RESEARCH METHODS IN HOSPITALITY AND TOURISM
- Agricultural Sciences
- 400 level
- 2 credit units
- 248 pages
- 13 units
This course introduces students to research methods applicable to the hospitality and tourism industry. It covers the concept of research, research methods, research design, and the research process. Students will learn about data analysis techniques, including descriptive and inferential statistics. The course also explores research report writing and the application of statistics and computers in research, equipping students with the skills for conducting and interpreting research in hospitality and tourism management.
About this course
- Difficulty
- Intermediate
- Study hours
- 40 hours
- Maths
- Intermediate
- Content
- Theoretical, practical, case study, problem solving
- Practical work
- No
- Assignments
- Tutor Marked Assignments
- Final Examination
What you'll read
The real module and unit structure of HTM403, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
HTM403 · Unit 1: Meaning, Characteristics and Significance of Research
Another definition of research is given by John W. Creswell (2014), who states that "research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: pose a question, collect data to answer the question, and present an answer to the question.
What you should be able to do
- Discuss the meaning and significance of research.
- Evaluate research methods and designs.
- Analyze the research process and its stages.
- Apply statistical tools for data analysis.
- Prepare a research proposal and report.
- Utilize computer software in research.
What it prepares you for
- Research Analyst
- Data Analyst
- Hospitality Manager
- Tourism Planner
- Consultant
- Hospitality Management
- Tourism Planning
- Market Research
- Policy Development
- Academic Research
- SPSS
- Microsoft Excel
- STATA
- E-Views
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 4: Results and Data Analysis
Unit 3: Inferential Statistical Tools
Requires understanding of statistical distributions and hypothesis testing, which can be challenging without a strong mathematical background.
- Module 2: Research Design
Unit 3: Sampling Techniques
Complexities in choosing appropriate sampling methods and techniques for different research scenarios.
A suggested way through it
13 weeks, about 28 hours in total. Yours will differ.
- Week 1Module 1: Concept and Goals of Research
Unit 1: Meaning, Characteristics and Significance of Research · 2 hours
Read the unit introduction to understand the scope of research.. Define research and its characteristics.. Discuss the significance of research in various fields.. Complete Self-Assessment Exercise 1..
- Week 2Module 1: Concept and Goals of Research
Unit 2: Definition of Concepts Used in Research · 2 hours
Define key research concepts such as constructs, variables, and operational definitions.. Differentiate between independent and dependent variables.. Understand the importance of conceptual and operational definitions.. Complete Self-Assessment Exercise 1..
- Week 3Module 1: Concept and Goals of Research
Unit 3: Types and Classification of Research · 2 hours
Discuss the classification of research based on purpose, method, and data analysis.. Analyze the differences between basic, applied, and action research.. Describe historical, descriptive, correlational, and experimental research.. Complete Self-Assessment Exercise 2..
- Week 4Module 2: Research Design
Unit 1: Meaning and Relevance of Research Design · 2 hours
Define research design and its importance.. Analyze the properties of a good research design.. Discuss the relevance of research design in ensuring accurate and unbiased results.. Complete Self-Assessment Exercise 1..
- Week 5Module 2: Research Design
Unit 2: Sampling · 2 hours
Distinguish between population and sample.. Analyze the concept of sampling and its necessity in research.. Understand sampling error and its impact on research results.. Complete Self-Assessment Exercise 2..
- Week 6Module 2: Research Design
Unit 3: Sampling Techniques · 2 hours
Define sampling methods and techniques.. State the types of sampling methods with relevant examples.. Analyze the different categories of sampling methods, including probability and non-probability techniques.. Complete Self-Assessment Exercise 3..
- Week 7Module 3: Research Process
Unit 1: Meaning and Stages of the Research Process · 2 hours
Discuss the meaning of the research process and its importance.. Analyze the sequential steps or stages of the research process.. Understand the roles of research in hospitality and tourism management.. Complete Self-Assessment Exercise 1..
- Week 8Module 3: Research Process
Unit 2: Research Planning and Execution · 2 hours
Explain the meaning of research planning and execution.. Write short notes on research execution, including data collection and analysis.. Analyze the steps in research planning and execution, including ethical considerations.. Complete Self-Assessment Exercise 2..
- Week 9Module 4: Results and Data Analysis
Unit 1: Reduction and Organization of Data · 2 hours
Discuss the meaning of results and data collection.. Analyze the steps in data reduction and organization.. Evaluate the statistical tools for data analysis.. Complete Self-Assessment Exercise 1..
- Week 10Module 4: Results and Data Analysis
Unit 2: Statistical Tools for Data Analysis · 2 hours
Discuss the descriptive statistics used for data analysis.. Analyze statistical information on graphs, including bar charts, pie charts, and histograms.. Interpret research results based on analyzed data.. Complete Self-Assessment Exercise 2..
Unit 3: Inferential Statistical Tools · 2 hours
Discuss the meaning of inferential statistics.. Demonstrate examples of inferential statistical tools.. Evaluate the application of these tools to data analysis and interpretation.. Complete Self-Assessment Exercise 3..
- Week 11Module 5: Research Report and Technical Writing
Unit 1: Research Proposal · 2 hours
Discuss research proposal and its importance.. Analyze the steps in preparing a research proposal.. Describe the components of a research proposal, including the introduction, methodology, and budget.. Complete Self-Assessment Exercise 1..
- Week 12Module 5: Research Report and Technical Writing
Unit 2: Research Report · 2 hours
Discuss research report and its purpose.. Write an essay on how to prepare a research report.. Identify the target audience of a research report.. Complete Self-Assessment Exercise 2..
- Week 13Module 5: Research Report and Technical Writing
Unit 3: Application of Statistics and Computer in Research · 2 hours
Discuss the roles of statistics in research.. Evaluate the computer software applied to research.. Understand the application of statistics and computers in enhancing research outcomes.. Complete Self-Assessment Exercise 3..
Preparing for the exam
- Review all units, focusing on key definitions and concepts.
- Practice applying statistical tools to sample datasets.
- Create summaries of different research designs and their applications.
- Study past examination papers to understand the question format.
- Allocate time to understand and practice report writing techniques.
Questions students ask about this course
What is HTM403 about?
This course introduces students to research methods applicable to the hospitality and tourism industry. It covers the concept of research, research methods, research design, and the research process. Students will learn about data analysis techniques, including descriptive and inferential statistics. The course also explores research report writing and the application of statistics and computers in research, equipping students with the skills for conducting and interpreting research in hospitality and tourism management.
How many units does HTM403 have?
HTM403, RESEARCH METHODS IN HOSPITALITY AND TOURISM, has 13 units across 5 modules, over 248 pages of course material. You can read it one unit at a time.
How many credit units is HTM403?
HTM403 carries 2 credit units, at 400 level in Agricultural Sciences.
Is HTM403 hard?
HTM403 is rated intermediate level, with intermediate mathematical content. It is mostly theoretical, practical, case study and problem solving work.
How long does HTM403 take to study?
About 40 hours of study, spread across its 13 units.
How is HTM403 assessed?
HTM403 is assessed by Assignments, Tutor Marked Assignments and Final Examination.
What can I do with HTM403?
Research Analyst, Data Analyst, Hospitality Manager, Tourism Planner and Consultant.