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JLS826

Speech Writing

This course introduces postgraduate journalism students to the fundamentals of speech writing. It covers various speech types, elements of good speech, and qualities such as logic, language, and style. Students will learn to analyze and write effective speeches, enhancing their communication skills for professional settings. The course also explores selected speeches from local and international contexts to provide practical examples and inspire practice.

About this course

Difficulty
Intermediate
Study hours
40 hours
Maths
None
Content
Theoretical, practical, case study
Practical work
Yes
How it is assessed
  • Assignments
  • Tutor Marked Assignments
  • Final Examination

One paragraph, so you can see how it reads

JLS826 · UNIT 1 WHAT SPEECH IS, ITS IMPORTANCE AND WHY IT NEEDS TO BE WRITTEN

In this unit, we shall study what speeches are all about, why they are considered as being important, and why some speeches are normally written. We shall also look at some notable speeches and learn one or two things from them.

What you should be able to do

  1. Identify different types of speeches and their purposes.
  2. Apply basic principles of speech writing, including ethical considerations.
  3. Analyze an audience and tailor a speech to their needs and interests.
  4. Construct logical and persuasive arguments in a speech.
  5. Utilize effective language and stylistic devices in speech writing.

What it prepares you for

Careers
  • Public Relations Officer
  • Speech Writer
  • Journalist
  • Communications Manager
  • Political Advisor
Where it is applied
  • Mass Media
  • Politics
  • Public Relations
  • Corporate Communications
  • Education

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 4: Logic, Language and Style in Speech Writing

    Unit 5: Stylistic Issues

    Advanced stylistic techniques require extensive practice and a deep understanding of rhetorical devices.

  • Module 4: Logic, Language and Style in Speech Writing

    Unit 1: Revisiting the Issue of Logic

    Understanding and applying logical reasoning in speech writing requires critical thinking and analytical skills.

A suggested way through it

Suggested

13 weeks, about 28 hours in total. Yours will differ.

  1. Week 1Module 1: Introduction to Speech Writing
    • Unit 1: What Speech is, Its Importance and Why it is Written. · 2 hours

      Define speech and discuss its importance in various contexts.. Explain why some speeches need to be written for preservation and legal purposes.. Analyze the speech 'Justification for Change of Government' and identify key reasons for the coup..

  2. Week 2Module 1: Introduction to Speech Writing
    • Unit 2: The Communication Process · 2 hours

      Define communication and explain the communication process.. Compare and contrast different models of communication (Shannon and Weaver, Berlo, ABX, Lasswell).. Identify and discuss barriers to effective communication..

  3. Week 3Module 1: Introduction to Speech Writing
    • Unit 3: The Historical Context of Speech Writing · 2 hours

      Trace the historical development of speech writing from ancient times to the present.. Discuss the contributions of Greeks, Romans, and key figures like Corax, Aristotle, and Cicero.. Explain the impact of the invention of printing on speech writing..

  4. Week 4Module 1: Introduction to Speech Writing
    • Unit 4: Basic Principles of Speech Writing · 2 hours

      Discuss the principles of speech writing, including ethical considerations and audience analysis.. Explain the responsibilities of a speech writer to oneself, the audience, content, and society.. Identify and apply principles specific to speech writing, such as due diligence, clarity, accuracy, and reader-friendliness..

  5. Week 5Module 2: Types of Speech
    • Unit 1: Expository/Informative Speech · 2 hours

      Define expository/informative speech and explain its main objective.. Outline the steps to write an effective expository/informative speech.. Analyze the sample speech 'Looking Ahead' and identify its strengths and weaknesses..

  6. Week 6Module 2: Types of Speech
    • Unit 2: Analytical Speech · 2 hours

      Define analytical speech and explain its main objective.. Outline the steps to write an effective analytical speech.. Analyze the sample speech 'Women and Diversity' and explain why it qualifies as an analytical speech..

  7. Week 7Module 2: Types of Speech
    • Unit 3: Persuasive Speech · 2 hours

      Define persuasive speech and explain its main objective.. Outline the steps to write an effective persuasive speech.. Analyze George Bush's speech announcing war against Iraq and identify persuasive elements..

