Elements Of Multimedia: Practice And Theory
- Social Sciences
- 800 level
- 3 credit units
- 115 pages
- 21 units
This course, Elements of Multimedia: Theory and Practice, is designed for postgraduate diploma students of Mass Communication. It provides a foundational understanding of multimedia communications, particularly in journalism. Students will explore the historical and philosophical underpinnings of multimedia technology, its principles, theories, and applications in global journalism. The course equips students with the knowledge and skills necessary for effective use of multimedia in contemporary journalism practice, covering ICTs, multimedia theories, and ethical considerations.
About this course
- Difficulty
- Intermediate
- Study hours
- 120 hours
- Maths
- None
- Content
- Theoretical, practical, case study
- Practical work
- Yes
- Basic knowledge of mass communication
- Familiarity with computer operations
- Understanding of news writing principles
- Self Assessment Exercises
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of JLS843, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
JLS843 · Unit 1: Meaning and Nature of ICTs
This course is more of a practical based course. The course requires in- depth understanding of the principles underlying multimedia journalism and communications. You will therefore make the most out of the course if you cultivate the right attitude of mind of understanding how best the principles apply to the practice of multimedia communications.
What you should be able to do
- Understand the principles and theories of multimedia communication.
- Apply ICTs effectively in journalism practice.
- Analyze ethical and legal issues in multimedia journalism.
- Produce multimedia news content.
- Evaluate the impact of multimedia on global information flow.
- Critically assess the challenges and prospects of online journalism.
What it prepares you for
- Multimedia Journalist
- Online News Editor
- Digital Content Creator
- Social Media Manager
- Communication Specialist
- News Media
- Public Relations
- Advertising
- Education
- Entertainment
- Digital Cameras
- Audio Recorders
- Video Editing Software
- Social Media Platforms
- Content Management Systems
Where it gets hard
The units students slow down on, and what makes each one heavy.
- MODULE 3: THEORIES OF MULTI-MEDIA
Unit 4: Sweller's Cognitive Load Theory
Requires understanding of cognitive processes and their application to instructional design, involving complex theoretical frameworks.
- MODULE 3: THEORIES OF MULTI-MEDIA
Unit 5: Mayer's Multimedia Theory
Involves understanding and applying ten distinct principles of multimedia instruction, requiring critical analysis and synthesis.
A suggested way through it
13 weeks, about 39 hours in total. Yours will differ.
- Week 1Module 1: ICTs: THE STARTING POINT FOR MULTIMEDIA EXPERIENCE
Unit 1: Meaning and Nature of ICTs · 3 hours
Define ICTs and explain their nature.. Discuss the uses and functions of ICTs in modern communication..
- Week 2Module 1: ICTs: THE STARTING POINT FOR MULTIMEDIA EXPERIENCE
Unit 2: Major Components of ICTs · 3 hours
Identify and describe the major telecommunication tools.. Explain the role of computer communication tools in global information sharing..
- Week 3Module 1: ICTs: THE STARTING POINT FOR MULTIMEDIA EXPERIENCE
Unit 3: ICTs and Global Information Flow · 3 hours
Explain the concept of information flow.. Discuss the impact of ICTs on global information flow and related controversies..
- Week 4Module 2: MULTIMEDIA: AN HISTORICAL AND CONCEPTUAL OVERVIEW
Unit 1: History of Multimedia Technology · 3 hours
Trace the origin of the multimedia concept.. Discuss the evolution of multimedia technology and its adoption in Nigeria..
- Week 5Module 2: MULTIMEDIA: AN HISTORICAL AND CONCEPTUAL OVERVIEW
Unit 2: Definition and Explanation of Multimedia · 3 hours
Define multimedia and explain its key components.. Discuss the transition from analogue to digital communication technologies..
- Week 6Module 2: MULTIMEDIA: AN HISTORICAL AND CONCEPTUAL OVERVIEW
Unit 3: Elements/Nature of Multimedia · 3 hours
Identify and explain the various elements of multimedia: text, graphics, animation, audio, video, and interactivity.. Discuss how these elements impact information sharing..
- Week 7Module 2: MULTIMEDIA: AN HISTORICAL AND CONCEPTUAL OVERVIEW
Unit 4: Advantages of Multimedia · 3 hours
Discuss the advantages and uses of multimedia in advertising, public information, entertainment, and education.. Analyze the potential of multimedia communication to increase productivity and efficiency..
- Week 8MODULE 3: THEORIES OF MULTI-MEDIA
Unit 1: Paivio's Dual Coding Theory · 3 hours
Explain the background and major postulations of Paivio's Dual Coding Theory.. Discuss its relevance in multimedia communications and journalism practice..
- Week 9MODULE 3: THEORIES OF MULTI-MEDIA
Unit 2: Baddley's Working Theory · 3 hours
Explain the three components of Baddley's working memory model.. Stress the implications of the model in multimedia journalism practice..
- Week 10MODULE 3: THEORIES OF MULTI-MEDIA
Unit 3: Engelkamp's Multimodal Theory · 3 hours
Explain Engelkamp's multimodal theory.. Discuss the theory's importance to learning vis-à-vis journalism practice..
- Week 11MODULE 3: THEORIES OF MULTI-MEDIA
Unit 4: Sweller's Cognitive Load Theory · 3 hours
Explain Cognitive Load Theory and its theoretical premise.. Discuss its effects on information processing in multimedia learning..
- Week 12MODULE 3: THEORIES OF MULTI-MEDIA
Unit 5: Mayer's Multimedia Theory · 3 hours
Identify the ten principles of Mayer's Cognitive Theory of Multimedia Learning.. Explain the implications of each principle for how people learn using multimedia information..
- Week 13MODULE 3: THEORIES OF MULTI-MEDIA
Unit 6: Some Communication Theories Relevant in Journalism Practice · 3 hours
Explain the gate-keeping theory and its application to multimedia journalism practice.. Discuss the relevance of innovation diffusion and technological determinism theories in multimedia journalism practice..
Preparing for the exam
- Review key definitions and concepts from each unit.
- Create mind maps linking multimedia theories to practical applications.
- Practice writing multimedia news stories incorporating different elements.
- Analyze case studies of ethical dilemmas in online journalism.
- Familiarize yourself with Nigerian media laws and regulations.
Questions students ask about this course
What is JLS843 about?
This course, Elements of Multimedia: Theory and Practice, is designed for postgraduate diploma students of Mass Communication. It provides a foundational understanding of multimedia communications, particularly in journalism. Students will explore the historical and philosophical underpinnings of multimedia technology, its principles, theories, and applications in global journalism. The course equips students with the knowledge and skills necessary for effective use of multimedia in contemporary journalism practice, covering ICTs, multimedia theories, and ethical considerations.
How many units does JLS843 have?
JLS843, Elements Of Multimedia: Practice And Theory, has 21 units across 5 modules, over 115 pages of course material. You can read it one unit at a time.
How many credit units is JLS843?
JLS843 carries 3 credit units, at 800 level in Social Sciences.
Is JLS843 hard?
JLS843 is rated intermediate level, with no mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.
How long does JLS843 take to study?
About 120 hours of study, spread across its 21 units.
How is JLS843 assessed?
JLS843 is assessed by Self Assessment Exercises, Tutor Marked Assignments and Final Examination.
What do I need before starting JLS843?
Basic knowledge of mass communication Familiarity with computer operations Understanding of news writing principles
What can I do with JLS843?
Multimedia Journalist, Online News Editor, Digital Content Creator, Social Media Manager and Communication Specialist.