 and 3.5. Attempt Tutor-Marked Assignment.
Week
12

Module 4: Marketing of Library Resources and Services and Internet Marketing (E-Marketing)

4h

Unit 4: We-Based Library Services and Internet Marketing in Libraries

2 study hours
  • •Concept of Web-based Library services, Enumerate various types of Web-based library services, Explain how each of the Web-based Library Services is provided.
  • •Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment.

Unit 5: Advantages and Disadvantages of Web-Based Library Services and Channels of the Marketing of Web-Based Library Services

2 study hours
  • •Explain the Advantages of Web Web-Based Library Services, Discuss the Disadvantages of Web-based library service.
  • •Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment.
Week
13

Module 5: Concept of Public Relation and Marketing Information Services and Resources

8h

Unit 1: Concept of Public Relation and Public Relation in Libraries

2 study hours
  • •Define the term Public Relations, Types of Public Relation, Explain the Importance of Public Relations in an organisation, Discuss Public Relation in Libraries.
  • •Read sections 3.1, 3.2, 3.3. Attempt Tutor-Marked Assignment.

Unit 2: Public Relations in Library and Public Relations Skills of Librarians

2 study hours
  • •Explain the Concept of Public Relation in Libraries, Enumerate and explain the public relations skills required by librarians for library advocacy.
  • •Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment.

Unit 3: Roles of Public Relations in Marketing of Information Services

2 study hours
  • •List the roles of public relations in the marketing of information services and Resources in Libraries, Discuss the roles of public relations in the marketing of information services and Resources in Libraries.
  • •Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment.

Unit 4: Benefits and Problems associated with the Marketing of Information Services in Libraries and Information Centre

2 study hours
  • •Enumerate the Benefits of Marketing Information Services in Library and Information Centres, Discuss the Benefits of Marketing Information Services in Library and Information Centres
  • •Read sections 3.1, 3.2. Attempt Tutor-Marked Assignment.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking Units 1-3 marketing fundamentals

2

Practice SWOT analysis examples from Unit 6 for different library scenarios

3

Review marketing strategy types from Units 7-9 weekly

4

Focus on applying public relations principles from Units 10-12 to real-world library situations

5

Summarize key concepts from each module weekly and test yourself

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