  8. Week 8Module 2: Types of Speech
    • Unit 4: Technical Speech · 2 hours

      Define technical speech and explain its main objective.. Outline the steps to write an effective technical speech.. Analyze the sample speech by Anne Stevens and identify its technical elements..

    • Unit 5: Other Types of Speech · 2 hours

      Identify and describe various other types of speeches (introductory, remarks, impromptu, tributes, toasts, valedictory).. Explain the purpose and characteristics of each type of speech.. Analyze Ronald Reagan's speech on the Challenger disaster as an example of 'other types of speech'..

  9. Week 9Module 3: Steps towards Quality Speech Writing I
    • Unit 1: Choosing the Topic · 2 hours

      Explain how to select an appropriate topic for a speech.. Discuss the importance of choosing a topic that interests you and is relevant to the audience.. Analyze Martin Luther King Jr.'s 'I Have a Dream' speech and suggest alternative titles..

  10. Week 10Module 3: Steps towards Quality Speech Writing I
    • Unit 2: Analysing the Audience · 2 hours

      Explain how to analyze the audience to enhance the quality and effectiveness of a speech.. Discuss factors such as age, background, education, and socio-cultural context.. Analyze Nelson Mandela's speech and infer the characteristics of his audience..

  11. Week 11Module 3: Steps towards Quality Speech Writing I
    • Unit 3: Sourcing for Information · 2 hours

      Explain various methods for sourcing information for speech writing (books, newspapers, internet, interviews, observations, discussions, museums).. Discuss the importance of verifying information and respecting privacy.. Analyze Franklin D. Roosevelt's 'A Date Which Will Live in Infamy' speech and identify likely sources of information..

  12. Week 12Module 3: Steps towards Quality Speech Writing I
    • Unit 4: Outlining and Organising the Speech Contents · 2 hours

      Explain the process of outlining and organizing speech contents.. Discuss the importance of strategic thinking in organizing speech points.. Outline the main points of Harold Poling's speech on 'Straw-man argument'..

  13. Week 13Module 3: Steps towards Quality Speech Writing I
    • Unit 5: Writing the First Draft · 2 hours

      Explain how to write the first draft of a speech and revise it effectively.. Discuss the importance of avoiding distractions and focusing on developing key points.. Analyze the speech 'Gains of the Public from Good Programme Presentation' and identify its strengths..

Preparing for the exam

What to do
  • Review all Tutor-Marked Assignments (TMAs) and Self-Assessment Exercises (SAEs).
  • Create concept maps linking speech types (Module 2) to their corresponding writing techniques (Module 3).
  • Practice writing different types of speeches (expository, analytical, persuasive, technical) based on sample prompts.
  • Focus on mastering the principles of logic, language, and style (Module 4) to enhance speech effectiveness.
  • Analyze the selected speeches (Module 5) to identify key rhetorical devices and persuasive strategies.
  • Allocate study time proportionally to the weight of each module in the final examination.

Questions students ask about this course

What is JLS826 about?

This course introduces postgraduate journalism students to the fundamentals of speech writing. It covers various speech types, elements of good speech, and qualities such as logic, language, and style. Students will learn to analyze and write effective speeches, enhancing their communication skills for professional settings. The course also explores selected speeches from local and international contexts to provide practical examples and inspire practice.

How many units does JLS826 have?

JLS826, Speech Writing, has 24 units across 5 modules, over 228 pages of course material. You can read it one unit at a time.

How many credit units is JLS826?

JLS826 carries 3 credit units, at 800 level in Social Sciences.

Is JLS826 hard?

JLS826 is rated intermediate level, with no mathematical content. It is mostly theoretical, practical and case study work, and it has a practical component.

How long does JLS826 take to study?

About 40 hours of study, spread across its 24 units.

How is JLS826 assessed?

JLS826 is assessed by Assignments, Tutor Marked Assignments and Final Examination.

What can I do with JLS826?

Public Relations Officer, Speech Writer, Journalist, Communications Manager and Political Advisor.

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